Experience

Regent FE - Accounts, IBANs and Payments

• Global Marketing Director

  • Jun 2018 - Present

  Set up and launch of the global marketing function; Primarily digital marketing and segments driven marketing propositions development. Set up and launch of the global marketing function; Primarily digital marketing and segments driven marketing propositions development.



Omega Server

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Global Marketing Director

  • Jan 2021 - Present

  Set up and launch of the global marketing function; B2B and professional community marketing for a Deep Tech organisation. Set up and launch of the global marketing function; B2B and professional community marketing for a Deep Tech organisation.



CashWagon

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director / Asia Pacific

  • May 2016 - Jun 2018

  Set up and launch of the Asia Pacific regional marketing function; Brand creation and management. Focus on Integrated marketing. The company launched in 5 SEA markets (Indonesia, Philippines, Vietnam, Malaysia and Sri Lanka). The pre-COVID metrics of 5 mln loans and nearly 500 mln dollars disbursed, with monthly disbursement volume exceeding 300,000 loans and the yearly revenue run-rate reaching $100 mln. Set up and launch of the Asia Pacific regional marketing function; Brand creation and management. Focus on Integrated marketing. The company launched in 5 SEA markets (Indonesia, Philippines, Vietnam, Malaysia and Sri Lanka). The pre-COVID metrics of 5 mln loans and nearly 500 mln dollars disbursed, with monthly disbursement volume exceeding 300,000 loans and the yearly revenue run-rate reaching $100 mln.



Infinto

• Singapore
• Financial Services
• 1 - 100 Employee

• Marketing Director / Asia Pacific

  • Dec 2013 - May 2016

  Set up and launch of the Asia Pacific regional marketing function with Vietnam, Indonesia, Philippines as core markets; Brand creation and management. Focus on Integrated marketing. Set up and launch of the Asia Pacific regional marketing function with Vietnam, Indonesia, Philippines as core markets; Brand creation and management. Focus on Integrated marketing.



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Director

  • 2009 - 2012

  Marketing country launch. Integrated marketing (ATL/BTL/Online/PR/Events) Marketing country launch. Integrated marketing (ATL/BTL/Online/PR/Events)



Intesa Sanpaolo

• Italy
• Banking
• 700 & Above Employee

• Marketing Director

  • May 2007 - Jun 2009

  Marketing country launch. Integrated marketing (ATL/BTL/Online/PR/Events). Rebranding and rapid regional expansion and scaling. Corporate merger and transition. Marketing country launch. Integrated marketing (ATL/BTL/Online/PR/Events). Rebranding and rapid regional expansion and scaling. Corporate merger and transition.



National Bank TRUST

• United States
• Banking
• 1 - 100 Employee

• Marketing Director

  • Jul 2004 - Jul 2007

  New segments and product discovery. Organisation re-launch. Brand creation and management. Re-branding. Integrated marketing (ATL/BTL/Online/PR/Events). Regional scaling. Omnichannel. New segments and product discovery. Organisation re-launch. Brand creation and management. Re-branding. Integrated marketing (ATL/BTL/Online/PR/Events). Regional scaling. Omnichannel.



Russian Standard Bank

• Banking
• 200 - 300 Employee

• Head of Marketing Communications

  • Jul 2001 - Jul 2004

  New segments and product discovery. Brand creation and management. Co-branding. 360 Marketing (ATL/BTL/Online/PR/Events). Regional scaling. Infrastructure and user touch-points brand standards implementation. New segments and product discovery. Brand creation and management. Co-branding. 360 Marketing (ATL/BTL/Online/PR/Events). Regional scaling. Infrastructure and user touch-points brand standards implementation.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account / Strategic / Regional CEO

  • 1993 - 2001

  Global and international brands ad account management. International, localised and locally developed marcom. Local brands development and launch. Global and international brands ad account management. International, localised and locally developed marcom. Local brands development and launch.