Experience

Avelve
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Copywriter

  • May 2022 - Present

ENTICE
• United States
• Artists and Writers
• 1 - 100 Employee
• Creative Consultant

  • Dec 2021 - Present

Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Freelance Writer

  • 2019 - Present


Abans Group Sri Lanka

• Sri Lanka
• Consumer Electronics
• 400 - 500 Employee

• English Creative Writer

  • Jan 2020 - Dec 2021

  **Creating English content for all advertising and marketing communications including newspaper, radio, television, leaflet, brochures, promotions, electronic direct mailers and social media channels like Facebook, Instagram, and Google Ads. **Proofreading and editing all English advertising and marketing communications before they are released to the relevant advertising and marketing mediums. **Brainstorming with the creative team for campaigns, and other advertising and marketing communications. **Creating of campaign or advertising/marketing proposals, presentations and pitch ideas according to brand requirements submitted by brand managers. **Participating in client meetings and pitching presentations to new clients. **Working with the graphic designers, client service executives, brand managers and suppliers to coordinate advertising and marketing requirements. **Brands include – LG, Haier, Apple, Abans, Philips, Mistral, Mitsubishi, JBL, Havells, Hisense, Hoover, Electrolux, ELBA, