Renata Kasimova
Product Marketing Manager at Uploadcare- Claim this Profile
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Bio
Nikolai Riabtsev
It's been such a great pleasure to work with Renata on the performance of Google ads and other paid acquisition channels. I was always surprised by her attention to every piece of data and her talent for new approaches in UA. She is also a great team player and always made sure to find the time to provide the right support!
Nikolai Riabtsev
It's been such a great pleasure to work with Renata on the performance of Google ads and other paid acquisition channels. I was always surprised by her attention to every piece of data and her talent for new approaches in UA. She is also a great team player and always made sure to find the time to provide the right support!
Nikolai Riabtsev
It's been such a great pleasure to work with Renata on the performance of Google ads and other paid acquisition channels. I was always surprised by her attention to every piece of data and her talent for new approaches in UA. She is also a great team player and always made sure to find the time to provide the right support!
Nikolai Riabtsev
It's been such a great pleasure to work with Renata on the performance of Google ads and other paid acquisition channels. I was always surprised by her attention to every piece of data and her talent for new approaches in UA. She is also a great team player and always made sure to find the time to provide the right support!
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Credentials
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Маркетинговая аналитика
LabaApr, 2021- Sep, 2024 -
Google Tag Manager Fundamentals
GoogleOct, 2021- Sep, 2024 -
Advanced Google Analytics
GoogleApr, 2021- Sep, 2024 -
Google Ads Search Certification
GoogleAug, 2022- Sep, 2024 -
Google Ads Search Sertification
GoogleJun, 2021- Sep, 2024 -
Курс "SEO-специалист"
GeekBrains
Experience
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Uploadcare
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Canada
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IT Services and IT Consulting
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1 - 100 Employee
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Product Marketing Manager
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Sep 2023 - Present
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PPC specialist
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Nov 2021 - Sep 2023
In this position, I mostly experimented with different channels targeted at developers:- Reddit- Carbon- Quora- External newsletters- Comparison and review platformsAlso, I leveled up my creative skills by preparing visuals and copy without a dedicated team.
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MEL Science
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United Kingdom
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E-Learning Providers
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1 - 100 Employee
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Junior Media Buyer
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May 2021 - Oct 2021
The transition to the PPC team was my initiative based on my intention to build more specific expertise. My main channel was the paid search, but we also experimented with DV360, GDN, and YouTube.The results were about optimizing CAC in specific EU countries.
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Assistant to Marketing Manager
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Jul 2020 - Apr 2021
This role was very close to Marketing Operations:- I coordinated releases (we had plenty of seasonal activities)- I participated in media planning (sources: PPC, Affiliate, Influencers, Social Media, Organic)- I collected and translated requirements from the product and sales teams to marketing and vice versa- I collaborated a lot with the Analyst to interpret results and generate hypotheses
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Executive Assistant
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Mar 2019 - Mar 2020
In this role, I found the application for my previous experience in laboratories and offices. These skills became the basis for starting in sales and recruiting. Except for personal assistance and operations, my main project was to hire and train sales managers: - I developed the profile for the role - I picked candidates and conducted interviews - I described the company processes in a knowledge base - I onboarded and assisted new employees I hired several managers and a team leader for them. Show less
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ITMO University
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1 - 100 Employee
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Laboratory Engineer
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Aug 2018 - Dec 2018
I had switched to composite nanomaterials in my research but realized I'd been deeply burned out and left the industry. I had switched to composite nanomaterials in my research but realized I'd been deeply burned out and left the industry.
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Ural Federal University
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Russian Federation
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Higher Education
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200 - 300 Employee
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Laboratory Research Assistant
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Aug 2016 - Apr 2018
I focused on my Bachelor's and Master's papers in Chemical Engineering. My research was related to the chemistry of rare earth metals and uranium. As a result, I have publications in journals with impact factors up to 11, and my H-index is 2. I focused on my Bachelor's and Master's papers in Chemical Engineering. My research was related to the chemistry of rare earth metals and uranium. As a result, I have publications in journals with impact factors up to 11, and my H-index is 2.
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HOST
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United Kingdom
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Hospitality
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1 - 100 Employee
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Project Management Assistant
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Aug 2015 - Jul 2016
Initially, I had been hired to assist PMs, but later, I led two internal projects: - JIRA workflow and adoption - Test stand for one of the key customers In this role, I learned to collect requirements, make them formal, decompose and plan tasks. This experience is the base of my expectations from developers' teams and processes. Even though most contracts required waterfall promises and ISO certificates, the team experimented with Agile and shared resources effectively. Initially, I had been hired to assist PMs, but later, I led two internal projects: - JIRA workflow and adoption - Test stand for one of the key customers In this role, I learned to collect requirements, make them formal, decompose and plan tasks. This experience is the base of my expectations from developers' teams and processes. Even though most contracts required waterfall promises and ISO certificates, the team experimented with Agile and shared resources effectively.
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Education
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Ural Federal University
Bachelor's degree, Chemical Engineering