Experience

Bolivia Branding

• Bolivia
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Mar 2015 - Present

  Empresa industrial de producción automatizada de letreros y soportes de imagen de marcas en Bolivia. Ofrece servicios de fabricación de: - Letreros 3D (también conocidos como letras encajonadas, channel letters) en acrílico y aluminio y termofarmados. - Soportes publicitarios termoformados - Stands - Señalética - Displays - Calados en diferentes sustratos - Estructuras y metalmecánica publicitaria - Impresión de lonas vinil, adhesivos, micro perforados y otros. - Brandeo / logística de eventos - Construcción, instalación y mantenimiento de cajeros automáticos, puntos de venta, letreros y todo tipo de elementos de comunicación visual. - Instalación de gigantografías, murales y letreros. La empresa cuenta con tecnología americana y materiales de primera calidad para la producción industrial de productos innovadores y diferenciadores en beneficio de sus clientes. Show less



OOH Out-Of-Home Advertising

• Bolivia
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • 2014 - Present

  OOH advertising es una empresa especializada en comunicación y publicidad outdoor, Cuenta con espacios de publicidad en vía pública para alquiler en Cochabamba y Santa Cruz, fabrica letreros de Cajón, 3d ó también conocidos como channel Letter Signs e innovaciones en comunicación en vía pública, imprime todo tipo de sustratos rígidos tales como lonas, banners, adhesivos y vinilos entre otros. OOH advertising es una empresa especializada en comunicación y publicidad outdoor, Cuenta con espacios de publicidad en vía pública para alquiler en Cochabamba y Santa Cruz, fabrica letreros de Cajón, 3d ó también conocidos como channel Letter Signs e innovaciones en comunicación en vía pública, imprime todo tipo de sustratos rígidos tales como lonas, banners, adhesivos y vinilos entre otros.



i Estrategas en Comunicacion

• CEO

  • Mar 2001 - Present

  i estrategas is a strategic communications & advertising firm based in Bolivia, providing PR, advertisement, and corporate communications services to its national and international clients in the private and public sectors. • Positioned the firm among the top 10 advertisement agencies and among the top 5 public relations firms in Bolivia and established strategic alliance with top international communications networks to represent them in the country: Havas Communications, Media Planning Group and EURO RSCG. • Managed main brands and clients: World Food Program, UNICEF, World Bank, SODIS Foundation, Ministry of Sustainable Development, Compassion International, Ministry of Health & Sports, European Commission, Coca-Cola, Snickers, M&Ms, Pedegree, BIC, Yanbal, SabMiller, Oreos, Kraft Foods, Water for the People, AXS Telecommunications and many more. Show less



Estrategas en Comunicación

• Advertising Services
• 1 - 100 Employee

• CEO

  • Mar 2001 - Present

  Asesores en comunicación y publicidad: www.iestrategas.com Asesores en comunicación y publicidad: www.iestrategas.com



Calles Amarillas SRL

• Bolivia
• Advertising Services
• 1 - 100 Employee

• Founder & Principal Partner

  • 2008 - 2012

  Founded and developed the company which provides advertising spaces such as billboards, led display, banners and other out-of-home media. In the first 4 years the company grew form 0 to 25 outdoor advertising spaces. Founded and developed the company which provides advertising spaces such as billboards, led display, banners and other out-of-home media. In the first 4 years the company grew form 0 to 25 outdoor advertising spaces.



PricewaterhouseCoopers Bolivia

• Communications Advisor

  • Nov 2000 - Feb 2001

  •Developed communications strategy to reach and promote the participation of specifically targeted professionals in Bolivia’s Institutional Reform. •Designed and developed communications strategy to position the Institutional Reform of State as transparent and efficient. •Developed communications strategy to reach and promote the participation of specifically targeted professionals in Bolivia’s Institutional Reform. •Designed and developed communications strategy to position the Institutional Reform of State as transparent and efficient.



Judicial Reform Project in Bolivia

• Communications Advisor

  • Jul 1999 - Oct 2000

  The Judicial Reform Project was supported by the World Bank, USAID, and GTZ and managed by the heads of judicial, executive and legislative branches, set up to democratize access to judicial services, strengthen of judicial institutions and modernize civil and penal justice. • Developed communications strategy for the judicial reform involving the three main stakeholders. • Achieved to include the judicial reform in the media and government agendas. • Positioned the judicial reform as one of the top efforts of the government to develop Bolivia according to public and media perceptions. Improved ranking position from 16th to 3th place as best achievements of the country. Show less



World Bank WSP

• Communications Specialist for the Andean Región (Ecuador, Peru and Bolivia)

  • Sep 1997 - Jun 1999

  The Water and Sanitation Program is an international program operating in the Andean Region, East Asia and the Pacific, South Asia, West Africa and East and Southern Africa, whose mission is to help poor communities obtain sustainable water and sanitation services. • Developed and managed the Program’s Learning, Communications and Public Relations Strategy, production plans and activities in the Andean Region. • Provided support to professional staff and the Program Team for the preparation, publication and dissemination of information and promotional material, studies, training toolkits and other documentation in various formats such as video, print, audio and electronic media. • Set up networking and information sharing with external support agencies, governments, communities, NGOs and public media in the Region relevant to the sector. • Liaised with Communication Specialists at headquarters (Washington D.C.) and other regional groups (Africa, India, Asia) and developed Andean Region’s input for the Program’s global communications and learning products and network’s. Show less



USAID CCH

• Social Marketing Officer:

  • Apr 1995 - Aug 1997

  The Community and Child Health Project, CCH (1988-1998) was USAID’s biggest public health projects in Bolivia, focused on maternal and child survival in rural areas. Partnered with international projects and NGO’s such us Basic Support for Institutionalizing Child Survival (BASICS), Johns Hopkins University, Population Service International, Opportunities for Micro Nutrient Interventions and the Environmental Health Project (EHP), CCH has strengthened government and local health institutions and helped reduce child and maternal mortality and morbidity rates. • Organized and facilitated training workshops on Social Marketing and Communications for Health directed to National Health Secretariat Managers and local stakeholders to mainstream the behavior change focus on public health in Bolivia. • Designed and managed formative research plans: knowledge, attitudes and practices of rural and peri-urban communities regarding health problems (child survival, reproductive health community health) and health services in Bolivia (Base Line, Ethnography, Focus Groups, In-depth Interviews, etc.). • Designed and developed the USAID/CCH 1995-97 national communication and social marketing strategy (based on local strategies) to promote knowledge, attitude and behavior changes in rural and indigenous communities of Bolivia. • Represented USAID at Inter-institutional Planning and Managing Committees (PAHO/WHO, UNICEF, SNS and USAID) for the National Oral Rehydration Salts Campaign, the National Reproductive Health IEC Strategy, and for the National Social Marketing Campaign of Ferrous Sulfate and Nutrition for Children and Pregnant Women in Bolivia. Show less



International Labor Office-United Nations/Institutional and Management Strengthening of Rural Micro

• Communications Consultant

  • Sep 1994 - Mar 1995

  • Developed formative research on entrepreneurs’ and local authorities’ knowledge, attitudes, and practices in relation to organization, management, and promotion of micro enterprises. • Planned, designed, pre-tested, edited training materials to strengthen organization and managing capacities of micro enterprise members. • Developed formative research on entrepreneurs’ and local authorities’ knowledge, attitudes, and practices in relation to organization, management, and promotion of micro enterprises. • Planned, designed, pre-tested, edited training materials to strengthen organization and managing capacities of micro enterprise members.