Head of Marketing and Fundraising

• Jul 2020 - Present

Reporting into the Board of Directors, my role is to develop and implement the marketing and fundraising strategy of the organisation, collaborating with the Support Services Team to deliver on the organisational objectives.

Marketing and Acquisition Manager

• Feb 2019 - Jul 2020

Children's Tumour Foundation is the leading charity in Australia for those living with Neurofibromatosis (NF); a genetic condition that causes tumours to form on nerves throughout the body, including the brain and spine.In under 16 months, working 4-days a week with one support coordinator, my achievements include:1. Leading and managing the relaunch of the CTF brand, including logo, brand voice, brand purpose, colours and website (www.ctf.org.au)2. Developed updated brand guidelines, designed suite of promotional and support-related collateral and curated a range of new videos and stories2. Conducted social media audit of the CTF accounts/groups/pages, streamlining all accounts under one umbrella (@ctfaustralia)3. Grew social media followers by 44% and facebook fundraising by 90%4. Achieved record fundraising results for tax appeal in 2019 (4x average result)5. Relaunched major event website www.cupidsundierun.com.au6. Performed major campaign pivot after cancelling the Cupid's Undie Run event (COVID). From the streets to the Screen, Cupid's 2.0 moved online within 10 days and generated an additional $36k post-cancellation7. Grew community fundraising efforts by 50% YOY8. Developed an active internship program, which saved significant $$ on design and marketing projects, resulting in a suite of new icons, infographics and templates that reflect the new brand image and colour scheme9. Cultivated relationships with key partners to help deliver each project to a high professional standard and probono, including creative agency and digital agencies.10. Co-ordinated multiple professional photoshoots with Ambassadors and NF families to promote key events and reflect new branding11. Completed a 12-month social media strategy program with Hancock Creative Show less

Project Manager and Consultant

• Jan 2018 - Present

Operating as a small side hustle, this has been an opportunity to indulge my creative side and gain some experience across a broad range of disciplines including graphic design, interior design, project management and property styling. Operating as a small side hustle, this has been an opportunity to indulge my creative side and gain some experience across a broad range of disciplines including graphic design, interior design, project management and property styling.

Partnerships and Event Manager

• Sep 2015 - Dec 2017

Responsible for the growth and cultivation of corporate funding streams, private donations; the curation and management of fundraising events at a local and national level, as well as the design and development of all reporting documents, promotional materials, digital marketing tools and social media content. PROJECT FUTURES is a small not-for-profit that connects people to the issue of human trafficking, slavery and sexual exploitation by creating meaningful experiences that raise funds, educate and empower young people to take action. My role spanned a broad spectrum of responsibilities, including but not limited to: - corporate partnership development - development and implementation of marketing collateral and initiatives - event marketing and management - digital marketing, including eDMs, social media and website content - copywriting and press releases - budgeting and Reporting - speaking gigs - community fundraising Show less

Communications and Fundraising Manager

• Jun 2014 - Sep 2015

Oasis Youth Support Network is The Salvation Army's response to youth homelessness in Sydney. As the Communications and Fundraising Manager, I was responsible for managing the brand health and fundraising growth, which involved: • Cultivation of corporate partnerships / Foundations and Trusts • Fundraising / Event Management • Partnered events and community fundraising • Donor management • Grant writing • Web development and social media • Public profile, brand development and communication strategies • Volunteer management I was responsible for a small, dedicated team of people who helped me to engineer, implement and manage these initiatives within a Trauma Informed framework. I was part of an Executive Team who worked collaboratively to manage broader business considerations and I played an active role within the Oasis Advisory Board – adding value in strategic business planning beyond my direct area of accountability. Show less

Account Director

• Jun 2010 - Jun 2014

As Account Director on 20th Century Fox and NT Tourism, my role was to plan and implement integrated media campaigns that worked in partnership with the broader marketing teams. Scope of my role:• Spanned offline and online media channels on a national level • Focused on building effective communication strategies through evidence-based planning• Implementation of planned strategies with a strong focus on budget management and quality control• Worked collaboratively with marketing, PR and media promotions team to ensure cohesion of output across all communication channels. • Proven track record in delivering strong bottom-up solutions that are ROI focused, on brief and measurableI was involved with the release of over 70 theatrical releases and a significant volume of retail campaigns (Home Entertainment) during my tenure on the account, I have a healthy knowledge of marketing entertainment brands. I was also the account lead on NT tourism, working as a complete business unit alongside Mojo (creative) and Razorfish (Web Development) to deliver a integrated business solutions.---I was at the forefront of discussions to partner with The Salvation Army's Oasis Youth Support Network – initiating conversations and building a successful and enduring relationship between the agency and their team. This included donations, volunteering, media auctions and the employment for a young person within the agency. Show less

Account Manager

• Jul 2007 - Jun 2010

Working primarily with traditional media channels, my role was to implement strategies by developing strong working relationships with media partners to deliver strong trade deals and ensure quality of delivery. I managed multiple accounts, expectations and time for the better part of my career with a continued focus on detail and delivery.Key accounts over this period included, Qantas, Qantas Holidays & Jetset Travelworld, Mamma Mia The Musical, Claratyne, Demazin, Aerius and UNICEF Show less

TV Buyer

• Apr 2007 - Jul 2007

Account Co-ordinator - Manager

• Aug 2005 - Mar 2007