Renata Zanini

Account manager at Path
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Location
United Kingdom, UK
Languages
  • Portuguese Native or bilingual proficiency
  • Italian Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • United Kingdom
    • Design
    • 1 - 100 Employee
    • Account manager
      • Nov 2021 - Present
    • Spain
    • Retail
    • 700 & Above Employee
    • Client Advisor / Style Advisor Training
      • Dec 2018 - Dec 2019

      - Build confidence and empathy with new and regular customers, sharing the history and values of the brand Massimo Dutti and knowledge and specification of the different products available at the store. - Sales performance of GBP 80,000 and an average of 20% cross-selling transactions every month, matching weekly and monthly KPI’s stipulated by the head quarter in London. - Contribute develop the visual display of the products, in accordance with Massimo Dutti visual standards. - Build confidence and empathy with new and regular customers, sharing the history and values of the brand Massimo Dutti and knowledge and specification of the different products available at the store. - Sales performance of GBP 80,000 and an average of 20% cross-selling transactions every month, matching weekly and monthly KPI’s stipulated by the head quarter in London. - Contribute develop the visual display of the products, in accordance with Massimo Dutti visual standards.

    • United Kingdom
    • Senior Account Manager
      • Jun 2012 - Jun 2016

      - Head of account management area, coordinating a team with 6 members and more than 25 annual design projects; - Project Manager in the areas of brand strategy, packaging design, corporate identity, visual communications and retail design; - Account Management responsible for drawing up commercial proposals, participating on the quotation negotiations, developing briefings and monitoring workflow; - Team and Internal Projects Coordination, controlling invoicing and managing team profitability; - Weekly conference calls, meetings and e-mails for follow-up and feedbacks with key-account clients; - Responsible for developing and presenting strategic presentations for clients such: Bayer, Bauducco, Nestlé, L’Occitane au Brésil, Johnson&Johnson, Twinings, Nazca, Marco Boni and Hypermarcas; - Know-how in consumer marketing and market research acquired through working on key-projects for clients as L’Occitane au Brésil, Nestlé and AB Brasil; - Experience with Design Thinking methodology and human-centred design projects. Show less

    • Brazil
    • Design
    • 100 - 200 Employee
    • Account Manager
      • Apr 2011 - Jun 2012

      - Project Manager in the areas of brand strategy, packaging design, corporate identity, visual communications and retail design; - Responsible for the presentations, negotiations and strategic communications of the projects with the clients; - Responsible for developing and presenting strategic presentations for clients such: Natura, P&G and Coca-Cola. - Project Manager in the areas of brand strategy, packaging design, corporate identity, visual communications and retail design; - Responsible for the presentations, negotiations and strategic communications of the projects with the clients; - Responsible for developing and presenting strategic presentations for clients such: Natura, P&G and Coca-Cola.

    • Food and Beverage Services
    • Account Manager
      • Oct 2010 - Apr 2011

      - Management and strategic planning for the client's needs, also studying the market behaviors and making consumer profile analyzes to better understand the environment and what project to be developed; - Making the communication from the client´s needs and ideas to the project team (Design, creation and production), always accompanying and assisting in the development of the project for an assertive and fundamental delivery that meets the premises defined in the briefing with the clients; - Responsible for developing and presenting strategic presentations for clients such Grupo O Boticário, Hypermarcas, Nissin/Ajinomoto and Melitta. Show less

    • Brazil
    • Graphic Design
    • 1 - 100 Employee
    • Brand Assistant
      • Oct 2009 - Oct 2010

      - Advertising development for seasonal campaigns for malls and retails stores; - Responsible for developing creative presentations and supervising of projects; - Often involved in brainstorming meetings with the creative directors. - Advertising development for seasonal campaigns for malls and retails stores; - Responsible for developing creative presentations and supervising of projects; - Often involved in brainstorming meetings with the creative directors.

    • Creative Assistant
      • Jul 2009 - Oct 2009

      - Providing creative assistance for Vivara national advertising campaigns; - Researching, assisting and presenting new ideas for creative campaign; - Creating mood-boards, color-boards and trend-boards for creative projects. - Providing creative assistance for Vivara national advertising campaigns; - Researching, assisting and presenting new ideas for creative campaign; - Creating mood-boards, color-boards and trend-boards for creative projects.

    • Brazil
    • International Affairs
    • 1 - 100 Employee
    • Trainee
      • Aug 2007 - Jul 2009

      - Responsible for the art creation and editorial materials, such as the book cover "National Movement for Free Initiative” and other project´s graphic material carried out by the Institute; - Organized some ESPM´s events such as the 2nd Poetry Week and the 4th Brazilian Propaganda Congress, where the book National Movement for Free Initiative was released. - Responsible for the art creation and editorial materials, such as the book cover "National Movement for Free Initiative” and other project´s graphic material carried out by the Institute; - Organized some ESPM´s events such as the 2nd Poetry Week and the 4th Brazilian Propaganda Congress, where the book National Movement for Free Initiative was released.

Education

  • Escola Superior de Propaganda e Marketing
    BACHELOR DEGREE, DESIGN AND COMMUNICATION, SPECIALISATION IN MARKETING, Design and Marketing
    2005 - 2009

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