Senior Paid Search Manager

• Oct 2022 - Present

Digital Marketing Specialist

• Oct 2019 - Oct 2022

Digital Marketing Manager/Growth Analyst

• Aug 2018 - Oct 2019

• Monitoring and evaluating web analytics dashboards and reports, alsorecommend improvements in the product for driving growth and betterengagement• Analysing all analytics tools data and create marketing campaigns to drivegrowth in terms of user acquisition and retention• Performing A/B experiments with all marketing channels – email campaigns,social media posts, etc.• Creating regular reports to keep track of growth experiments and channelperformance• Various channels for organic growth, bringing in innovative ideas anddiscovering new opportunities for increasing traffic as well as retention• Managing activities for on-page SEO optimisation

Social Media & Customer Service

• Jun 2017 - Jul 2018

• Marketing Manager Responsibilities• Customer service and complaints management• Recruitment of customer service reps• Assisting with customer service team management• Training and onboarding (incl. setting up accounts and computers for new employees)• Writing quick responses for the customer service team• Updating and creating training manuals• Curation of new processes and implementation thereof (Reprint form, complaints• Briefing Dev team and curating all automatic responses for the website and ordering process• Updating product descriptions on the website

Junior Publicist

• Sep 2016 - Nov 2016