Reid Hansen

Head of Revenue Operations at eLocal
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Location
Wichita, US
Languages
  • English -

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Dimitri Miranghi

Reid is an incredible client and extremely talented expert when it comes to sales strategy and revenue operations. His expertise and knowledge into the sales & marketing processes as well as sales enablement tools (e.g. Salesforce) makes him an invaluable player at any organization. The entire Aorta Systems team truly enjoyed working with Reid. Any team would be lucky to have him and I look forward to working with Reid in the years to come

Brett Howard

I've been in the sales game for a long time but before working with Reid I had never had the opportunity to work with an SDR team. Reid was instrumental in building out a high functioning SDR team that was able to help drive leads to the top of the sales funnel. Before the SDR team was in place the speed to lead was quite high and unacceptable. Reid has helped the sales team drive revenue growth by continually improving upon processes and procedures within the sales org. This has resulted in an increase in top line revenue for the company.

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Head of Revenue Operations
      • May 2023 - Present
    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Vice President of Revenue Operations
      • Dec 2018 - Apr 2023

      I was responsible for the Revenue Operations department which included the classic functions of Sales Operations, Marketing Operations, and Business Development. I created and developed the Revenue Analytics, Partnership Engagement, and Sales Development teams to better fulfill the needs of Marchex customers and service the broader organization with a frictionless Revenue Operations Department. • Managed and optimized the revenue cycle by driving complex, cross organizational projects for… Show more I was responsible for the Revenue Operations department which included the classic functions of Sales Operations, Marketing Operations, and Business Development. I created and developed the Revenue Analytics, Partnership Engagement, and Sales Development teams to better fulfill the needs of Marchex customers and service the broader organization with a frictionless Revenue Operations Department. • Managed and optimized the revenue cycle by driving complex, cross organizational projects for GTM development. This included tracking and managing leads, qualifying and closing deals, collecting payments, and financial forecasting for the C-Suite & Board of Directors. • Created the Revenue Analytics team which designs, develops, audits, and validates statistical revenue models explaining past client behavior to predict future client outcomes resulting in 37% reduction in customer acquisition cost and 1,081% improved customer onboarding time. • Boosted revenue for 1,600+ Enterprise through SMB clients 12% despite projected -7% revenue impact of Covid-19 by establishing Partnership Engagement Team and mapping new product features as problem-solutions to client business goals through mass account management. • Constructed the Sales Development Team to reduce meaningful prospect response time from 3.5 hours down to 90 seconds improving client acquisition by 586% at first touch and 135% at bottom of funnel conversions. Annually the SDR team drove $30 million in outbound sales across 5,000 opportunities. • Drove alignment between the revenue-generating teams across the organization, including Sales, Marketing, and Customer Success. This included setting shared goals, developing and implementing a go-to-market strategy, and providing resources and support to the teams. Show less I was responsible for the Revenue Operations department which included the classic functions of Sales Operations, Marketing Operations, and Business Development. I created and developed the Revenue Analytics, Partnership Engagement, and Sales Development teams to better fulfill the needs of Marchex customers and service the broader organization with a frictionless Revenue Operations Department. • Managed and optimized the revenue cycle by driving complex, cross organizational projects for… Show more I was responsible for the Revenue Operations department which included the classic functions of Sales Operations, Marketing Operations, and Business Development. I created and developed the Revenue Analytics, Partnership Engagement, and Sales Development teams to better fulfill the needs of Marchex customers and service the broader organization with a frictionless Revenue Operations Department. • Managed and optimized the revenue cycle by driving complex, cross organizational projects for GTM development. This included tracking and managing leads, qualifying and closing deals, collecting payments, and financial forecasting for the C-Suite & Board of Directors. • Created the Revenue Analytics team which designs, develops, audits, and validates statistical revenue models explaining past client behavior to predict future client outcomes resulting in 37% reduction in customer acquisition cost and 1,081% improved customer onboarding time. • Boosted revenue for 1,600+ Enterprise through SMB clients 12% despite projected -7% revenue impact of Covid-19 by establishing Partnership Engagement Team and mapping new product features as problem-solutions to client business goals through mass account management. • Constructed the Sales Development Team to reduce meaningful prospect response time from 3.5 hours down to 90 seconds improving client acquisition by 586% at first touch and 135% at bottom of funnel conversions. Annually the SDR team drove $30 million in outbound sales across 5,000 opportunities. • Drove alignment between the revenue-generating teams across the organization, including Sales, Marketing, and Customer Success. This included setting shared goals, developing and implementing a go-to-market strategy, and providing resources and support to the teams. Show less

