Chief Executive Officer

• Oct 2022 - Present

Head of Pure Players, E-Commerce, DACH

• Sep 2021 - Oct 2022

Driving WELLA DACH E-commerce business with market leading partners like AMAZON, DOUGLAS or Parfumdreams

Head of Marketing/ Commercial Team Lead Austria

• Dec 2020 - Sep 2021

- Part of Austrian Lead Team – leading & developing Austrian Commercial Team (8 people)- Responsible for local Digital Marketing, Social Media & Overall Marketing communication (Trade Marketing, Customer Trade Marketing & Education)- Supervising B2B online sales channel roll-out- Lead of local & regional (DACH) Sales projects- Supervision of local online and offline brand events (ie. weDo/)

Marketing Head/ Commercial Team Lead COTY Professional Beauty Austria

• Nov 2019 - Dec 2020

- Part of Austrian Lead Team – leading & developing Austrian Commercial Team (8 people) - Responsible for local Digital Marketing, Social Media & Overall Marketing communication (Trade Marketing, Customer Trade Marketing & Education) - Supervising B2B online sales channel roll-out - Lead of local & regional (DACH) Sales projects - Supervision of local online and offline brand events (ie. weDo/) - Part of Austrian Lead Team – leading & developing Austrian Commercial Team (8 people) - Responsible for local Digital Marketing, Social Media & Overall Marketing communication (Trade Marketing, Customer Trade Marketing & Education) - Supervising B2B online sales channel roll-out - Lead of local & regional (DACH) Sales projects - Supervision of local online and offline brand events (ie. weDo/)

Head of Marketing, Commercial & Digital (Andean, CENAM & Carribean), Henkel Beauty Care Professional

• Sep 2017 - Oct 2019

- Marketing steering for Schwarzkopf Professional & Nattura brands- Integration of Nattura into Henkel Beauty Care- Set up Digital Team & Strategy incl. execution (SoMe, e-comm, Inbound...)- Lead & development of Direct Commercial & Marketing Team Lead (9+6 people)

International Marketing Manager, Consumer Adhesives

• Jun 2015 - Sep 2017

- Global category steering & strategy development lead for 3 product categories- Full ownership of long-term Innovation management & development (Year 2020-2025)- Full budget & communication development responsibility incl. digital campaigns- Lead & development of 5 direct lines

International Marketing Manager, Consumer Adhesives

• Jan 2011 - May 2015

- Global category steering & strategy development of 1 product category- Innovation management – Full ownership from scouting to launching- Full communication development responsibility - Lead & development of 2 direct lines

Project Management - Special project assignment

• Apr 2010 - Aug 2010

Project lead: - Develop local longterm category strategy incl. developing & starting Market Research program to validate Relaunch Proposal Project lead: - Develop local longterm category strategy incl. developing & starting Market Research program to validate Relaunch Proposal

Marketing Manager Consumer Adhesives (FMCG)

• Aug 2009 - Apr 2010

Maternity leave replacement of local Marketing Manager (FMCG) - Finalization & implementation of 2010 marketing plan and measures for achievement - Management of Top10 Key Accounts - Train local marketing team on tools, systems and communication Maternity leave replacement of local Marketing Manager (FMCG) - Finalization & implementation of 2010 marketing plan and measures for achievement - Management of Top10 Key Accounts - Train local marketing team on tools, systems and communication

Senior Brand Manager

• Aug 2007 - Aug 2009

- Execution of yearly marketing plans for CEE region - Successful Introduction of several (re-) launches & line extensions - Development of BTL activities and trade argumentation - Budget responsibility

Marketing Trainee/ Sales representative/ Junior Brand Manager, Henkel Detergents

• Nov 2004 - Jul 2007

- Launch and Relaunch support - Ad hoc market research study executions & Panel data analysis - Management and Execution of clients & sales promotions

Internships Brandmanagement

• Jan 2003 - Aug 2004

- PHILIP MORRIS: Sole responsibility of promotion and sponsoring activities connected to PM Filter Kings Launch - GLAXOSMITHKLINE: Product launch support & Development of internet site for kids’ powered toothbrushes (www.powerfriends.de - NB: not online anymore) - DANONE: Support on strategic repositioning of ‘VITALINEA’ brand incl. responsibility of ‘VITALINEA’ Drinks (4 SKUs) - PHILIP MORRIS: Sole responsibility of promotion and sponsoring activities connected to PM Filter Kings Launch - GLAXOSMITHKLINE: Product launch support & Development of internet site for kids’ powered toothbrushes (www.powerfriends.de - NB: not online anymore) - DANONE: Support on strategic repositioning of ‘VITALINEA’ brand incl. responsibility of ‘VITALINEA’ Drinks (4 SKUs)