Digital Project Lead (DigiTribe EABL)

• Feb 2020 - Present

The DigiTribe content team oversees digital content strategy that encompasses channel selection and focus, content pillars, editorial governance, and metrics to be applied and aligned with the business’s overall objectives. I am responsible for the development and optimization of the content department by managing the daily operation, leading the team, and ensuring that all the brands narratives and message are in support of the content strategies and editorial decisions. Ensuring that the brand moves at the speed of culture; creating relevant content for the audience in the right channels and right formats. Managing daily operations and the in-house digital content team, overall oversight and leading the content department, real-time topic and content generation to ensure excellent interactions with audiences through the content on social media. Managing and overseeing all of the business’s assigned social media channels in regard to content, promotion, consumer engagement, customer service, real-time reactive content and eCommerce integration. Responsible for the creation of the editorial structure within the content department in order to ensure that all content across the business is integrated and aligned to support business objectives. Designing and implementing measurement systems that actively measure, manage, optimize and communicate the performance of the content put out by the business against the business’s operational objectives and strategies. Show less

Digital Ad Sales Manager

• Jun 2019 - Feb 2020

Responsible for growing KOKO Networks' profits through attracting new customers to advertise on the business' cashless KOKO fuel (liquid bioethanol) ATMs located in mini-stores all over the greater Nairobi region while increasing the spend of existing customers. Involved in pitching and presenting the KOKO offering at boardroom level and maintaining customer relationships to ensure customer loyalty through excellent customer service as well as meeting all client needs appropriate to their business. Providing insights based on clients needs and advertising requirements to improve the company's DMP. Show less

COPA Africa Cup 2019 Digital Project lead

• Dec 2019 - Dec 2019

The hub of knowledge and source of truth for the project on digital; influencing people, anticipating and resolving issues, and seeing the big picture to nudge the project along and keeps things on track for a period of 1 week. Ensure live streams on Facebook pages across East Africa (Kenya, Uganda, Tanzania, Ethiopia, Mozambique and Zimbabwe) run smoothly to air the games live. Stay organized and track performance to deliver and After Action Report with support from the Ogilvy Africa team. Show less

• Mar 2019 - Jun 2019

Critical client partner demonstrating leadership, strategic direction, accountability, business acumen and vision for the full Coca-Cola Company brands portfolio in the digital space. Effectively leverage experience, knowledge, and skills to drive innovative thinking and set challenging team goals and objectives by balancing client, company, and team needs.Oversight and approval of the development of objectives and strategies, as well as the related ideation to support such goals. Ogilvy Africa Junior Exco member, analysing future trends in the African continent and providing lessons and insights to be adopted by partners and clients, that better improve the agency and client communication plans. - Ensure that tools and systems are effectively applied to planning and buying activities, with the goal of optimizing deliverables and providing solid rationale to recommendations - Responsible for the Digital Partner’s P & L including Budgeting, forecasting and financial reporting across all clusters (ECAF )- Developed strong working relationships with key above the line agency leads, Influencers, Digital Partners and with Client Support Teams responsible for meeting business KPI’s and development of business plans Lead and manage all strategic channel planning activities associated with assigned account(s) - Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges - Work closely with my direct reports to manage all aspects of digital strategy, content development, online reputation, analytics and reporting for all brands under the Coca-Cola portfolio and optimize any revenue opportunities within the agency at large Show less

• Apr 2016 - Mar 2019

Responsible for profitability within Ogilvy Africa by managing clients across East and Central Africa and the West Africa Business Unit for The Coca-Cola Company, WWF Communications Manager (Kenya) and the Moët Hennessy Marketing Manager (Kenya). Senior account person with responsibility for direct supervision of all group account service staff. Responsible for managing client relationships and resolve functional conflicts through consultation with regional function heads to drive growth and development of accounts handled - Pan Africa digital client management and campaign management (Kenya, Uganda, Tanzania, Ethiopia, Mozambique, Zambia, Zimbabwe, Ghana, Nigeria, Rwanda, DRC, Cote d’ivoire, Senegal, Congo Brazzaville, Mauritius, Reunion). - Supporting digital Media while overseeing, Content, Community Management, User Experience , Front end development of different campaign websites and analyzing the performance of these websites and social pages with Google Analytics and social listening tools to identify any changes needed to enhance user experience and consumer resonance. - Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/agency relationship. - Manage a multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged Steward relationship with outside agency partners (Creative, PR, Promotion, Experiential, Production etc.) - Maintaining a high level of performance by the account teams and other agency personnel, as needed. - Plan, develop, and defend budget recommendations, work goals, measurements, and training requirements necessary to provide both quality and profitable service to Clients. - Provide leadership/motivation and conveys the vision and values of the Agency to the assigned staff while ensuring that the staff works in conformance with Agency policies and procedures and public law Show less

• Aug 2014 - Mar 2016

Act as a point of contact between The Coca-Cola Company and Ogilvy Africa. Build long-lasting, mutually beneficial relationships based on trust and respect with the digital manager and brand managers, always striving to find the products and services which best fit the individual needs of the client.Aid internal departments by collecting information, such as sales leads or testimonials, assisting in the processing and analysis of client data and complaints, and identifying industry trends. Communicating with clients to understand their needs and explain product value. Collaborating with internal departments to facilitate client need fulfillment. Collecting and analyzing data to learn more about consumer behavior. Keeping accurate records pertaining to inventory and account notes. Maintaining updated knowledge of company products and services. Resolving complaints and preventing additional issues by improving processes. Show less

Client Service and Project Manager

• Jan 2013 - Jul 2014

Clients: Chase Bank, Olerai House, Elephant House, Save the Elephants, St. Andrews Turi, GEMS Cambridge School, Philips. Monitor Website metrics through Google Analytics and keep tabs on website performance Assist in developing campaigns and promoting products Manage resources available based on the campaign to ensure delivery. Work together with the heads of departments and assess customer needs and find the best possible solution. Responsible for performing market research and applying critical thinking and problem solving skills to customers. Manage project development from initiation to closure or projects Provide a project schedule to identify when tasks will be performed Track and report project progress to clients Ensure on time delivery of projects within the stated Scope of Work. Resolve any issues and solve problems through-out the life-cycle of the project Determine if external consultants will be required to solve any problem through the life-cycle of the project. Preparation of budgets and billing of clients Providing prompt, courteous service to all customers as well as identifying and resolving customer issues. Preparing business proposals and pitching for new business Show less

ICT intern

• Jul 2011 - Sep 2011

• User support. This generally refers to assisting the users within the organisation whenever they are faced with any technical challenges. This required me to be highly knowledgeable in Microsoft office (2007) and various windows operating systems. • Configuring and fixing the printers when they break down. • Installing various programs/ software/ drivers needed by the users e.g. antiviruses, pastel • Ensuring that the network is always up and running. • Setting up of projectors during conferences. • Configuring new users into the network. Show less