Marketing Coordinator

• Feb 2023 - Present

Senior Social Media Buyer

• Apr 2022 - Feb 2023

-Executed clients’ paid media plans, ensuring the campaigns ran smoothly and researched opportunities to improve results. -Set up and launch paid social accounts and campaigns across select clients and platforms. -Daily monitoring to ensure campaigns are running smoothly and budgets/scopes were maintained, as well as creating client-ready reports, presentations, case studies, and other deliverables. -Executed clients’ paid media plans, ensuring the campaigns ran smoothly and researched opportunities to improve results. -Set up and launch paid social accounts and campaigns across select clients and platforms. -Daily monitoring to ensure campaigns are running smoothly and budgets/scopes were maintained, as well as creating client-ready reports, presentations, case studies, and other deliverables.

Account Manager / Email Marketing Specialist

• Jun 2021 - Apr 2022

-Manage day-to-day communications between the client and the internal team; taking complex issues or technologies and reframing them for internal and external audiences. -Client primary POC; client satisfaction/escalation.. Account billing/reconciliation/pass-through management and project intake, prioritization, and planning. -Transitioned into eCRM specialist (content creation, calendar prioritization, deployment and analytics) utilizing Retention Science and SmartCommerce, in conjunction with SMS/MMS marketing through Attentive. Show less

Marketing Manager

• 2020 - Jun 2021

-Manage all corporate marketing functions including brand management, budgeting, social media presence, digital advertising, marketing collateral, and events. -Developed an overall brand strategy and marketing plan inclusive of Google ads, Social Media advertising, Paid Media, Community Management, Email Marketing, Website Management, and Marketing literature. -Designed and implemented email campaigns. -Planned and executed online marketing tactics through Google and Social Media, resulting in a higher Google business rating, increasing sales through ads and increasing our social media followers and engagement. Show less

Social Media Specialist and Trade Show Coordinator

• 2014 - 2020

-Created social media content and calendars for our social media outlets, as well as spearheaded campaigns on social media platforms including Facebook, Instagram, LinkedIn and Twitter while managing marketing strategies and community management. -Utilized Facebook Ads Manager to create multiple ads for our brand to drive consumer engagement and brand awareness. My implementation of marketing and promotion tactics led to an annual 23% increase in total social media followers. -Email marketing/direct mail, digital/paid marketing, and print campaigns. -Orchestrating the company's trade shows, including booth acquisition and customization for 20 shows per year. Facilitated two booths for ConExpo (2017 and 2020), the largest construction trade show in the United States. Show less

Front Office Coordinator

• 2012 - 2014

Customer Service, Scheduling Appointments, Filling Medications, Quality Control of hospital documents, Digitizing all files, Doctoral support, Medical notations, IntraVet and Cornerstone software. Customer Service, Scheduling Appointments, Filling Medications, Quality Control of hospital documents, Digitizing all files, Doctoral support, Medical notations, IntraVet and Cornerstone software.

Social Media Coordinator

• 2010 - 2012

-Developed marketing content such as blogs, email marketing campaigns, promotional materials and advertisements for social media. -Created, implemented, and managed comprehensive social media calendars, content and strategies for 12 clients while monitoring trends, tools and applications in social media and appropriately applied that knowledge. Community management. Maintained expert-level skills for various social media platforms (Facebook, Twitter, YouTube, Pinterest, Yelp, and LinkedIn) and measured the impact of social media on the overall marketing efforts and made adjustments accordingly. Show less