Renata Schleiffer Gracia

Head of Marketing and Demand Generation at Mkt4Sales
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency
  • Espanhol Elementary proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Guilherme Audi Bernardo

Estudamos juntos em três diferentes projetos durante o Master na ESPM (inclusive o projeto de conclusão) e foram todos merecedores de comemoração. A Renata é estudiosíssima, objetiva e uma grande produtora de resultados.

Joyce Duarte

Renata é uma profissional competente, detalhista, focada em resultados. Uma cliente exigente, porém que não fazia solicitações á toa ou sem explicação, me ensinou muito e foi essencial no meu desenvolvimento na área digital. Dedicada e apaixonada pelo que faz, não mede esforços para alcançar seus objetivos. Foi um prazer trabalhar com ela!

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • ABM Certification: Advanced
    Demandbase
    May, 2020
    - Nov, 2024
  • ABM Certification: Foundations
    Demandbase
    May, 2020
    - Nov, 2024

Experience

  • Mkt4Sales
    • Brazil
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head of Marketing and Demand Generation
      • Sep 2018 - Present

      Responsible for the company's ABM and Inbound Marketing strategies, focusing on demand generation. Among the actions developed, the following stand out: restructuring of the institutional website, facilitating partnerships, holding events, e-mail marketing strategy, content production, automation flows, segmented advertising strategy, creation of the qualification process of generated leads. In addition, I acted as a marketing consultant in the company's projects, leading dynamics for structuring processes and marketing strategies with the marketing teams of client companies and configuring HubSpot Marketing to enable the operation of the area in several companies in the portfolio, mainly in the area of SAAs. Show less

  • Escola Korú
    • Brazil
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Digital Marketing Tutor
      • Oct 2022 - Present

      Follow-up, support and face-to-face classes for digital marketing students, guiding them through the execution of projects in each module of the course. Follow-up, support and face-to-face classes for digital marketing students, guiding them through the execution of projects in each module of the course.

  • Allbound Marketing
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Nov 2017 - Apr 2020

      Responsible for the strategic planning of the business, commercial contact with prospects, customer service, content development and action planning. Responsible for the strategic planning of the business, commercial contact with prospects, customer service, content development and action planning.

  • Live University
    • Brazil
    • Higher Education
    • 100 - 200 Employee
    • Coordinator of Educational Content
      • Sep 2017 - Dec 2017

      Responsible for educational projects management, monitoring and supporting the development of the university’s courses and coordinating the educational content creation team.

    • Developer of Educational Content –
      • May 2013 - Aug 2017

      Responsible for creating the university’s courses programs and development of materials, dynamics and study cases for the specialization courses and MBAs in the Logistics, Supply Chain, HR, Marketing, Sales, Market Intelligence and Finance areas.

  • FormatoIB
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Nov 2012 - Mar 2013

      Responsible for writing and reviewing texts for campaigns, institutional and publicity materials of the agency's clients in the food, animal health (MSD, Merial, CRI Genetics), sports and industry sectors. Responsible for writing and reviewing texts for campaigns, institutional and publicity materials of the agency's clients in the food, animal health (MSD, Merial, CRI Genetics), sports and industry sectors.

  • Imovelweb
    • Brazil
    • Software Development
    • 100 - 200 Employee
    • Content and Social Media Management
      • Feb 2011 - Sep 2012

      Responsible for creating and leveraging the company’s channels in social media, planning and managing the production of content to feed the company's external communication channels - site; blog, Facebook and Youtube. As responsible for the company’s editorial projects, I coordinated the teams and partner companies of writing, audiovisual production and digital marketing. To boost the company's audience on the Internet, I partnered with large content portals - Terra, R7, MSN and Exame.

    • Copywriter
      • Apr 2006 - Feb 2011

      Responsible for writing, reviewing and publishing content in the company's internal and external communication channels.

  • TV Educativa
    • Campinas Area, Brazil
    • Intern
      • Aug 2005 - Dec 2005

      Responsible for developing the news schedule and follow-up the local news reports. Responsible for developing the news schedule and follow-up the local news reports.

Education

  • Escola Superior de Propaganda e Marketing
    Master em Comunicação, Comunicação e Marketing
    2010 - 2011
  • PUC Campinas
    Jornalismo, Comunicação Social
    2002 - 2005

Community

You need to have a working account to view this content. Click here to join now