Marketing & Sales Operation Manager

• Jun 2023 - Present

Marketing Manager, China

• Sep 2019 - Jun 2023

1.Manage pre, during & post-event marketing activities (physical & virtual) for live stream, webinar, workshop, training, trade shows, exhibition, conference, etc2.Design and generate a wide range of sales&marketing tools and materials (print&digital) in line with marketing plans and corporate messaging including but not limited to graphic, video, presentation, newsletter, case study, successful story, brochure, poster, give away, etc3.Plan ,manage and optimize corporate digital channel / social media in China region (Wechat, LinkedIn, website, EDM, baidu, other media platform, etc)4. Leverage various marketing campaigns to generate leads (MQL, SQL) , and act as a key user to maintain leads/opportunities in global CRM system and local Mar-tec platform5. Formulate annual marketing plan and strategy within allocated budget in aim to drive customer advocacy and brand awareness to gain market share across China6. Build relationship with all relevant trade media, industry association and event organizers to ensure news release ,press communication and identify key events to participate 7. Periodically align with global marketing teams for up-to-date corporate strategies, localize global marketing strategies /campaigns /materials and adapt to China market Show less

APAC Campaign Marketer(8 month contract)

• Oct 2018 - Jun 2019

Based on projects in different segments and in accordance with market strategies, formulate specific marketing activities to optimize the performance of China's sales projects and attract more domestic target customers. 1) Prepare all kinds of professional sales and marketing campaigns on time within the budget, such as EDM, SEM, media buying, social media marketing ,vertical website publishing, telemarketing, physical events etc., regularly make analysis of the performance/ROI and issue relevant reports 2) Translate relevant materials such as sales pages and catalogs into Chinese for China local market; develop, produce and purchase various marketing materials, gifts, etc., maintain POSM inventory 3) Update/maintain Chinese websites and micro-sites on a regular basis ; plan the wechat official account content, event proposal, H5, posters, etc., and supervise and follow up to ensure the proper implementation of the content by the outsourcing supplier. 4) Conduct market research and collect various exhibition information, coordinate sales to indentify participation intentions and plans; support the preparation of various exhibitions, conferences, and seminars to promote the company's brand awareness and services. 5) Source and contact relevant industry associations, media, companies, and other partners to obtain the latest industry trends and market intelligence Show less

Marketing Specialist

• Dec 2014 - Jul 2017

- Develop, plan and execute various（ATL&BTL）marketing campaigns, promotion plans . - Prepares marketing and promotion tools and ensures its production, maintain and develop branding literature and product information materials. - Liaise and manage external vendors, designers, photographers, and copywriters to support marketing programs - Social media& e-commerce platform set-up, planning and operation including official wechat account ,website and wechat store and so on . - Implement business development and cross industry cooperation to maximize company’s brand exposure and product sales - conduct market survey, collect market intelligence, customer insights and make competitors analysis Show less

Admin & Business Supervisor

• Nov 2012 - Nov 2014

Plant Manager Assistant

• Jun 2007 - May 2012

Sales Assistant

• Jul 2004 - Dec 2006