Experience

Golden Pencil Manila

• Digital Marketing Head

  • Jun 2020 - Present

  - digital lead consultant for all the digital requirements of GP Manila for all campaigns of clients - responsible in creating digital marketing solutions backed up by creativity, technology and data - Projects: Metrobank and Paolo Bediones - digital lead consultant for all the digital requirements of GP Manila for all campaigns of clients - responsible in creating digital marketing solutions backed up by creativity, technology and data - Projects: Metrobank and Paolo Bediones



El Chapo's

• United States
• Restaurants

• Head Of Marketing

  • Feb 2017 - Present

  Responsible for the overall marketing plan of the company - from branding to conceptualization and implementation with the goal of increasing awareness for the brand and products to produce revenue. Responsible for the overall marketing plan of the company - from branding to conceptualization and implementation with the goal of increasing awareness for the brand and products to produce revenue.



SHIFT Interactive Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jul 2017 - Jan 2020

  -Overall responsible in delivering the client's digital campaign from conceptualization down to implementation of the strategy- To have a thorough understanding of clients` business, current performance, marketplace and client’s business objectives to effectively recommend necessary strategies-In charge of the day-to-day management of the workflow of the team to ensure client expectations are matched and exceeded-Direction and overview of the teams work to ensure both the standard and relevance of the initial presentation work as well as the final delivered job meets and exceeds client expectations. -Revenue and profit targets, including supervision of client billings -Proactive monitoring of trends within existing and potential clients to enable further business development and acting on these as appropriate. -To identify and maximize business opportunities with key clients and produce growth plans for each client and ensuring strategic development meetings take place ensuring of commending proactive proposals to present to clients. - Maximizing client loyalty by building effective working relationships with clients through networking and socializing to ensure effective communication between the client and agency. - Signing off work at key stages throughout the project and constantly evaluating results of campaigns. - Ensuring all areas of the account has been exploited through cross selling other agency services where possible. - New business development by proactively targeting of and presentation to new digital and CRM clients with the purpose of winning their business. - Accounts handled: Rebisco brands, World Health Organization, Samsonite brands, Bacardi Philippines, Bacardi Thailand Breezer, Philips, PLDT, Vida, Rapide, PhilAm and Vida Manila Show less

• Senior Account Manager

  • Jun 2015 - Jun 2017

  - Manage multiple accounts; develop positive working relationships with all clients to drive client retention, renewals, upsells and client satisfaction. - Work closely with account managers and internal team on day-to-day operational processes thus setting up key performance indicators and exceeding these goals throughout the campaign. - Accounts handled: Rebisco brands, World Health Organization, Samsonite brands, Bacardi PH, Breezer, Philips

• Account Manager

  • Jul 2013 - Jun 2015

  - responsible for liaising with agency staff and clients to provide Digital Marketing and CRM services to agency clients- the role would include website management from conceptualization to implementation and maintenance - managing and coordinating between agency team and client to ensure timely delivery of client requirements - responsible for briefing creative and technical teams on campaigns and projects - the role touches data analytics through (QA) and coordinating site performance analytics; responsible for site analysis/reporting web statistics- a community manager role also by handling different social media platforms of brands such as BACARDI, Beautybookph (Watsons-Unilever), American Tourister, Collezione, Samsonite Red, Clinique and World Health Organization - responsible for crafting monthly social media content calendars for brands - Facebook advertising buying and data analysis- Influencer Management Show less



Rising Tide

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Product Manager

  • Dec 2013 - Jun 2014

  - was in charge of boosting Globe mobile content sales by creating mobile centric campaigns from legacy phone to the advanced phones. - in charge of creating promotional mobile campaigns to boost the sales of mobile content and services - I handled projects that supplement our main services through mobile sites, websites and android apps - Projects: Beyonce Fly Away Promo for 2368 and Snow Much Fun Promo for 2368 (worked with DTI requirements for these projects) - was in charge of boosting Globe mobile content sales by creating mobile centric campaigns from legacy phone to the advanced phones. - in charge of creating promotional mobile campaigns to boost the sales of mobile content and services - I handled projects that supplement our main services through mobile sites, websites and android apps - Projects: Beyonce Fly Away Promo for 2368 and Snow Much Fun Promo for 2368 (worked with DTI requirements for these projects)