CEO

• Oct 2018 - Present

Business Innovation and Sustainability Hubwww.become.net.brFounder of Become, a boutique-consultancy focused on building ESG / sustainability strategies and value creation for companies, having developed sustainability visions and strategies for fashion and sports brands such as Havaianas, Osklen and Fila, for clean techs such as Kangu Logistics - Mercado Livre, for pet techs such as Petlove, and healthcare cosmetic companies such as Weleda Brazil. We also built strong partnerships with NGO Conexsus, Origens Brazil and WWF focused on scaling the sociobiodiversity agenda within companies such as Boticário, Dengo and Ambev, based on the adoption of sustainable business strategies, processes and governance, regenerative supply chains, bio-economy business models, and local development.

Advisory Board Member

• Aug 2019 - Present

Advisory Board Member

• Sep 2018 - Aug 2019

Advisory Board Member

• Mar 2018 - Aug 2019

Executive Director

• Jul 2018 - Oct 2018

Head of Brand, Marketing and Sustainability for Global Business Expansion

• Jan 2018 - Jul 2018

Responsible for new business strategies to scale Natura's operation to the US, Europe, Middle East and Asia, having sustainability and positive impact generation as the key driver for brand positioning, innovation and business differentiation in the global market.

Head of Sustainability - Amazon biodiversity, social impact and sustainability value for business

• Dec 2014 - Dec 2017

_ Responsible for the creation of sustainability strategies and value for the business through purposeful brands, engaging causes, impact communication and activist mkt. Influence towards more inclusive and sustainable practices of production and consumption, engaging consumers as change makers of society_ Responsible for the strategy and governance of the company's positive social and environmental impact initiatives, leading the engagement of consultants, employees, consumers and communities _ Responsible for scaling up the social impact of the company by influencing the creation of strategic partnerships for education, health and social entrepreneurship projects to benefit 1.9 million consultants and 30 thousand people via a collaborative platform_ Leader and strategic management of partnerships and alliances for the social development of communities in the Amazon region and around Natura plants_ Leader and influence of multifunction teams for the construction of Natura's Diversity and Volunteer policies and projects benefiting 6000 employees_ Co-construction of impact indicators such as the Social Progress Index (in partnership with Avina and the World Bank) and the Human Development Index for Natura consultants in partnership with UNDP_ Responsible for strategic partnerships and fundraising to scale the impact of initiatives with institutions such as USAID, IDB, GIZ, Telefónica and Banco do Brasil Foundation_ Member of the Brazil Network of the UN Global Compact, responsible for integrating the UN sustainable development agenda as core business value_ Leader of the B Corp movement, responsible for the global certification of Natura as B Corp in 2017 with a 17% growth in social, environmental and governance impact indicators_ Partner of Ellen McArthur Foundation (circular ecnonomy) and articulator of public policies with CEBDS and Instituto Ethos_ Keynote Speaker at Ethos and B Corp Conferences, Sustainable Brands, and universities worldwide

Senior Sustainability Manager for Biodiversity, Fair Trade and Amazon Development

• Feb 2012 - Nov 2014

_ Leader of the Amazon Program and responsible for the strategy and portfolio management of Science, Technology & Innovation, Sustainable Productive Chains and Local Development projects with investment of R $ 1 billion from 2011 to 2020 aiming the development of a more inclusive and sustainable economy for the region. _ Leader of Innovation, Fair Trade and sustainable productive chains development, impacting 25 traditional communities in the Amazon and 2500 families. Articulation of local development arrangements in partnership with local governments, companies, NGOs, international development agencies (USAID, IDB, GIZ) and local communities._ Co-creator of the "Start Ups Amazon Challenge" and mentor of the "Boat Challenge" fostering the development of the socio-environmental entrepreneurship ecosystem of the region, with acceleration of 17 impact businesses in partnership with Artemisia._ Leader of carbon offset projects with traditional communities in the Amazon, focused on the preservation of forests (forest restoration and Redd +), benefiting 400 families._ Articulator with the Public Sector (CCE, FUNDEB, Secretariats of Education), Institutes (Natura Institute, Public Interest Group), ARCAFAR network and 30 Schools in Pará (Casas Família Rural) to strengthen Alternance Pedagogy as an innovative model of education, impacting 2000 young people with quality education adequate to the forest reality and technical training in agroecology._ Responsible for partnerships with public agents such as SENAI for programs to develop local labor force and generate work and income to local communities, and such as SEBRAE for the development of social microentrepreneurs stimulating local economy.

Grouper Marketing and Sustainable Business Manager

• Mar 2008 - Jan 2012

_ Responsible for business strategy, market share, brand positioning, innovation projects portfolio, marketing plan, market analysis and P&L management (revenues, investments, margins, stocks) for strategic brands such as Ekos and categories such as soaps and oils._ Leader of multifunctional teams with the involvement of strategic departments such as planning, logistics, R&D, market research, sales and mkt for Brazil and Latin America._ Manager of the Ekos brand, pioneer in a sustainable business model based on the use of Brazilian biodiversity ingredients in partnership with 32 traditional communities. Responsible for bringing growth two times higher than the Natura average in the years 2008 to 2010 (33% and 18% respectively) and for tripling the environmental and social positive impact in the Amazon with sustainable technologies and products.

Junior to Senior Brand Marketing Manager

• Apr 2002 - Mar 2008

_ Innovation and product manager for Ekos and Chronos brands and categories such as hair, deodorants, bodycare, oils, soaps, facecare and sun protection, with the development of multibrand portfolio projects for Brazil, France and Latin America, up to 500 products.

Trainee and Marketing Coordinator

• Jan 2000 - Mar 2002