Experience

Kirobo Flow

• Israel
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Jan 2022 - Present

  • Managed campaigns with influencers that resulted in the registration of 400 users to a waiting list to use the product.• Led the company's marketing strategies and processes, including developing go-to-market plans, managing the marketing budget, monitoring and analyzing marketing results, and managing a team of 5 employees.• Built the company's story and brand, including a pivot process and a rebrand.• Established the product's trader community, which includes 2,500 followers on Discord.• Managed content programs, including the creation of hundreds of materials, some of which have reached millions of views.• Established the company's social media pages and reached 40,000 followers on all platforms.• Established and managed a blog with SEO work, resulting in a 130% increase in user stay on the site. --• Recruited the first 150 users for the company's beta product.• Managed funded campaigns with a budget of tens of thousands of dollars (Twitter, LinkedIn, Google), resulting in a 50% increase in website traffic.• Managed campaigns with influencers that resulted in the registration of 400 users to a waiting list to use the product. Show less

• Creative Director

  • Mar 2021 - Jan 2022

  • Manage three commercials with high budgets, including writing and directing the commercial - resulting in videos that reach hundreds of thousands of views. • Set up management and content creation for a TikTok page with 5000 followers and an Instagram page with 7500 followers. • Oversee the creation (writing, directing, and producing) of hundreds of content pieces, including tutorials, interviews, explanatory videos, and brand-related content, while effectively managing a creative team



Freelance

• Stand-up comedy writer

  • Jan 2018 - Present

  Lead writer for many stand-up comedians, performers and entertainers in works from primetime TV shows, commercials and live onstage shows. Partial client list: • Lior Suchard The Mentalist | International TV appearances, commercials and TV shows. • Ori Hizkiah in Moadon Layla by Keshst Media Group • Dudu Erez in Hahamim Balayla show in Israeli Broadcasting Corporation • Screenwriter of Nimbu and Mirchi, a leading kids' TV show in India (Millions of views) Lead writer for many stand-up comedians, performers and entertainers in works from primetime TV shows, commercials and live onstage shows. Partial client list: • Lior Suchard The Mentalist | International TV appearances, commercials and TV shows. • Ori Hizkiah in Moadon Layla by Keshst Media Group • Dudu Erez in Hahamim Balayla show in Israeli Broadcasting Corporation • Screenwriter of Nimbu and Mirchi, a leading kids' TV show in India (Millions of views)



Pikud Haoref

• Homefront Command - Media and Creative Lead

  • 2020 - 2021

  In charge of creative strategy and part of branding teams for various sectors of the ‘Ramzor’ project fighting COVID-19 spread in Israel. Produced many informative commercial materials in different languages. In charge of creative strategy and part of branding teams for various sectors of the ‘Ramzor’ project fighting COVID-19 spread in Israel. Produced many informative commercial materials in different languages.



BBR Saatchi & Saatchi

• Israel
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • 2019 - 2020

  Lead creative process of numerous strategic clients including Super Pharm, Prigat, Sprite, Carlsberg and more. Responsible for all creative products from billboards to live TV commercials. Lead creative process of numerous strategic clients including Super Pharm, Prigat, Sprite, Carlsberg and more. Responsible for all creative products from billboards to live TV commercials.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Nov 2017 - Jan 2019

  Working on various projects, including Samsung, Arkia, Kia, Azrieli and more. Working on various projects, including Samsung, Arkia, Kia, Azrieli and more.