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Vice President Operations
      • Nov 2016 - Nov 2018

      I provided this financial services startup with the technical acumen, strategic revenue development and operational sequencing to become one of the fastest growing B2C finance services companies in America. • Delivered revenue growth from $391k to over $6.4m in first year on team by automating demand generation marketing, operationalizing processes for the sales & customer success teams, and restructuring inventory management and logistics. • Solidified 3,753% revenue growth, driving… Show more I provided this financial services startup with the technical acumen, strategic revenue development and operational sequencing to become one of the fastest growing B2C finance services companies in America. • Delivered revenue growth from $391k to over $6.4m in first year on team by automating demand generation marketing, operationalizing processes for the sales & customer success teams, and restructuring inventory management and logistics. • Solidified 3,753% revenue growth, driving the company to #79 in the Inc 5000 list in 2016. We became the fastest growing financial services company that year. • Pushed revenue growth further in 2017 by 1,460% over the previous year to be listed as #300 on Inc. 5000 for the second year in a row. • Delivered operational excellence by ensuring that the company's operations are running smoothly and efficiently. This includes overseeing the company's day-to-day operations, identifying and implementing best practices, and measuring and analyzing results to drive revenue growth. • Created a culture of success through business acumen. I guided the company to success with a strong understanding of business principles and practices. This included understanding financial statements, budgeting, forecasting, and customer segmentation to improve marketing and sales efficacy. Show less I provided this financial services startup with the technical acumen, strategic revenue development and operational sequencing to become one of the fastest growing B2C finance services companies in America. • Delivered revenue growth from $391k to over $6.4m in first year on team by automating demand generation marketing, operationalizing processes for the sales & customer success teams, and restructuring inventory management and logistics. • Solidified 3,753% revenue growth, driving… Show more I provided this financial services startup with the technical acumen, strategic revenue development and operational sequencing to become one of the fastest growing B2C finance services companies in America. • Delivered revenue growth from $391k to over $6.4m in first year on team by automating demand generation marketing, operationalizing processes for the sales & customer success teams, and restructuring inventory management and logistics. • Solidified 3,753% revenue growth, driving the company to #79 in the Inc 5000 list in 2016. We became the fastest growing financial services company that year. • Pushed revenue growth further in 2017 by 1,460% over the previous year to be listed as #300 on Inc. 5000 for the second year in a row. • Delivered operational excellence by ensuring that the company's operations are running smoothly and efficiently. This includes overseeing the company's day-to-day operations, identifying and implementing best practices, and measuring and analyzing results to drive revenue growth. • Created a culture of success through business acumen. I guided the company to success with a strong understanding of business principles and practices. This included understanding financial statements, budgeting, forecasting, and customer segmentation to improve marketing and sales efficacy. Show less

