Renata França

Product Designer Manager at Theia
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Contact Information
us****@****om
(386) 825-5501
Location
Lavrinhas, São Paulo, Brazil, BR
Languages
  • English -
  • Portuguese -

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5.0

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Gabriel P.

A Renata é uma das melhores designers com quem já trabalhei, com muita qualidade nas etapas de craft de design e uma visão estratégica capaz de apoiar e duplar com qualquer product manager. Ela tem facilidade em se adaptar, em apresentar decisões de design para stakeholders, conduzir entrevistas e consegue apoiar o desenvolvimento outros designers da equipe. A Renata é uma pessoa que eleva a barra de qualidade de qualquer time e que faz a diferença.

Roger Santos

Garota criativa... profissional, amigona e muito boa no que faz. Sempre intensa e vidrada em seus projetos. Ótimo traço. Espero trabalhar com você numa próxima oportunidade.

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Credentials

  • Dados e Pesquisa Quantitativa
    Aprender Design
    Oct, 2022
    - Nov, 2024
  • UX Management: Strategy and Tactics
    The Interaction Design Foundation
    Sep, 2022
    - Nov, 2024
  • Liderando Times de Design
    Aprender Design
    May, 2022
    - Nov, 2024
  • Data-driven design: Quantitative Research for UX
    Interaction Design Foundation (IxDF)
    Jan, 2021
    - Nov, 2024
  • Bootcamp Women Leadership
    Women Leadership
    Oct, 2020
    - Nov, 2024
  • UX Metrics 2.0 - Product Analytic
    PunkMetrics

Experience

    • Brazil
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Product Designer Manager
      • Jun 2022 - Present

    • Product Designer
      • Mar 2021 - Jun 2022

    • Brazil
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Product Designer Lead
      • Dec 2019 - Mar 2021

      Product Designer Lead – Ago/2020 to Present Product Designer – Dec/2019 to Ago/2020 Key Objectives: • Increase the number of new customers who buy on the e-commerce platform. Seeking to deliver the best experience and the best product for each type of customer; • Lead the designers of the acquisition and monetization team, ensuring consistency and communication between web and app channels. • Work in collaboration with a multidisciplinary team represented by engineers, PM, marketing, BI and others, to ensure the delivery of the best possible experience for future new SKY customers; • With autonomy to solve design problems from end to end, from initial concept through shipping and beyond. Taking into account research insights, technical constraints, business needs and market demands to produce solutions. Show less

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Product Designer
      • Oct 2018 - Nov 2019

      Key Objectives: • Lead the design team at the client (SKY); • Collaborate daily with others designers, also with Product Managers to define products; • Own design problems end to end, from initial concept through shipping and beyond; • Create wireframes, prototypes, flow definitions, personas and other design technical documents to solve difficult UX problems; • Partner with the UX research team to better understand the needs of the customers; • Identify future opportunities inside the client; • Work closely with engineers to ensure a good design; • Collaborate with stakeholders; • Work with Agile/SCRUM methodology. Show less

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Online Creation Coordinator
      • May 2013 - Oct 2018

      Key Objectives: • Co-creating with the team and the clients to drive and deliver the brand strategy through digital channels; • Assemble and lead the design team; • Ability to execute digital products evaluation considering usability good practices and performance analyses; • Visual and creative management skills to organize all content production for the clients digital channels; • Creative talent to bring new ideas to marketing campaigns; • Create wireframes, prototypes, flow definitions, personas and other design technical documents to solve difficult UX problems. Show less

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Online Creation Coordinator
      • Oct 2009 - Dec 2013

      Online Creation Coordinator – Jan/2012 to Dec/2012. Team Coordinator (Ponto-frio and Extra) – Jul/2011 to Jan/2012 UX Designer – Oct/2009 to Jul/2011 Key Objectives: • Lead the design team (1 year); • Work with multidisciplinary teams of product managers, developers, strategic, visual, and motion designers; • Capability to present and defend the design projects; • Collaborate daily with others designers also with Product Managers and Engineers; • Create wireframes, prototypes, flow definitions, personas and other design technical documents to solve difficult UX problems; • Strong UI/Visual design; • Ability to deal with pressure within a fast paced agency environment. Show less

    • Brazil
    • Software Development
    • 1 - 100 Employee
    • UX Designer
      • Oct 2007 - Oct 2009

  • Focar
    • Rio de Janeiro Area, Brazil
    • Internship
      • Sep 2006 - Oct 2007

Education

  • Fundação Getulio Vargas
    MBA, Marketing
    2009 - 2011
  • Universidade Estácio de Sá
    Bacharelado, Design Gráfico
    2004 - 2008

Community

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