Rena Allain
Digital Sales Manager at iNC Digital Media- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Google AdWords and Search Certified
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Experience
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inc. Digital
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Sales Manager
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Jan 2017 - Present
• Achieve monthly and quarterly sales budgets across the Sydney market. • Proactively identify and pursue revenue generating opportunities within a defined list of companies and media agencies who are not currently customers.• Develop 90-day sales plans with the local sales director and group sales managers to meet digital budget.• Proactively support the sales team to identify and pursue revenue generating opportunities within the team members portfolio.• Contribute to and agree long term account plans for all new clients once they have been closed.• Have an advanced understanding of the digital media space and how to deliver client conversion through the use of multiple digital media platforms with particular application across Search, Social, Video, Content Amplification and Mobile. • Build digital strategies based of client’s goal/objectives.• Develop effective strategies to drive retention of customers. • Quote and negotiate rate positions with clients, within ARN guidelines.• Work with the sales team to ensure the post sales process is understood and well managed.• Generate high quality briefs/sales presentations for presentation to clients, either written or verbal.• Set goals with sales team members to build their digital knowledge and ability to win digital business.• Support the sales team by creating a coaching environment which will allow you to give developmental feedback. • Develop and lead training sessions to build independent digital sales skills and the ARN Digital media product offering.• Create and conduct targeted one on one training with the sales team and the management team as required.• Train & Educate the ARN Sales team on the INC Digital media product offering.
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Digital Sales Specialist
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Jul 2016 - Dec 2016
• Review briefs and against customer objectives to ensure the right media selection has been recommended.• Coach sales team to understand campaign go live process and briefing tools.• Work with sales team by troubleshooting go live issues so that the team member can overcome these challenges independently in the future.• Pixel process support – liaising with clients to ensure successful implementation of pixels.• Track all campaign set-ups and work to ensure go live on time or manage expectations of new date.• Review campaign activity in first 90 days with each team member and demonstrate how to request optimisations.• Demonstrate to sales team how to review post campaign reporting to identify strong performance and resolve issues within campaigns.• Work with the team to get all elements of Digital creative signed off and approved in a timely manner.• Take briefs from major campaigns and ensure that the client expectations are met in set-up.• Liaise with operations to get target E-CPAS on performance briefs.• Assist the Sales Team in developing strategic and on-brief media solutions for clients.• Develop sales proposals in conjunction with the digital sales manager.• Educate and engage radio sales co-ordinators on deliverables so that they can assist in gaining deliverables as their account teams sell more digital.• Provide support and process recommendations for new products to be implemented.• Work with the Commercial Director and Operations Management to manage and coordinate the accountability of ARN Sales process and structure to the Sales Team.
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News Xtend
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Campaign Manager
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Aug 2014 - Jun 2016
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget• Delivery, implementation and optimization of products in the News Xtend suite of Display / Social / SEM /SEO / Email / Video / Retargeting.• Working with account managers on customer briefs, creating new advertisers in DC Bid Manager, implementation and execution of campaigns, optimization and monthly custom client reporting. • Setting up target segments in Krux. • Working closely with our RTB team on buying inventory from AppNexus. • Brief internal and external agencies including creative, digital and media planning agencies to deliver campaign activity against brief• Manage campaign implementation and performance against agreed campaign activity• Be responsible for the production and sourcing of all campaign materials• Ensure each campaign has clear metrics as agreed with clients and ensure that campaigns are achieving appropriate return on investment in line with client goals• Deliver optimisation and monthly reporting of results against metrics,including use of web analysis tools such as Google Analytics, email datareports, KPI report evaluations, call volume and booking reports etc. CRM across all platforms
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News Corp Australia
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Australia
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Technology, Information and Media
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700 & Above Employee
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Direct Sales Partner
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Jul 2012 - Aug 2014
•Providing sales support to three field sales account managers assisting in the booking and management of digital and newsprint campaigns for their •Portfolios of 50 plus clients. Maximising spend and contacting certain clients for up sell opportunities and relevant features. •Meeting and exceeding monthly KPI’s, and attending weekly coaching and call marking sessions. Utilizing and updating systems such as Siebel, Salesforce, CyberAd and CyberSell.
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Community
