Renata Merry

Assistant Manager Marketing Communications at ethix.id
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Location
Jakarta, Jakarta, Indonesia, ID
Languages
  • Bahasa Indonesia Native or bilingual proficiency
  • Inggris Professional working proficiency

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Experience

    • Indonesia
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Assistant Manager Marketing Communications
      • Nov 2022 - Present

      - Assist with the development and implementation of brand marketing strategy - Cooperate with related divisions to build the brand image through campaign, event and promotion - Budget, manage and identify advertising opportunities; to build and maintain contacts with the media; to prepare and distribute press releases. - Evaluate marketing campaigns; to monitor competitor activity. - Manage content of marketing collaterals, advertisements, press releases, social media, and website. Show less

    • Indonesia
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Sr. Supervisor Marketing Communication
      • Aug 2020 - Oct 2022

      - Develop communication strategy, planning and execution for product, corporate and partnership branding. - Manage communication to customers through relevant channels, including but not limited to advertising, social media, email marketing, public relations and events. - Manage cross-functional relationships with internal stakeholders, such as product, content and sales teams and external stakeholders, such as marketing agency. - Oversee brand marketing budget for paid media - offline and online. - Provide periodical marketing reports and updates, as well as insights based on market trends and competitor activities. Show less

    • Indonesia
    • Retail
    • 100 - 200 Employee
    • Marketing Communications Supervisor
      • Jun 2019 - Mar 2020

      - Act as the strategic lead for all marketing and advertising campaigns and activities - Develop short- and long-term plans and budgets for the marketing and communications program and its activities, monitor progress, assure adherence and evaluate performance. - To plan, develop, implement and measure marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality. - Handling KOL/influencers - Handle and manage social media, campaign, ads, - Handle E-commerce campaign Show less

    • Senior Marketing Communications Specialist
      • Oct 2017 - Feb 2019

      - Create marketing plans and manage the marketing budget - Develop marketing materials to generate sales leads - Coordinate the design of promotional material and distribute it by online and offline channels - Track ROI for marketing campaigns - Create press release, media relations content, social media content, promo design and proposals - Select and negotiate vendors - Create marketing plans and manage the marketing budget - Develop marketing materials to generate sales leads - Coordinate the design of promotional material and distribute it by online and offline channels - Track ROI for marketing campaigns - Create press release, media relations content, social media content, promo design and proposals - Select and negotiate vendors

    • Indonesia
    • Retail
    • 300 - 400 Employee
    • Marketing Communications Specialist
      • Feb 2015 - Sep 2017

      - Create and handle customer events - Organizing trade shows - Producing press release - Handling KOL / influencers - Manage the process of ATL-BTL and digital marketing campaign - To achieve frequent, timely and positive media coverage across all available media - Budget management. To deliver all marketing activity within the agreed budget - To analyse potential strategic partner relationships for product lines - Create and handle customer events - Organizing trade shows - Producing press release - Handling KOL / influencers - Manage the process of ATL-BTL and digital marketing campaign - To achieve frequent, timely and positive media coverage across all available media - Budget management. To deliver all marketing activity within the agreed budget - To analyse potential strategic partner relationships for product lines

    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Promotion Intern
      • Dec 2014 - Jul 2015

      - Creating event, online campaigns and promotions recaps - Manage social media - Drafting and mailing press releases - Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience - Other administrative tasks (e.g., preparing online performance reports, answering calls) - Creating event, online campaigns and promotions recaps - Manage social media - Drafting and mailing press releases - Exploiting the latest marketing and social networking techniques to ensure a business or product reaches the widest possible audience - Other administrative tasks (e.g., preparing online performance reports, answering calls)

Education

  • Universitas Indonesia (UI)
    Sarjana Humaniora, Sastra Inggris
    2011 - 2016

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