Experience

RAJA

• Retail Office Equipment
• 700 & Above Employee

• Senior Online Marketing Specialist, Webmarketer

  • Sep 2021 - Present

  www.rajapack.hu www.rajapack.hu



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Digital Marketing Specialist

  • May 2020 - Jul 2021

  • Launch MyMeki digital loyalty program on Hungarian market (strategic planning, operational tasks, creative design, project management) • Manage all digital marketing channels: mcdonalds.hu website, mobile application, social channels, newsletter • Manage online advertising strategies (digital paid media and own media) • Create conceptions for digital booster campaigns in app, for example: Advent campaign, Back to school campaign, coordinate the whole process end-to-end • Handle digital coupons process • Handle digital marketing tenders, prepare the tender documentation and coordinate the whole process end-to-end • Responsible for the development and execution of data-driven, highly effective and creatively excellent integrated digital brands campaigns that contribute to the growth of the brand on the Hungarian market. • Campaign and agency management • Project management on adaptations and local digital projects from the creative development to production: - for example: new channels development in restaurants (digital menuboard, kiosk) - new features in mobile app • Maintain documentation of all costs and invoices on digital projects • Coordinate and do planning of social media activities, posts with content for Facebook and Instagram channels • Close cooperation with other departments (IT, PR & communication, Operations) • Close cooperation with Global (parent company)



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• French Studies (communication & culture) - Sabbatical year

  • Apr 2019 - Oct 2019



MALL.HU

• Hungary
• Retail
• 1 - 100 Employee

• Online Marketing Specialist

  • May 2017 - Mar 2019

  Campaign management: • Develop a strategy for effective management of online promotions & campaigns between local HU marketing team and international CZ sales team • Active participation in launching online marketing promotions & campaigns • Coordinate the production of online materials, daily contact with graphic designers • Manage Campaign Plannings • Daily contact with HQ E-mail marketing: • Develop a newsletter strategy for MALL.HU • Manage all newsletter operational processes • Content management of regular newsletters (nearly 560 newsletters during 22 months). • Setup emails and newsletters (triggers and regulars) - using templates and HTML codes • Test functionality across devices with focus on QA of links, images, and functionality • Use CRM data to target and generate segmented distribution lists, A/B testing • Analyze results and testing plans to continuously improve email performance • Weekly reporting to Marketing Director



Tchibo Budapest Kft.

• Hungary
• Retail
• 1 - 100 Employee

• E-Commerce Assistant

  • Feb 2014 - May 2017

  Tchibo.hu webshop•Active participation in planning and launching online marketing campaigns• Updating and maintaining the content of Tchibo.hu webshop: implementing the online product structure, banners, ads and copywriting• Analyze webshop data (SMS Hunter, Webtrekk, Google Analytics)• Creating, testing and dealing with marketing codes• Solid experience in coordination of online materials• Support offline campaigns and events, with POS materials (leaflet, poster)• Active participation in launching X-channel communication• Cooperation with agencies, designers, suppliers & Tchibo’s CE teams• Close cooperation with other departments

• Internship

  • Jul 2013 - Jan 2014

  Supporting the functions of Marketing and Product Planning



Team Academy Budapest

• Hungary
• Higher Education
• 1 - 100 Employee

• Student Trainee

  • Sep 2012 - Jan 2014

  Cooperation with Hungarian start-up companies as a student of Team Business specialization 2012 of Budapest Business School. - in 2012, ‘Kutyabarát’ Hungarian company, profile: the first Hungarian site to promote and popularize the local dog-friendly restaurants, cafés, hotels and any other places. Kutyabarat.hu became the largest dog-friendly database site in HU. Cooperation with Hungarian start-up companies as a student of Team Business specialization 2012 of Budapest Business School. - in 2012, ‘Kutyabarát’ Hungarian company, profile: the first Hungarian site to promote and popularize the local dog-friendly restaurants, cafés, hotels and any other places. Kutyabarat.hu became the largest dog-friendly database site in HU.