Experience

OncoHealth

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Communications

  • Oct 2022 - Present

  Reporting to the Chief Marketing Officer, started function responsible for growing brand/product awareness and corporate reputation, and helped to foster engagement with key audiences, including consumers, health plans and oncologists. • Manage corporate PR, including business announcements, executive appointments, company initiatives, product and partnership announcements; write and distribute press releases; manage and execute B2C and B2B media relations; develop and manage awards and speaking program; create SME/executive visibility program for key executives and clinical leaders to leverage across PR channels; write and post B2B social media content. • Work in partnership and serve as a trusted advisor to Marketing, Product and Executive teams to build and nurture a harmonized brand message across communication channels, mapping PR initiatives to corporate and marketing business objectives. • Hire, onboard and lead public relations agency to support program execution. Vet, onboard and direct Muck Rack and PRNewswire partnerships. Manage a budget of ~$225,000. • In six months, increased share of voice over competitors, secured 174M+ media impressions in top-tier outlets, including TODAY.com, Good Housekeeping, GoodRx Health and STAT News; secured Connected Health Summit speaking engagement for Chief Medical Officer, Becker’s “Telehealth Companies to Know" list inclusion, and a “40 Under 40 in Cancer” award win. OncoHealth is a leading digital health company dedicated to helping health plans, employers, providers, patients, and life science researchers navigate the physical, mental, and financial complexities of cancer through technology-enabled services and real-world data analytics. Supporting more than 7 million people in the US and Puerto Rico, OncoHealth offers digital solutions for treatment review, real-world evidence, and telehealth across all cancer types. For more information, visit www.oncohealth.us. Show less



Cochlear

• Australia
• Medical Equipment Manufacturing
• 700 & Above Employee

• Senior Public Relations Manager

  • Jul 2018 - Oct 2022

  - Leads public relations function and strategy, and for 6 years led and oversaw social media strategy and content development (Facebook, Twitter, Instagram, etc.).- Owns, develops and implements public relations strategy to support awareness and top‐of‐the‐funnel campaigns. Develops and executes messaging and programs through a variety of channels, inclusive of: earned media (national, local, trade), paid media (paid advertising, native advertising, satellite media tours), influencer marketing, content marketing, video content, social media and blogs. - Manages celebrity talent. Develops, oversees and executes promotional programming for celebrity talent. Develops and negotiates annual talent contracts. - Owns all proactive and reactive media relations for the region; works closely with Global Corporate Communications and Investor Relations counterparts to support external communications needs and programs. - Manages public relations agency partner relationship, program and budget. - Writes, owns and distributes company’s regional press releases and other media assets. Manages press release distribution vendor relationship and budget. - Collaborates with agency partners, hearing implant recipients and the Sales team to find stories, identify consumer barriers to adoption, and extract testimonials for storytelling opportunities to move candidates through the customer journey.- Creates video content to support campaigns.- Manages the online Media Center. Works cross‐functionally to create new and update content for media and external partner needs.- Supports issues/crisis needs for the region and company.- Created influencer marketing program for region in 2017, owned and executed program for 2 years (including influencer agency relationship and budget) and oversaw program for 3 years.- Managed and developed one direct report and one intern throughout tenure. Show less

• Public Relations Manager/Inbound Marketing Manager

  • Dec 2015 - Jul 2018



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Group Manager, Corporate Affairs

  • Sep 2008 - Nov 2015

  Grew from intern to middle management over tenure, supporting multiple cross-industry clientele in financial services, health/wellness, CPG, food, architecture, legal, government, etc. My latest client roster included managing various Bank of America work streams, including its Chicago market CSR and business of the bank storytelling and news bureau; its national Diversity & Inclusion communication initiatives across earned media and owned channels; its sponsorship programs for the Bank of America Chicago Marathon and Bank of America Shamrock Shuffle, which involved leading earned media and owned channel programs within an integrated campaign. I successfully worked across internal and external agency teams as well as across Bank of America corporate communications and line of business teams to deliver on the programs that support the bank’s overall corporate reputation. I also managed and provided strategic counsel for executive visibility and equity programs, which involves media relations, speaking engagements and awards/rankings, for clients such as YUM!, Harley-Davidson and previously Amway. I also conducted research for “CEO: The First 100 Days,” a Weber Shandwick thought leadership offering, as well. Additionally, I was part of the PepsiCo team, supporting the company's corporate communications team in the management and execution of its 50th anniversary media relations program, and lead a portion of employee communications and change management work for Johnson & Johnson. Previously in my time at Weber Shandwick, I supported and provided strategic counsel for the issues and reputation management program for the U.S. milk and dairy industry. I also executed national, local and industry media relations for global architecture and design firm, Perkins+Will, and led media planning and outreach for its Science + Technology practice sector. Show less



Front Burner PR, LLC

• United States
• Public Relations and Communications Services

• PR Assistant/Intern

  • May 2008 - Aug 2008

  • Worked on public policy, restaurant, beverage and food product accounts throughout Portland, Maine and the New England region, assisting with local and regional media and marketing outreach • Wrote external communication materials, including press releases, newsletters, marketing kits, national restaurant awards and web copy • Worked on public policy, restaurant, beverage and food product accounts throughout Portland, Maine and the New England region, assisting with local and regional media and marketing outreach • Wrote external communication materials, including press releases, newsletters, marketing kits, national restaurant awards and web copy



Iowa State Daily

• Ames, Iowa

• Editorial Staff

  • 2004 - 2008

  Page designer; 2004-2008 • Developed layout designs under strict deadlines for daily newspaper production • Effectively worked with section editors and designers to create unified editorial package Editorial Board member; 2007-2008 • Respectfully debated global, national, state and university topics with six other members to unify newspaper’s editorial view • Wrote editorials following opinion reporting guidelines, including fact checking and attribution Design Chief; summer 2006 • Led design development, organized and finalized layout and page components with editor • Managed and directed design staff of three and assisted editorial staff of 20 for 2/week production News reporter; 2004-2005, fall 2006 • Served as general assignment staff writer, crafting story ideas and working with news desk to cover stories impacting the Iowa State community • Wrote articles following news reporting guidelines with strong knowledge of interviewing, sourcing, research and AP style Show less