Rena Anderson

Director, STEM and Workforce Development at Griffin Communications Group
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Contact Information
Location
Huntsville, US

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Director, STEM and Workforce Development
      • Feb 2022 - Present

      Huntsville, Alabama, United States Griffin Communications Group is a strategic space communications and PR agency with a deep appreciation for the space industry’s legacy and a strong belief in its impact on the future.

    • Director, Client Engagement
      • Mar 2021 - Nov 2021

      Business Development: * Managed post-acquisition engagement to include account set-up, user training, marketing support, and best practices for successful platform and campaign implementation. * Built relationships with high-level leaders within educational organizations through thoughtful conversations and presentations at industry events across the Southeast. Public Relations: * Designed innovative online engagement strategies to engage stakeholders and create awareness of… Show more Business Development: * Managed post-acquisition engagement to include account set-up, user training, marketing support, and best practices for successful platform and campaign implementation. * Built relationships with high-level leaders within educational organizations through thoughtful conversations and presentations at industry events across the Southeast. Public Relations: * Designed innovative online engagement strategies to engage stakeholders and create awareness of platform; resulted in increased sales and users. * Managed digital content (to include social media) to provide viewers with timely, accurate information. Customer Service: * Worked with existing clients, new clients and prospects on meeting their fundraising and e-commerce needs and designing solutions to achieve maximum funding for their projects. * Created campaign toolkits for clients to use to promote their fundraising projects and programs. * Hosted fundraising webinar to share successful strategies for developing donor relations and optimizing fundraising campaigns. * Trained clients on how to maximize the usage of their platform and how to increase revenues for school/district. Show less

    • United States
    • Education Administration Programs
    • 100 - 200 Employee
    • Director of Community Relations
      • Jan 2012 - Mar 2021

      Community Relations: * Developed and implemented extensive community outreach program for system with 42 schools, 24,000 students, and 3,500 employees. * Used astute relationship skills while serving as the system’s representative at meetings with municipalities, non-profits, and community organizations. * Achieved resolution for school families by facilitating discussions to ensure good community standing. Internal and External Communications: * Coordinated press conferences,… Show more Community Relations: * Developed and implemented extensive community outreach program for system with 42 schools, 24,000 students, and 3,500 employees. * Used astute relationship skills while serving as the system’s representative at meetings with municipalities, non-profits, and community organizations. * Achieved resolution for school families by facilitating discussions to ensure good community standing. Internal and External Communications: * Coordinated press conferences, special event communication and logistics for town hall meetings, school district visits, good news events, and special district meetings. * Built communications plans and leveraged communications tools to achieve goals. (External tools include System website, email, phone, speaking engagements, Facebook, Twitter, and Instagram. Internal tools include Constant Contact, EdModo and GroupMe). Contributing education writer for local magazine titled “256”. * Increased volunteers and donations through management of online virtual volunteer and donation center. * Facilitated the coordination of resources by growing and sustaining community partnerships. * Worked closely with Operations and Project Management Team during the construction of five new schools. Show less

    • United States
    • Civic and Social Organizations
    • Program Director
      • Jan 2010 - Jan 2012

      Huntsville, Alabama, United States Responsible for marketing, recruiting and selecting Leadership Class participants for the 10-month Flagship Program. Work with volunteer program committee (35 committee members) on the curriculum for each program day; planning and executing site visits, tours and interactive sessions to provide participants a better understanding of community issues. Work with the Leadership Class Small Groups to help them identify small group projects and connect them with the resources and contacts in the… Show more Responsible for marketing, recruiting and selecting Leadership Class participants for the 10-month Flagship Program. Work with volunteer program committee (35 committee members) on the curriculum for each program day; planning and executing site visits, tours and interactive sessions to provide participants a better understanding of community issues. Work with the Leadership Class Small Groups to help them identify small group projects and connect them with the resources and contacts in the community to seek areas/groups that need assistance/support. Responsible for final evaluation results after each program day; tracking evaluation responses and achieving a goal of 80% and above for exceed/meet expectations for each program day. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • VP Investor Relations
      • Aug 2005 - Feb 2010

      Huntsville, Alabama, United States Fundraising, Volunteer Recruitment/Management, Training for internal staff and volunteers, Business Development for a variety of companies and industries such as: Retail, Financial, Aerospace/Defense, Industrial and Manufacturing. Business Development for New Businesses and prospects. Process pledges, record and track all pledges (corporate/individual) in donor database, produce weekly reports.

    • United States
    • Banking
    • 1 - 100 Employee
    • Learning Generalist (Corporate Wholesale Training Team)
      • Jan 2005 - Aug 2005

      Huntsville, Alabama, United States

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Area Regional Training Manager
      • Mar 2004 - Jan 2005

      Huntsville, Alabama, United States Training territory included: North Alabama, Memphis and Nashville, TN

    • Regional Training Manager North Al./TN, Vice-President
      • Jun 1998 - Mar 2004

      Huntsville, Alabama, United States

    • Financial Center Manager
      • Jun 1997 - Jun 1998

      Huntsville, Alabama, United States

    • Marketing Public Relations Officer
      • Jun 1993 - Jun 1997

      Huntsville, Alabama, United States

Education

  • University of Alabama
    Bachelor of Arts (BA), Telecommunications and Film
    1988 - 1992

Community

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