Reid Jacobson

Field Marketing Program Manager at Credo Foods
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US

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Paul Nicholson

I have worked with Reid for a number of years, both in the same group and in supporting roles in separate organizations. At all times Reid has proven himself a valuable asset to the business. He can be creative and is always positive, while maintaining a strong focus on business tasks. He particularly excels at organizing events and campaigns for internal audiences. He is an all around great guy and a pleasure to work with.

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Credentials

  • Pragmatic Marketing
    Pragmatic Marketing
    Apr, 2017
    - Nov, 2024
  • Holistic Lifestyle Coach - Level 2
    CHEK Institute
    Jan, 2014
    - Nov, 2024

Experience

  • Credo Foods
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Field Marketing Program Manager
      • Aug 2021 - Present

      Manage Field Marketing activities for this plant-based CPG company. Manage a team of demo reps in various regions. Develop demo program strategy. Coordinate activity scheduling and logistics. Manage vendor and partner relationships. Plan for field marketing program growth. Performance reporting. Online merchandising and order fulfillment of branded products. Manage Field Marketing activities for this plant-based CPG company. Manage a team of demo reps in various regions. Develop demo program strategy. Coordinate activity scheduling and logistics. Manage vendor and partner relationships. Plan for field marketing program growth. Performance reporting. Online merchandising and order fulfillment of branded products.

  • Austin Unicycle School
    • Austin, Texas Area
    • School Owner and Instructor
      • Feb 2015 - Present

      Develops unicycle instruction curriculum. Instructs and coaches students. Coordinates class scheduling for private individuals, groups, and corporate events. Designs and implements AUS marketing activities. Formulates and executes the business growth plan. Learn to ride a unicycle! It gives a great sense of accomplishment, is excellent exercise, and is perfect for mental focus. Austin Unicycle School (www.austinunicycleschool.com) offers private and group unicycle riding instruction. From basic riding skills to more advanced skills, Austin Unicycle School has a safe and easy-to-follow methodology to get you riding quickly. Unicycle lessons are a perfect gift for yourself or for someone else. We have over 35 years of unicycle riding experience and many, many years of happy students. Show less

  • Onnit
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Promotions and Events Coordinator at Onnit Labs
      • Aug 2018 - May 2020

      Coordinate field marketing and sales events for the Onnit Events team. Represent the brand and products at marketing events, from a mobile marketing vehicle and tabletop product demos. Maintain product knowledge expertise and high level of customer service. Coordinate product and marketing assets, people, equipment readiness, and transportation logistics. Contact and coordinate new corporate partners for brand awareness events. Maintain the mobile marketing events calendar. Maintain equipment operability and registrations. Show less

  • Dell Technologies
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Product Line Manager - Physical Security Peripherals
      • Feb 2013 - Feb 2014

      Managed two product lines (security locks and privacy filters) for Dell Peripherals product team. Launched Dell Branded products and managed sales and marketing for third-party products. Managed OEM partner relationships with Kensington and 3M. Developed marketing materials, messaging, pricing, promotions, and demand generation activities (sales contests, lead-generation programs, product promos, product demos and events, marketing materials, training) for US and Canada. Managed online marketing promotions (both Dell.com and customer-specific pages), vertically-targeted messaging, and promo pricing. Communicate business performance reporting to partners and product management teams. Conceptualize, coordinate, and execute successful inside product launch events in 3 US locations, Canada, and Panama. Managed MDF and budget for all of the above activities. Synchronization of marketing activities between global teams (Europe and Asia Pacific). Show less

    • Printer Brand Manager
      • Sep 2008 - Feb 2013

      Managed sales enablement and demand generation activity for the Dell Printing and Imaging division. Focused on Large Enterprise, Public, and SMB segments. Conceptualized, coordinated, and executed successful inside product launch events in 3 US locations, with assistance and materials to Canada, Latin America, EMEA, and APJ teams. Developed and coordinated production and delivery of materials for these events. Coordinated and staffed internal and outside tradeshows. Developed and executed demand generation activities (sales contests, lead-generation programs, product promos, product demos, training) for inside and outside sales teams. Managed contest reporting and communication to sales staff for these demand generation activities. Managed communication from printer marketing team to Dell sales teams. Created and managed production for both internal and customer-facing marketing materials. Managed marketing funds and budget for all of the above activities. Synchronization of marketing activities between global teams. Show less

  • Jupiter Research
    • Market Research
    • 1 - 100 Employee
    • Marketing and Distributor Relations Coordinator
      • 2005 - 2008

      Managed communication with distributors and customers for this e-commerce subscription music library. Direct sales, licensing negotiation, technical support, email marketing campaigns, and online advertising campaigns. Copywriting and implementation of search engine optimization updates, ecommerce website redesigns, integration of music library acquisitions. Monthly revenue increase more than 5034% and web traffic increase more than 1863%. Coordinate developers, designers, and other production staff to execute marketing programs and technology projects. Analysis of sales and marketing data, and search engine performance data. Development of general business strategy (including pricing strategy) and operational strategy for Jupitermedia’s five music properties. Show less

  • Crawford Communications
    • United States
    • Media Production
    • 1 - 100 Employee
    • Operations Coordinator
      • 2005 - 2005

      Direct customer contact and technical resource scheduling in this video post-production company. High-definition and standard-definition video post, audio post (5.1, stereo, etc.), and duplication. Coordinated 12 video edit suites, 10 audio rooms, and 29+ operators for those resources. Direct customer contact and technical resource scheduling in this video post-production company. High-definition and standard-definition video post, audio post (5.1, stereo, etc.), and duplication. Coordinated 12 video edit suites, 10 audio rooms, and 29+ operators for those resources.

  • AT&T
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Sales Team Manager (contractor - Spherion Corp.)
      • 2001 - 2004

      Managed 10 sellers in 2 sales teams (selling broadband and telephone services). Developed compensation plans and tracking systems for sales teams. Grew team revenue to 134% attainment of monthly quota. $7 million annualized sales revenue. $16.5 million customer base. Developed sales incentive campaigns for sales staff. Managed campaign implementation and campaign performance reporting. Implemented sales training programs. SUMMER INTERN (2001) – Marketing And Sales Incentive Management AWARD: Received Telesales Center Leadership Award. Show less

  • Crawford Communications
    • United States
    • Media Production
    • 1 - 100 Employee
    • Shift Supervisor and Assistant Editor
      • 1996 - 2000

      SHIFT SUPERVISOR * Supervised the scheduling and operations of the 12-person staff (engineers, technicians, and editors). ASSISTANT EDITOR (full-time and freelance) * Managed video equipment, graphics equipment, and billing paperwork during supervised edit sessions. SHIFT SUPERVISOR * Supervised the scheduling and operations of the 12-person staff (engineers, technicians, and editors). ASSISTANT EDITOR (full-time and freelance) * Managed video equipment, graphics equipment, and billing paperwork during supervised edit sessions.

  • IBM
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • RS/6000 Sales Agent (with IBM Direct)
      • 1995 - 1995

      Sold RS/6000 hardware and related software for this inside/direct sales division of IBM. Pre-sales technical support for UNIX users. Sold RS/6000 hardware and related software for this inside/direct sales division of IBM. Pre-sales technical support for UNIX users.

Education

  • Georgia State University
    MBA, Marketing
    2000 - 2002
  • Sam Houston State University
    BS, Photography and Film
    1989 - 1992
  • The University of Texas at Austin
    1986 - 1989

Community

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