Renata Batista ๐Ÿณ๏ธโ€๐ŸŒˆ

Product Manager at EXA
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Contact Information
us****@****om
(386) 825-5501
Location
Campinas, Sรฃo Paulo, Brazil, BR
Languages
  • Inglรชs Professional working proficiency
Skills

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Bio

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Credentials

  • Digital Product 2021
    Tera
    Oct, 2022
    - Oct, 2024
  • Certificaรงรฃo Executiva: Desenvolvimento de Negรณcios, Lideranรงa e Networking
    FIA ONLINE
    Apr, 2022
    - Oct, 2024
  • Mercado de Produtos Digitais
    EBAC - Escola Britรขnica de Artes Criativas e Tecnologia
    Apr, 2022
    - Oct, 2024
  • Copywriting
    Rock University
    Mar, 2022
    - Oct, 2024
  • Digital Marketing for SMBs Certification
    Semrush
    Feb, 2022
    - Oct, 2024

Experience

  • EXA
    • Accounting
    • 1 - 100 Employee
    • Product Manager
      • Jun 2022 - Present

      - Follow all stages of the product, from discovery to launch. - Offer indications of UX improvements based on reports extracted from AppsFlyer and app stores - Control of KPIs, vision and product strategy; - Product consumption incentive and engagement strategies - Develop and manage actions focused on the customer journey - Plan a communication plan on the company's social networks and services - Analyze competition from reading/entertainment apps - Constant communication between all areas to maintain team synergy - Main products followed: Aya Books Show less

  • Verisoft Brasil
    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Analista de produto Jr
      • Jan 2022 - May 2022

      - Analisar relatรณrios de performance (Google analytics/Firebase) de produtos/aplicativos - Aprimorar a usabilidade do produto- Desenvolver e gerenciar aรงรตes voltadas para jornada do cliente- Elaborar e sugerir planos de aรงรฃo para engajar base de usuรกrios - Analisar e garantir a excelรชncia dos serviรงos oferecidos - Planejar plano de comunicaรงรฃo nas redes sociais da empresa e dos serviรงos- Planejamento e criaรงรฃo de comunicaรงรฃo com usuรกrio (Push notifications).- Analisar concorrรชncia de aplicativos de leitura/entretenimento- Comunicaรงรฃo entre a empresa e os parceiros de conteรบdo- Principais produtos acompanhados: Claro Banca, Livroh, Bancah, Aya BooksCompetรชncias: Desenvolvimento de produtos ยท Experiรชncia do usuรกrio (UX) Show less

    • Marketing Analyst Jr
      • Oct 2020 - Dec 2021

      - Analyze performance reports (Google analytics/Firebase)- Improve the usability of Digital products- Customer Journey- User engagement campaign- Plan communication for social media - Main products accompanied: Claro Banca, Livroh, Bancah, Aya Books

    • MARKETING ASSISTANT
      • Jul 2018 - Oct 2020

      - Content analysis and daily availability- Customer Service Contact Us/ App Stores- Creation of proposals and search for fast and efficient solutions for users- Plan communication for social media

    • Marketing Intern
      • Jul 2016 - Oct 2018

  • Outstay Confecรงรตes
    • Vendedora
      • Oct 2013 - Aug 2015

Education

  • EBAC - Escola Britรขnica de Artes Criativas e Tecnologia
    Product management
    2022 - 2023
  • Universidade Paulista
    Propaganda e Marketing
    2015 - 2018
  • EBAC - Escola Britรขnica de Artes Criativas e Tecnologia
    Design Grรกfico
    2021 - 2022
  • Gracom Escola de Efeitos Visuais
    Artes Visuais
    2019 - 2022
  • Escola Korรบ
    Engenharia de dados
    2023 - 2023

Community

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