Experience

rebuy

• Germany
• Retail
• 100 - 200 Employee

• Head of CRM

  • Jun 2021 - Present

  Berlin, Germany - Leading a team in analytics, development, CRM and campaign management - Create and own the CRM & Campaign Strategy consistently to build and elevate a loyal customer base - Driving personalisation and automation across all customer touchpoints - Increase customer exposure and build omni-channel orchestration



Zalando

• Germany
• Retail
• 700 & Above Employee

• Senior CRM Manager

  • Nov 2020 - Jun 2021

  Berlin, Germany - Introduce a CRM strategy that supports the Zalando Store's customer activation along the entire lifecycle - Conceptually develop the customer loyalty program "Zalando Outlet Card" and increase its value for customers - Building a customer-centric KPI framework for the commercial and marketing departments



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• CRM & Marketing Strategy Lead

  • Sep 2018 - Nov 2020

  Berlin Area, Germany - Lead a team of 6 CRM & Marketing Automation Managers across EU, Australia and the US and look after all related aspects like hiring, coaching, training and developing team members - Increased the engagement with our email marketing contents by 3.8x within one year - Strategically own eBay's global multi-channel, data-driven marketing strategies for the B2C seller base along the entire lifecycle - Conduct customer and market research to identify and segment inventory and sellers… Show more - Lead a team of 6 CRM & Marketing Automation Managers across EU, Australia and the US and look after all related aspects like hiring, coaching, training and developing team members - Increased the engagement with our email marketing contents by 3.8x within one year - Strategically own eBay's global multi-channel, data-driven marketing strategies for the B2C seller base along the entire lifecycle - Conduct customer and market research to identify and segment inventory and sellers across different business and product priorities, brief analytics tasks to build segmentation and recommendation models - Grow project management skills within the team to ensure campaigns are delivered in budget, on time and meeting all requirements and that everyone applies the same standards - Manage external partners and budgets enabling marketing campaigns (Web Dev, Creative agency) - Handle stakeholders on all different levels and work closely with other teams to collect their business requirements and report back on impact

• Lifecycle & CRM Manager

  • Feb 2018 - Sep 2018

  Berlin Area, Germany - Lead the Programmatic EU Seller Onboarding, rolling out automated one-to-one marketing campaigns for all new B2C sellers joining eBay in DE, UK and FRITES in SFMC (targeting ca. 240k sellers/year) - Manage data-driven marketing activities and design customer journeys to the European B2C seller base along the lifecycle - Leverage big data and analytics to help our B2C sellers become more competitive on the market - Support the migration to SFMC, managing the technical set-up and… Show more - Lead the Programmatic EU Seller Onboarding, rolling out automated one-to-one marketing campaigns for all new B2C sellers joining eBay in DE, UK and FRITES in SFMC (targeting ca. 240k sellers/year) - Manage data-driven marketing activities and design customer journeys to the European B2C seller base along the lifecycle - Leverage big data and analytics to help our B2C sellers become more competitive on the market - Support the migration to SFMC, managing the technical set-up and operational transitions, to offer personalized, relevant and timely communications and increase the performance of our seller base

• B2C Seller Marketing & Communications Intern

  • Oct 2017 - Feb 2018

  Berlin Area, Germany



Paperplain GmbH

• Marketing Manager e-Commerce

  • Aug 2017 - Oct 2017

  Berlin Area, Germany



Keyword Hero

• United States
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Business Development Manager

  • Feb 2017 - Jul 2017

  Berlin Area, Germany



Amazon

• United States
• Software Development
• 700 & Above Employee

• Marketing Intern

  • Feb 2016 - Jul 2016

  München und Umgebung, Deutschland Responsible for launches of European 1st Run Exclusive and Original Series at Amazon Video