Senior Vice President of Marketing

• May 2023 - Present

VP of Marketing

• Jan 2022 - May 2023

Senior Director of Marketing

• Jan 2021 - Jan 2022

Orchestrated all aspects of marketing and communications for the grocery channel, including building brand equity and a velocity-driven marketing roadmap, launching go-to-market plans for innovation, and developing the CPG business strategy with consumer and marketplace insights. Provided leadership across all PR, Social, and design/content teams to create strong CPG marketing initiatives aligned with the Milk Bar Masterbrand.

Director of Shopper Marketing

• Jan 2020 - Jan 2021

Directed a fully integrated Omni-shopper marketing strategy for brands Ecover, Method, Mrs. Meyers, and Babyganics along the shopper purchase journey. Championed innovation within digital and in-store marketing that incited shopper engagement, drove business results, and generated insights to drive continuous improvement. Directed a fully integrated Omni-shopper marketing strategy for brands Ecover, Method, Mrs. Meyers, and Babyganics along the shopper purchase journey. Championed innovation within digital and in-store marketing that incited shopper engagement, drove business results, and generated insights to drive continuous improvement.

Sr. Brand Manager

• May 2018 - Jan 2020

Oversaw all aspects of REBBL's brand marketing and communications strategy focused on driving awareness and growth within the refrigerated functional beverage category, including the creation of unique traditional/digital marketing strategies and plans, advertising campaigns, customer/shopper marketing initiatives, social media strategy, brand strategy, budget management, ROI and market analysis, PR/messaging, and general marketing operations. Oversaw all aspects of REBBL's brand marketing and communications strategy focused on driving awareness and growth within the refrigerated functional beverage category, including the creation of unique traditional/digital marketing strategies and plans, advertising campaigns, customer/shopper marketing initiatives, social media strategy, brand strategy, budget management, ROI and market analysis, PR/messaging, and general marketing operations.

Senior Manager of Customer Marketing

• Jun 2016 - May 2018

Managed the development/delivery of distinct, breakthrough 360-degree brand activation, retail programming, and integrated marketing campaigns for the KRAVE brand to meet consumer/shopper insights and address retailer needs. Managed a multimillion-dollar DME brand customer marketing budget, including agency fees and shopper engagement initiatives. Managed the development/delivery of distinct, breakthrough 360-degree brand activation, retail programming, and integrated marketing campaigns for the KRAVE brand to meet consumer/shopper insights and address retailer needs. Managed a multimillion-dollar DME brand customer marketing budget, including agency fees and shopper engagement initiatives.

Manager of Trade Strategy

• Feb 2015 - Jun 2016

Delivered thought leadership on trade positioning to the Kashi executive leadership team and cross-functional partners while delivering promotional strategy optimization for a $500M business segment. Drove the ongoing development of trade architecture and pricing across four brands; Kashi, Bear Naked, SIFCO, and Pure Organics) and eleven portfolio categories.

Customer Marketing Manager

• Aug 2014 - Feb 2015

Managed the delivery of insights to Kellogg’s morning foods leadership team for the Kashi & Bear Naked Brands while defining customer marketing strategy for assigned channels and driving profitable growth for the cereal and granola categories.

Senior Market Manager/Sales Representative

• Jul 2010 - Aug 2014

SR. MARKET MANAGER, Dallas, TX (9/2012-8/2014)Developed account plans for three food distributors (US Foods, Sysco East TX, and Ben E. Keith) that achieved budget for the central region by optimizing category management, innovation, void closures, merchandising, promotional and trade ROI.RETAIL SALES REPRESENTATIVE (7/2010-9/2012)