Senior Account Executive

• Nov 2022 - Present

•Influencer list management and strategy •Media engagement •Creating and updating of media lists •Tailored client pitching: Press Release, client products, expert opinion commentary, Op-ed and client announcements •Copywriting •Content strategy •Social media strategy and account management (paid and organic) •Campaign strategy and planning •Accounta management •Media monitoring •Influencer list management and strategy •Media engagement •Creating and updating of media lists •Tailored client pitching: Press Release, client products, expert opinion commentary, Op-ed and client announcements •Copywriting •Content strategy •Social media strategy and account management (paid and organic) •Campaign strategy and planning •Accounta management •Media monitoring

Marketing Executive

• Jul 2022 - Nov 2022

• Responsible for End-to-End Marketing Campaigns, strategy and execution • Lead the 2022 Subscriptions campaign (largest ticket target of the year)• Event management and organisation • Ensuring success in achieving ticketing targets through campaign marketing •The Australian Ballet brand marketing•Maintenance and creation of strategy documents and timelines •Content strategy •(CRM) Email list creation and database management •Assisting on on mainstage campaign implementation and asset creation •Wordfly eDM creations and campaign tagging •Briefing in company and campaign assets as well as video content to Design/ Recording and Broadcast team •CMS website building and editing on The Australian Ballet website •Regional Tour venue Marketing strategy •Stakeholder Marketing support Philanthropy and Corporate Partner department •Briefing and management media activity •Budget management Show less

Marketing Coordinator

• Mar 2022 - Jul 2022

Marketing Coordinator- Womenswear, Footwear and Accessories Contract

• Dec 2021 - Feb 2022

•Updating and coordination of the women’s Marketing calendar •Weekly Marketing update to buying team •Responsible for brand asset management and assigning to activity •Briefing eDM and digital activity •Assisting in sourcing, tracking, and organising of womenswear, footwear and accessory samples for upcoming shoots •Ensuring category activity across David Jones owned channels (eDM and socials) •Updating and assistance in creation of the upcoming eDM calendar •Copywriting •Sourcing and collation of buyer and brand feedback for upcoming campaign photoshoots •Budget and invoice management •Collation of buyer content decks •Ensuring campaign roll up documents are completed before shoot •Admation department management Show less

Communications Executive

• Sep 2020 - Dec 2020

Communications Coordinator

• Apr 2019 - Sep 2020

•Account management •Booking, monitoring, and reporting on all client Media request campaigns. •Booking Outside Broadcast events and local area marketing activity. •Management and booking of Mobile and Programmatic activity. •Management of all Catalogue, Radio and TV bookings and buys. •Strong relationships with Media; Press, Out of Home, Internet, Radio and TV.•Tracking all positioning and placement of media against bookings to ensure delivery.•Post campaign reporting and campaign outcome analysis.•Documenting and holding weekly WIP’s. •Organisation of specs, material instructions, deadlines and material advice based on chosen media.•Management of all Client finance, inclusive of entering into Spectra, matching against planned activity and daily holdings checks. •Creation and Management of Media Schedules including all paid and contra activity. •Usage of AQX, Roy Morgan, Nielsen, ETAM, ERAM, Asteroid, Spectra and Holdings tools. •Compiling Brief Response presentations inclusive of all audience data and best fit media based on attitudes, habits, and most used channels. Show less

Public Relations Intern

• Aug 2015 - Sep 2015

• Media kit packaging • Event organizing • Creating contact lists • Social media circulation • Organizing pdf packages to send clients that calculate circulation and engagement • Social media research for potential seeding (brand reach out) • Producing documents that detail how successful the brand is for companies through extensive research • Clipping and reporting • Press Releases • Media kit packaging • Event organizing • Creating contact lists • Social media circulation • Organizing pdf packages to send clients that calculate circulation and engagement • Social media research for potential seeding (brand reach out) • Producing documents that detail how successful the brand is for companies through extensive research • Clipping and reporting • Press Releases