Renato Villas Boas Perito

Fundador & Sócio Proprietário at PERITO & CO. Hospitality Group
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
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Bianca Portella Mótono

Perito é sinônimo de força de vontade e curiosidade. Não existe nada que ele não saiba, que não esteja disposto a aprender e desenvolver. Apaixonado por A&B e hospitalidade, tem um futuro brilhante pela frente.

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Credentials

  • Stanford Ignite Program
    Stanford University
    Dec, 2018
    - Oct, 2024
  • Design Thinking - Instituto Europeu di Design
    IED Istituto Europeo di Design
  • WSET Level 2 Award in Spirits
    WSET — Wine & Spirit Education Trust

Experience

  • PERITO & CO. Hospitality Group
    • Bars, Taverns, and Nightclubs
    • 1 - 100 Employee
    • Fundador & Sócio Proprietário
      • Jan 2023 - Present

      Responsável por idealizar, implementar e administrar o Cascasse Il Mondo Bar, primeiro empreendimento de @Perito&Co Hospitality Group, estabelecimento de alta coquetelaria na Zona Oeste de São Paulo, com um faturamento de ~2M BRL/anuais, um quadro de 10 colaboradores registrados e + de 1,2K clientes/mês atendidos. Em 4 meses de operaçao e em um mercado tão competitivo, fomos avaliados pela #VEJASP com quatro **** estrelas na ranking de no maximo 5. Em um tão breve historia, já atendemos mais de 5K clientes e vendemos mais de 10K cocktails (and counting)... Show less

  • FASANO
    • Brazil
    • Hospitality
    • 700 & Above Employee
    • Coordenador de Alimentos e Bebidas
      • Mar 2021 - Dec 2022

      Beverage Executive Expansion Team Responsible for implement Fasano NYC Restaurant inauguration beverage program by: - Achieving target revenue/ROI through building the selling strategy and portfolio mix, defining the operational process of cost control/pricing and managing the opening budget; - Structuring a 15 employee team in a hiring window of 2 weeks prior to the inauguration, building team trust, hierarchy and defining of roles & responsibilities quickly; - Training the NY team regarding Fasano level of service through service simulation and 1:1 feedback sessions; - Managing NYC industry/suppliers relationship, presenting the Fasano NYC roadmap and establishing initial partnerships; - As a positive side effect, I had the opportunity to concede a Forbes interview - link - regarding the bar scenario at NY City; Responsible for implement Hotel Fasano Trancoso inauguration beverage program by: - Training the local team about Fasano heritage, quality standards and beverage portfolio; - Organizing and leading the execution of 3 consecutive opening events for influencers and media - link Beverage Executive - responsible for managing the strategy and beverage program P&L, including 12 restaurants and 7 hotels, with a revenue of +(confidential) M USD/Y. - Developed cost and inventory audit process for all operations, reducing inventory average losses from 7,5% to 1,5%; - Uplifted the Fasano beverage program by leveraging the commercial partnerships with Diageo/Ambev to rebuilt the Fasano beverage portfolio, increasing beverage sales in 10,3% YoY; Show less

  • Perito em Drinks
    • Brazil
    • Entertainment Providers
    • Fundador
      • Jun 2020 - Feb 2021

      endeavor to provide online cocktail experiences and online corporate workshops - 3K cocktails sold and 13 corporate events delivered to big corporations: Google, Adobe, McDonalds, IBM, MediaMath, Serasa, Claro, YPO and etc.; - Listed @Mastercard Black Concierge luxury experience suggestion list; endeavor to provide online cocktail experiences and online corporate workshops - 3K cocktails sold and 13 corporate events delivered to big corporations: Google, Adobe, McDonalds, IBM, MediaMath, Serasa, Claro, YPO and etc.; - Listed @Mastercard Black Concierge luxury experience suggestion list;

  • Life
    • Saudi Arabia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sabbatical Period
      • Jul 2019 - Jul 2020

      Dedicated period to immerse myself into the hospitality industry. - Attended the most repute beverage industry conference, Tales of The Cocktails, to built network and product references; - Visited the main distilleries in the USA and Scothland; - Worked as barback and waiter at 4 bars in Barcelona, aiming to learn the hospitality essentials from the bottom. Dedicated period to immerse myself into the hospitality industry. - Attended the most repute beverage industry conference, Tales of The Cocktails, to built network and product references; - Visited the main distilleries in the USA and Scothland; - Worked as barback and waiter at 4 bars in Barcelona, aiming to learn the hospitality essentials from the bottom.

