Rena Bach
VP, Market Strategy at Global 1- Claim this Profile
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Bio
Experience
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Global 1
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United States
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Hospitals and Health Care
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1 - 100 Employee
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VP, Market Strategy
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Jul 2022 - Present
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SurgOne, PC
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Englewood, CO
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CEO
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Jun 2013 - Jul 2022
In my previous role of Chief Executive Officer with SurgOne, PC, I was responsible for creating and directing execution of day-to-day operational processes for multi-site surgical practice with twenty-three locations from Layfette to Castle Rock, while maintaining credibility, viability, and future relevance of organization. I was tasked with managing all financial analysis and reporting activities for multiple locations, including budgets, expenses, cost estimates, procurement, and invoicing. I had a key role in maintaining strict compliance with all regulatory guidelines/standards to avoid penalties and fines. One of my key assignments in this role was to lead and train a team of 5 direct and 80 indirect reports for achieving set performance goals. My other responsibilities in this role included, cultivating partnerships with physician communities, hospitals, and managed care service providers and promoting culture of collaboration and innovation in organization. I also launched a value care bundle initiative, which ended up being its own distinct organization. Below are my Key Achievements in this role: Accomplished year-over-year gross revenue growth of $1M for five consecutive years. Received special recognition from Governor’s Office for quality and innovation in healthcare. Slashed annual operating expenses by $200K by redesigning processes and renegotiating vendor contracts. Recruited 18 new physicians into group, as well as developed and introduced telemedicine virtual visit program. Negotiated and acquired multiple physician service agreements and managed care contracts with hospitals and other organizations. Spearheaded launch of new MSO healthcare organization with keen focus on reducing costs and enhancing patient satisfaction through direct to payer relationships. Show less
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Vice President
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Nov 1999 - May 2013
In my previous role of Vice President, Sales & Operations with Alpha Sleep Diagnostic Centers, LLC, I was hired to established and orchestrate implementation of business and operations management processes for five facilities of multi-site diagnostic sleep laboratory, while adhering to regulatory standards for meeting all licensure and accreditation requirements, such as state, federal, and Medicare. I joined at the start-up stage of this company and built sales, operations and business operating procedures. I was responsible for overseeing all strategic planning, sales, marketing/advertising, business development, managed care contracting, HR/financial management, purchasing/inventory, and P&L initiatives for company. I was tasked with recruiting, training, and leading team of 15 direct reports for completing assigned tasks and projects within strict time constraints. My other responsibilities in this role included, creating marketing collateral, forms, brochures, promotional literature, and sales promotion giveaways, steering implementation of 401K program for company, assisting with due diligence initiatives for new locations and M&As, and developing new human resource program for organization with hiring guidelines and labor/employment law compliance. Below were my Key Achievements in this role: Secured three critical National Healthcare Accreditations for all five facilities of organization. Generated annual revenue growth of $6M+ by devising and executing facility specific strategic business plans. Acquired various multi-year managed care contracts, including exclusivity provider positioning. Received corporate recognition as “Top Sales Producer” for recording new sales/revenue growth of $1.2M, while hiring, managing, and mentoring three-member sales team. Generated reduction of $40K in monthly operating expenses by redesigning purchasing processes and vendor agreement pricing negotiation strategies. Show less
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Education
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Regis University
MBA, Business Administraton -
Regis University
BS, Chemistry/Biology