Experience

Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• • Jul 2021 - Present

• • Jul 2014 - Jun 2021

  •Managing team of three ASMs in Karachi.•Proper allocation of targets among distributors and sales team in line with their actual potential.•Planning monthly sales target in such a way that it is focused on SKU wise achievement.•Hiring of distributor / staff and development of distribution network.•Improved accuracy of data recording in SnD resulting enhanced numeric reach and drop size in trade

• • Mar 2012 - Jun 2014

  •Developing Strategies for Primary & Secondary Sales Target Achievements.•Ensuring Maximum Available & Visibility of the product in the assigned territories.•Recruitment,Training and Development of Sales Team as per the Company's SOP's.



IFFCO Group

• United Arab Emirates
• Food and Beverage Manufacturing
• 700 & Above Employee

• • Sep 2011 - Feb 2012

  •Managing Sales & Distribution operations in 3 (out of 9) territories in Karachi•Managing 5 distributors, 3 TSEs and a field force of 11 SRs•Responsible for building and maintaining sales infrastructure in the assigned area

• • May 2010 - Sep 2011

  •Delivering monthly sales target and expanding numeric coverage•Managing Key Accounts in Defence and Gulshan territories•Monitoring distribution operations and assigned sales team on daily basis•Developing plans and strategies for business enhancement•Built two territories from scratch to number one in the area/region



Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• • Jul 2007 - Apr 2010

  •Meeting assigned Primary & Secondary targets•Monitoring assigned sales team & their areas on daily basis•Monitoring performance of Sales Officers on a weekly basis•Making different types of plans and strategies for new business development

• • Jan 2004 - Jun 2007

  •Arranged Sales and Designed Targets for Sales Representative.•Daily Area Back Check of Sales Representatives.•Strong Co-ordinate with the Distributors.•Managed a Team of Sales representatives & Salesman.•Target oriented and focused on short and long terms goals.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Merchandising Supervisor

  • Jan 2003 - Dec 2003

  •To Supervise Whole Merchandising Team of Rafhan Best Foods. •Mange Stall Activities, Eid Festivals & all City Events. •To Supervise Whole Merchandising Team of Rafhan Best Foods. •Mange Stall Activities, Eid Festivals & all City Events.



Gillette Pakistan Limited

• • Jul 2002 - Jan 2003

  •To Maintain Display & Stands of Duracell at All Photo Shops•To Highly Achieve the Targets of Product Specialty

• • Jan 2001 - Jul 2002

  •To Supervise Special Events Like Dawn Life Style, Agha’s Eid Festivals•To Develop & Maintain Display of All Gillette Products According to Company Required Standard.