Reinhold Franke

Executive Vice President at Aperia International
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Contact Information
Location
Hallandale Beach, Florida, United States, US
Languages
  • German -
  • English -
  • Dutch -
  • Spanish -
  • Italian -

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Executive Vice President
      • Jan 2021 - Present

      Practice Leader for Business Excellence. Successful, hands on Senior Executive experienced in Turnaround Management, Post Merger Integration and Business Growth. Available for Interim Management assignments as well as Board and Advisory positions. Aperia International Inc. is a specialty consultancy with focus on the Packaging, Plastic Films, Hygiene Components and related Converting Industries. We also advise Private Equity Investors as well as Strategic Investors on M&A activities in the Packaging, Plastic Film Manufacturing and related industries, including Recycling, on a global scale. In addition we guide European SMC's through the process of starting up a business in North America. Let's discuss, what can we do for you ! Show less

    • United States
    • Food and Beverage Services
    • EVP & Member of the Executive Management Board
      • Sep 2017 - Dec 2020

      Responsible for the divisions Packaging and Agricultural Films & Nets with 8 plants in Europe, North America and Asia : > 1500 FTE and > $ 450 M sales as well as Group Marketing, R&D and Sustainability. Implemented investment programs to modernize plants for growth in capacity and profitability. Amended product portfolio by focusing on use of recycled resin and development of recyclable products. Led turnaround process in underperforming site. Launched e-commerce business channel. Fostered a culture of trust and open communication throughout the entire organization. Show less

    • United States
    • Plastics Manufacturing
    • COO
      • Aug 2015 - Aug 2017

      Developed and executed a Business Plan to enter the US market for the Germany based PE-film and Packaging Company. Founded the legal entity in the USA, hired a sales and logistics team, organized the import of products from the European manufacturing sites and set up warehousing and distribution in North America. Searched and selected M&A targets. Managed Due Diligence Process. Developed and executed a Business Plan to enter the US market for the Germany based PE-film and Packaging Company. Founded the legal entity in the USA, hired a sales and logistics team, organized the import of products from the European manufacturing sites and set up warehousing and distribution in North America. Searched and selected M&A targets. Managed Due Diligence Process.

    • COO
      • Jan 2012 - Jul 2015

      Led an operation of > $ 150 M with up to 435 FTE in 2 plants in the US. Drove EBITDA over all to > 14 %. Introduced the First Time Right concept and Continuous Improvement in all areas of the company. Implemented Flexible Workforce and Pay for Skills. Managed the start up of the 2nd plant specialized on bag and pouch making. Reduced headcount while growing volume by focusing on Lean Management, Continuous Improvement and Operational Excellence in all areas of the company. Led an operation of > $ 150 M with up to 435 FTE in 2 plants in the US. Drove EBITDA over all to > 14 %. Introduced the First Time Right concept and Continuous Improvement in all areas of the company. Implemented Flexible Workforce and Pay for Skills. Managed the start up of the 2nd plant specialized on bag and pouch making. Reduced headcount while growing volume by focusing on Lean Management, Continuous Improvement and Operational Excellence in all areas of the company.

    • VP of Marketing, Sales and R&D
      • Jun 2008 - Dec 2011

      Managed teams of up to 14 Sales, Marketing and R&D professionals. Secured new business and investments by negotiating multi year contracts and line charge agreements with multinational FMCG's. Developed and executed pricing strategies that secured the long term profitability at high double digit levels. Despite the years of economic downturn managed to grow the business from 2008 - 2012 by more than 19 %. In 2013 at the end of the global crises achieved the highest sales numbers in the history of the company. Show less

    • Sales Director
      • Jan 2004 - May 2008

      Turnaround task in underperforming site. Transitioned product portfolio from commodity packaging to high added value barrier structures, leading company into new market segments. Expanded business with specialty films by focusing on automotive and aircraft supply industries. Turnaround task in underperforming site. Transitioned product portfolio from commodity packaging to high added value barrier structures, leading company into new market segments. Expanded business with specialty films by focusing on automotive and aircraft supply industries.

    • Global Marketing & Sales Director
      • Jan 1999 - Dec 2003

      Implemented global Marketing and Sales Strategy including set up of an International Key Account Management Organization and expansion of a Branch Management System. Searched M&A targets and managed Due Diligence processes. Provided Marketing and PR support at IPO, including preparation and execution of Roadshows. Implemented global Marketing and Sales Strategy including set up of an International Key Account Management Organization and expansion of a Branch Management System. Searched M&A targets and managed Due Diligence processes. Provided Marketing and PR support at IPO, including preparation and execution of Roadshows.

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Branch Manager Food & Label
      • Jan 1996 - Dec 1998

      Developed the new market segment of PE Wraparound Labels for returnable PET bottles. Worked closely with machine manufacturers, adhesive suppliers, domestic and international bottlers to successfully launch the product. Deployed an aggressive Marketing and Sales Strategy. Developed the new market segment of PE Wraparound Labels for returnable PET bottles. Worked closely with machine manufacturers, adhesive suppliers, domestic and international bottlers to successfully launch the product. Deployed an aggressive Marketing and Sales Strategy.

    • Marketing & Sales Director
      • Jan 1995 - Dec 1995

      Managed 7 FTE's in Sales and CS. Increased sales of High Barrier Packaging for Food, Beverages and Bodycare by 10 % within 1 year. Coordinated supply of laminates and roto-printed packaging from Italian partners with domestic production. Introduced 1st square SUP (Quattro Pack) in the European market. Managed 7 FTE's in Sales and CS. Increased sales of High Barrier Packaging for Food, Beverages and Bodycare by 10 % within 1 year. Coordinated supply of laminates and roto-printed packaging from Italian partners with domestic production. Introduced 1st square SUP (Quattro Pack) in the European market.

    • Sales Director
      • Oct 1989 - Dec 1994

      Managed up to 9 FTE in Sales & CS and expanded business of Pharmaceutical, Confectionery, Dairy and Dry Food Packaging in Europe and Middle East.

    • Marketing & Sales Manager
      • Sep 1985 - Sep 1989

      Responsible for Confectionery and Pharmaceutical Packaging accounts in Europe. Spent 1 year in the UK selling Confectionery Packaging and Tamper Evident Shrink Sleeves.

Education

  • College, Mainz / Germany
    Bachelor of Business Administration (B.B.A.), Economics, main subjects : Marketing, Human Resources
    1981 - 1985
  • Apprentice Program with Pharmaceutical Group Boehringer Ingelheim
    Industriekaufmann / industrial business management assistant, Training on the job + business school
    1979 - 1981
  • Highschool, Bonn / Germany
    Abitur
    1970 - 1979

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