Experience

Satterley Property Group

• Real Estate
• 1 - 100 Employee

• Senior Project Marketing Manager

  • Jul 2021 - Present

• Project Marketing Manager

  • Aug 2020 - Jul 2021



Lifestyle Communities Limited

• Australia
• Real Estate
• 100 - 200 Employee

• Project Marketing Manager

  • Jun 2018 - Mar 2020

  I planned and led local area marketing, communication strategies and events for three residential development projects. I developed and implemented multi-faceted marketing strategies to drive lead generation and achieve lead and sales targets. For each development, I was accountable for brand strategy, brand assets, traditional media and PR campaign development, marketing collateral, signage, event management, paid search/SEO, social media, content marketing, campaign reporting and budget management. With a strong focus on lead generation, nurture and conversions, my responsibilities also included copywriting, database engagement and creating an unforgettable customer experience at every touchpoint.



TAFE Queensland

• Australia
• Education
• 700 & Above Employee

• Marketing and Communications Manager

  • Jun 2017 - Mar 2018

  Leading a team of five marketing and communications specialists, I was responsible for B2B and B2C marketing activity integrating digital marketing, events, advertising, media and public relations to drive brand awareness and increase student enrolments. This also included:● Leading promotional events including Open Days, Orientation Days and industry events.● Developing, managing and reporting on an annual marketing plan and budget.● Managing external agencies including media, print and digital teams.● Collaborating with the General Manager and other senior executive team members to identify business growth opportunities.

• Senior Marketing and Communications Consultant

  • Jan 2016 - Jun 2017

  I implemented targeted marketing campaigns across search engine marketing (SEM), radio, Facebook, Instagram, LinkedIn, website, print, content marketing, email marketing, event management and display advertising. As a senior member of the team, I built and maintained relationships with the Business Managers and Business Development team to develop marketing strategies and plans, and managing project workflow within the Marketing and Communications team, ensuring the delivery of projects on time and within budget. I also analysed and evaluated marketing campaigns/activities and produced monthly marketing reports compiling lead generation metrics, social media metrics, website analytics and search engine marketing (SEM) performance through the use of Google Analytics and reporting tools.My role was strongly focused on improving the productivity, efficiency and effectiveness of the Marketing and Communications team. As such, I implemented a monthly marketing report to evaluate and report the return on investment to the business, developed and maintained a marketing and events calendar, and created a marketing asset library to enable sharing of marketing resources.



One Harvest

• Australia
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Coles Account Manager

  • Aug 2015 - Jan 2016

  I initiated and maintained daily contact between the business and the Coles Buying/Replenishment teams to facilitate daily management and supply communication. With a focus on implementing sales and retail marketing strategies to grow market share and meet profit and sales targets, I analysed consumer trends and conducting bi-annual category reviews to identify performance issues and used these insights to develop and pitch new products to Coles. To ensure a successful product launch, I developed and presented product sell-in presentations and created trade marketing materials such as store communications, product launch flyers and Point of Sale (POS) material.

• Marketing Coordinator

  • Sep 2014 - Aug 2015

  I planned and executed retail marketing plans for FMCG products, including event/product demonstrations, point of sale material, in-store promotions, and merchandising plans to drive consumer consumption. I played a key roll in the launch of new products, project managing the design and roll out of new product artwork and maintaining digital content on company/brand websites and social media platforms.



Golder

• Environmental Services
• 700 & Above Employee

• Marketing Coordinator

  • Nov 2013 - Sep 2014

  I coordinated the development and execution of marketing and communication activities for the Queensland and Papua New Guinea division. This included the management and content creation of promotional marketing materials such as capability statements and company brochures, event management of all client-facing events, sponsorship management and tender submissions. I coordinated the development and execution of marketing and communication activities for the Queensland and Papua New Guinea division. This included the management and content creation of promotional marketing materials such as capability statements and company brochures, event management of all client-facing events, sponsorship management and tender submissions.



Griffith University

• Australia
• Education Management
• 700 & Above Employee

• Project Officer

  • Jan 2012 - Nov 2013

  I was responsible for the event management and marketing of Department events such as seminars, symposiums, student networking events and national and international industry conferences. I also project managed the student Professional Development Program and Internships Program. I was responsible for the event management and marketing of Department events such as seminars, symposiums, student networking events and national and international industry conferences. I also project managed the student Professional Development Program and Internships Program.



Austral Bricks

• Australia
• Wholesale Building Materials
• 200 - 300 Employee

• Marketing Coordinator

  • Jan 2009 - Jan 2012

  I planned and executed marketing and promotional activities for Queensland, including event management, sales collateral creation, management of digital activity, project management of new and refurbished display centres and Salesforce CRM administration. I planned and executed marketing and promotional activities for Queensland, including event management, sales collateral creation, management of digital activity, project management of new and refurbished display centres and Salesforce CRM administration.