  • Google
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Account Manager - Waze
      • Apr 2017 - Jul 2019

      Senior Account Manager for Auto, CPG and Entertainment industry,Due to entering at Waze during sales area early stages, my role as an AM exceeded the traditional AM scope, being responsible for:- Create product/sales narratives for industry;- Introduce and consolidate Waze ads platform and metrics at clients media mix;- Prove and connect Waze ads results with clients business KPIs;- Assist Product Team implementing new products;- Manage a ˜19M USD quota/year.Roles Achievement- Onboard and retain 3 from the Top 5 OEMs at Waze Ads Platform (JBP Modeling);- Launch new ad unit (First Look) unlocking 480K USD Revenue (sold) + 7.5M USD Opportunity- Launch new ad unit (#Search) unlocking 360K USD Revenue (sold)- Launch new ad segmentation (Luxury) unlocking 100K USD Revenue (sold)- Implement and Sold 6 Custom Voice Package- Onboard and manage a ˜2M USD Revenue from Auto SectorAwards:- Best Waze anual campaign with GM - Chevrolet Onix- Winner Best Mobile Ad Campaign - SMARTIES MMA with Despicable Me 3, Universal Studios Show less

    • Agency Account Strategist
      • Jun 2015 - Mar 2017

      This position includes managing a SMB Agency portfolio in order to upsell and build relationship. Responsible for:- Manage a ˜3M USD/quarter agency portfolio;- Guarantee portfolio growth at 40% YoY rate;- Scale and foment product implementation;- Build trust and relationship with agencies;- Assist agency new customers acquisitions (net new clients for Google). Role Accomplishments:- Consistently over achieved 100% productivity and product implementation targets;- Over achieve 100% at new customers acquisition; Show less

    • SMB Sales - Online Strategist
      • Jan 2015 - Jun 2015

      This position includes managing a SMB portfolio in order to upsell new high-value customers.Work scope is consisted of scalability, cold calling, building trust and medium-term relationship with SMB clients.Role Accomplishments- Consisted over achieved 100% sales and productivity targets- Culture committee member: +50 new hires Googlers onboarding Awards- Elected by sales managers as Best Sales Quality at scalable teams;- Best global feedback contributor for google shopping product;- Selected by Managers to join the Leadership Training at Disney Institute; Show less

    • SMB Services - Online Specialist
      • Dec 2013 - Dec 2014

      This position provides costumer services for small and medium size business and project development for exploration of new business opportunities at the SBM segment.I also responsible for a 9 months project to improve SMB Area (+60 Googlers) Well Being, Work/Role & Performance Management. This project requested direct reporting to Manager’s Team and SMB Services LATAM Director. Applied and developed project management skills, problem solving, execution and leadership. Delivered focus group analysis, empowered Googlers with strategic business knowledge and leaded team and cross-area integration.Awards:Elected 2nd MVP (Most Valuable Peer) by the team for 2014/Quarter 1.4 Prices for Customer Excellence Services. Show less

    • SMB Intern
      • Jul 2013 - Dec 2013

      Small Medium Sized Business Intern.Intern at the Google Business Internship Program. Intense and hard selective process, with more than 4,600 participants. This position provides costumer services for small and medium size business and project development for exploration of new business opportunities at the SBM segment.

  • GE
    • Brazil
    • Engineering Services
    • 1 - 100 Employee
    • HR Intern
      • Sep 2012 - Jun 2013

      this position included working at the Leadership Programs area, the area responsible for the trainees and upper level programs. Direct responsible for the Commercial Leadership Program (trainee) and Early Identification Program (Interns). Restructured the CLP program, with direct report to GE commercial leaders, and implementation of the internship program, with directly report to GE headquarters. Developed HR and project management skills. Understanding of strategic HR this position included working at the Leadership Programs area, the area responsible for the trainees and upper level programs. Direct responsible for the Commercial Leadership Program (trainee) and Early Identification Program (Interns). Restructured the CLP program, with direct report to GE commercial leaders, and implementation of the internship program, with directly report to GE headquarters. Developed HR and project management skills. Understanding of strategic HR

  • Brasilprev
    • Brazil
    • Insurance
    • 700 & Above Employee
    • Educator
      • Aug 2010 - Aug 2011

      Joint venture between Brasilprev and Trevisan whose goal is to increase financial education among the population of Brazil, specifically the youth, using university students as the educators. Job position includes giving classes to children and teenagers, from all social classes, about the importance of being financially educated. Joint venture between Brasilprev and Trevisan whose goal is to increase financial education among the population of Brazil, specifically the youth, using university students as the educators. Job position includes giving classes to children and teenagers, from all social classes, about the importance of being financially educated.

  • Phoenix - Strategic Financial Advisors
    • Investment Banking
    • 1 - 100 Employee
    • Intern
      • Jan 2011 - Feb 2011

      Summer Job. Accompanied an M&A (mergers and acquisitions) process; helped identify potential investment targets; private equity research and strategic planning based on budget. Summer Job. Accompanied an M&A (mergers and acquisitions) process; helped identify potential investment targets; private equity research and strategic planning based on budget.

Education

  • Stanford University
    Stanford Ignite - São Paulo, Business & Entrepreneur
    2018 - 2018
  • Fundação Getulio Vargas
    Founder & Organizer Brazil Case Competition
    2012 - 2013
  • Fundação Getulio Vargas
    Academic Research - The role of credit card at the buying habits of university students
    2012 - 2013
  • Fundação Getulio Vargas
    Administração Pública
    2009 - 2013
  • Maastricht University
    Bachelor of Business Administration (B.B.A.), Exchange Program
    2012 - 2012
  • Embassy at Cambridge, UK
    Exchange Student, English
    2008 - 2008
  • Colégio Santo Américo
    Ensino Médio
    2000 - 2008

Community

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