Experience

御家汇股份有限公司

• China
• Personal Care Product Manufacturing
• 1 - 100 Employee

• 内容策划

  • Apr 2020 - Present



L'ORÉAL Guangzhou office

• Consumer and Digital Hub Internship

  • Sep 2019 - Dec 2019

  - Collected first-hand industry consumer data and the latest cosmetics information, made hair care, mass skincare and mask weekly and monthly metier reports. Show the latest industry trends by hot search words, category efficacy information etc. Kept abreast of the latest industry data and consumer preference for group, improve the sensitivity of sales information;- Investigated campaign of competitive brands, made competitive product analysis reports of shampoo metier such as Schwarzkopf, Vidal Sassoon. Analyzed their marketing strategy of Double 11 from KOL live broadcast, celebrity endorser, promotion offer etc. to provide suggestions for sales teams ;- Investigated the beauty industry trend, participated in making L’ORÉAL group hair care metier market report to help other departments to get industry insights. Communicate with the R & I Department of the group to provide consumer related information to support the next product R & I.



China Minsheng Drawin Technology Group

• China
• Construction
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2018 - Sep 2018

  Summer Intership - Optimized WeChat official account function zone, made it user - friendly for customers to increase the browse volume;- Communicated with different departments to quickly grasp the characteristics of products, tap the core competitiveness of the products and analyze the profit points. Wrote cost analysis, technical explanation articles to solve user pain points;- Created more than 10 articles published in the WeChat official account to stimulate the reader's interest and increase purchase intention; provided a comprehensive understanding of products, including new product launch, project introduction etc, increased the page views by 10 times than before, grew subscribers by 7% one month.



China Telecom Corporation Limited

• Assistant of Sales Department

  • May 2017 - Jun 2017

  Summer Intership- Visited more than 100 households to collect product feedback and maintained customer relationship, provided internet check service for all households to achieve competitor customer conversion;- Set up the phone package usage database of about 1000 households in 5 communities, know sales situation of competitive brands to built comprehensive understanding and developed strategies about market share and competitors;- Carried out community publicity activities, communicate product information with prospective customers and compare competitive products to improve customer signing rate.Skills gained: Sales skills, Influencing and negotiation skills, Customer-facing skills, Customer service skills



Jianhui Philanthropic Foundation

• Assistant of Project Department

  • Jun 2016 - Aug 2016

  Summer Internship- Collected and organized more than 400 recipients information database according to geographical division, accumulated information for the foundation's preliminary visit work;- Lead a group to arrange different type recipients visiting, designed the visiting process and interview framework. Communicate with recipients in-depth, brought them help from foundation and expressed respect, explored the key points that can be used for propaganda and fund-raising;- Cooperated with team members to make internal positioning research and development by using some theory like product canvas.Skills gained: Communication and interpersonal skills, Report-writing skills, Interview skills, Teamwork skills, Analytical and problem-solving skill, Presentation skills, Office software skills, Writing skills, An eye for detail