Reina Figuracion

User Experience Designer / Front-end Developer at Hipnode
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Contact Information
us****@****om
(386) 825-5501
Location
Region VII - Central Visayas, Philippines, PH
Languages
  • English Professional working proficiency

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Bio

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Experience

    • Portugal
    • Marketing Services
    • 1 - 100 Employee
    • User Experience Designer / Front-end Developer
      • Apr 2019 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • UI/UX Designer
      • Oct 2017 - Apr 2019

      - Designing high converting landing pages for lead generation in various FinTech industries- Generating journey maps for various lead funnels- Creating visuals and graphics across our websites, social media, branding assets, and web marketing campaigns- Continually learning on “what works” and improve methods through iterative testing of creative designs- Collaborating closely with team members, including other designers, developers and project managers in implementing innovative solutions for product direction, visuals and experience- Creating styles guides and preparing files for asset delivery for developers.

    • Philippines
    • Financial Services
    • 1 - 100 Employee
    • UI/UX Designer & Sr. Front-end Developer
      • Oct 2013 - Sep 2017

      - Product development - ideation, customer research, functionality & marketing strategies- Translating ideas into products: wireframing, conception, specs, prototyping.- Led team of front-end developers in production of landing pages using JAMstack web development- Develop a lean and user-orientated design process with an emphasis on research and early validation. Iteratively redesigning all core product journeys.- Created designs for websites, brands, email campaigns and print advertising- Guided and participated in UX process through user scenarios, wireframes, user testing, A/B testing- Directed site structure and functionality- Worked closely with stake-holders in creating sites and digital products that fits the business and user needs- Collaborate with back-end development to guide functionality and UX. Agile Web Development. - Act as a resident expert on current and future web design and digital media trends, suggesting new ways to implement new technologies that push the business forward.- Ensure high standards and quality assurance across all work produced so that it is cohesive, consistent, and brand-right- Conceptualizing smart ideas that bring simplicity and user-friendliness to complex design challenges.- Monitor and improve conversion rate through AARRR metrics

    • Philippines
    • Information Technology & Services
    • 1 - 100 Employee
    • Web Designer / Front-end Developer
      • Oct 2011 - Oct 2013

      - Creating wireframes, high-fidelity mock-ups, usage scenarios, specifications, navigation maps, and other UI design components- Collaborating with sales and marketing to create banner ads, microsites and other sales collateral- Assist in user research and requirements gathering- Revising web designs based on UX research and feedback- Slice PSD to HTML- Learned agile development & scrum workflow

Education

  • Cebu Institute of Technology
    Bachelor of Information Technology
    2008 - 2011
  • Cebu Eastern College
    1996 - 2008

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