Experience

Top Notch Distributors, Inc.

• United States
• Wholesale
• 1 - 100 Employee

• Director of Marketing

  • Jun 2019 - Present

  Brought standardized marketing and centralized corporate communications practices to Top Notch to drive the effectiveness of and return on corporate promotional activities. Increased new-customer awareness of Top Notch’s service offerings, and established cooperating marketing opportunities with Top Notch’s product manufacturing partners. • Coordinated the market launches for five new product lines, working with sales leads, business data analysts, the finance team, territory managers and third party creative and production vendors to develop multi-platform sales assets, promotional collateral and targeted customer contact initiatives. • Spearheaded Top Notch Corporate Brand Refresh (new branding to be released January, 2021) including initial research into customer brand impressions, strength/weakness analyses, third-party branding design initiatives and asset evaluation and preparation. • Enhanced new customer engagement and retention by developing enhanced customer segmentation strategies and utilizing these new categories to establish targeted marketing and communication tactics to deliver compelling sales messaging and promotional opportunities to each group. Show less



R.E. Miller Consulting

• Northeastern Pennsylvania

• Principal -- Independent Marketing & Analytics Consultant

  • May 2018 - Jun 2019

  Contracted by small to mid-sized businesses to work with inter-departmental staff (finance, production, marketing, etc.) and third party vendors to identify, recommend and deploy new strategic sales, marketing and cost-saving tactics. • Expand market potential by analyzing audience trend and sales pacing data and translating the numeric information into “sell-stories” for clients’ sales and management teams. • Increase promotional efficiency by developing multi-platform tools and analytical resources to identify and track consumer behavior and sales history for clients’ product portfolios. Show less



Times-Shamrock Communications Inc.

• Scranton, Pennsylvania Area

• Director, Strategic Marketing & Business Analytics

  • Feb 2015 - Jan 2018

  Recruited to revitalize sales and improve customer satisfaction levels by developing a unified brand identity and corporate marketing strategy for the company that focused on cross-product sales opportunities and new digital product offerings. • Launched multiple new products, both physical and virtual, to offset revenue losses from declining legacy products. • Increased cross-product new business sales by $500,000 creating the “Times-Shamrock Works for Me” integrated marketing campaign. • Launched redesigns of the company’s four core websites which delivered a 50% increase in digital product revenues. Show less



Rodale Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Senior Director -- Market Planning & Analytics

  • Apr 2013 - Feb 2015

  Promoted to an expanded role (4 direct reports) with responsibility for generating strategic sales plans and tactical marketing recommendations while exceeding unit sales and financial forecasts.• Implemented innovative market channel segmentation strategies that lifted projected sales and expense forecasting accuracy factors to 98%.• Gained market share and boosted Rodale consumer products to the heads of their respective competitive sets by presenting a “Consumer Marketing Story” (a narrative/training presentation depicting each product line’s market structure, growth plans, audience demographics and competitive strengths) to national advertising representatives and buyers at annual corporate meetings, industry conferences and individual client calls.• Reduced annual marketing expenses by $100,000 through renegotiated vendor contracts. Show less

• Director -- Consumer Marketing Analytics

  • Mar 2010 - Apr 2013

  Promoted to lead the newly created Consumer Marketing Analytics Group (3 direct reports) charged with establishing promotional budgets and production quantities to maximize ROI for Rodale’s core consumer product lines. • Achieved Variable Contribution Margin of more than $30 Million by driving new sales revenue streams including targeted mailings, expanded on-line efforts and enhanced gifting promotions. • Reduced inventory and delivery costs by 10% by building predictive sales models to manage product orders and by working with third party fulfillment vendors to deploy more efficient delivery methodologies.• Informed upper management and enabled educated decision making by developing and evaluating “what-if” business scenarios and ROI analyses for new marketing tactics, product launches and brand-expansion projects. Show less

• Consumer Marketing Manager

  • Mar 2004 - Mar 2010

  Promoted to a management role, leading the Consumer Marketing Team (3 direct reports) to refine product branding efforts and increase the promotional efficiency of Rodale’s seven primary consumer product lines.• Exceeded product profitability goals by teaming with the Database Modeling, List Acquisition, Public Relations and Corporate Creative Teams to develop and execute successful Age/Gender/Purchase History segmentation promotion strategies.• Launched innovative multi-point consumer retention programs that increased repeat customer sales by more than 10% and generated an incremental $250,000 in annual revenue. Show less

• Assoc. Consumer Marketing Manager - Rodale Magazines

  • Apr 1999 - Mar 2004

  Joined the Rodale Consumer Marketing Team to increase brand awareness of the company’s Sports Group products and to expand the reach of co-promotional opportunities for endemic advertising partners.• Increased promotional asset resources by 75% by producing more than 500 new co-branded promotional programs (direct mail, inserts, contests, newsletters, point-of-purchase displays, etc.).• Tripled the presence of Sports Group brands at special interest events, consumer shows and trade events, which generated more than 5,000 direct-to-consumer sales. Show less