    • Principal Game Developer & Product Manager
      • Jul 2011 - Nov 2016

      Co-Founded a video game and technology studio which developed a unique immersive gaming theater experience in which customers were delighted to physically walk through a 18’ x 24’ gaming space in which the entire room became the playspace. Expanded our market footprint by developing an additional mobile product which segmented the technology to an 8’ x 20’ mobile platform. Additionally, added 20,000 square footage to a retail location to allow for commercial VR-cade maximizing capital… Show more Co-Founded a video game and technology studio which developed a unique immersive gaming theater experience in which customers were delighted to physically walk through a 18’ x 24’ gaming space in which the entire room became the playspace. Expanded our market footprint by developing an additional mobile product which segmented the technology to an 8’ x 20’ mobile platform. Additionally, added 20,000 square footage to a retail location to allow for commercial VR-cade maximizing capital monetization per square foot. • Pioneered a technology product to dynamically stitch together images from up to 18 projectors to create a playspace visible on every wall and the floor of a 10 player gaming theater to allow customers to physically walk through the virtual game themselves. • Developed 6 award-winning titles in the Unity engine to showcase our proprietary technology. • Acted as operations leader to guide this 2 person startup from inception to $1.23 million in annual top-line revenue. Show less Co-Founded a video game and technology studio which developed a unique immersive gaming theater experience in which customers were delighted to physically walk through a 18’ x 24’ gaming space in which the entire room became the playspace. Expanded our market footprint by developing an additional mobile product which segmented the technology to an 8’ x 20’ mobile platform. Additionally, added 20,000 square footage to a retail location to allow for commercial VR-cade maximizing capital… Show more Co-Founded a video game and technology studio which developed a unique immersive gaming theater experience in which customers were delighted to physically walk through a 18’ x 24’ gaming space in which the entire room became the playspace. Expanded our market footprint by developing an additional mobile product which segmented the technology to an 8’ x 20’ mobile platform. Additionally, added 20,000 square footage to a retail location to allow for commercial VR-cade maximizing capital monetization per square foot. • Pioneered a technology product to dynamically stitch together images from up to 18 projectors to create a playspace visible on every wall and the floor of a 10 player gaming theater to allow customers to physically walk through the virtual game themselves. • Developed 6 award-winning titles in the Unity engine to showcase our proprietary technology. • Acted as operations leader to guide this 2 person startup from inception to $1.23 million in annual top-line revenue. Show less

    • Senior IT Infrastructure Project Manager
      • Aug 2011 - Feb 2014

      Led multiple strategic projects necessary to support the global information technology and infrastructure needs of America’s largest privately owned company with an annual revenue of $115 billion. • Lead a team of 8 full time employees and contractors to migrate sensitive data from more than 1600 sunsetting workstations to new infrastructure 20% ahead of schedule and 35% below budget. • Lead initiative to deploy SharePoint across all of Koch Industries allowing for clear documentation to… Show more Led multiple strategic projects necessary to support the global information technology and infrastructure needs of America’s largest privately owned company with an annual revenue of $115 billion. • Lead a team of 8 full time employees and contractors to migrate sensitive data from more than 1600 sunsetting workstations to new infrastructure 20% ahead of schedule and 35% below budget. • Lead initiative to deploy SharePoint across all of Koch Industries allowing for clear documentation to ensure legal and financial compliance. • Acted as front-line in triaging, escalating, and communicating incidents across production and pre-production systems to ensure rigorous SOC 2 type ii compliance. Show less Led multiple strategic projects necessary to support the global information technology and infrastructure needs of America’s largest privately owned company with an annual revenue of $115 billion. • Lead a team of 8 full time employees and contractors to migrate sensitive data from more than 1600 sunsetting workstations to new infrastructure 20% ahead of schedule and 35% below budget. • Lead initiative to deploy SharePoint across all of Koch Industries allowing for clear documentation to… Show more Led multiple strategic projects necessary to support the global information technology and infrastructure needs of America’s largest privately owned company with an annual revenue of $115 billion. • Lead a team of 8 full time employees and contractors to migrate sensitive data from more than 1600 sunsetting workstations to new infrastructure 20% ahead of schedule and 35% below budget. • Lead initiative to deploy SharePoint across all of Koch Industries allowing for clear documentation to ensure legal and financial compliance. • Acted as front-line in triaging, escalating, and communicating incidents across production and pre-production systems to ensure rigorous SOC 2 type ii compliance. Show less

    • United States
    • Security and Investigations
    • 700 & Above Employee
    • Senior Technology Implementation Manager
      • Jan 2008 - Jul 2011

Education

  • Fort Hays State University
    Bachelor of Science - BS, Chemistry
    2003 - 2007

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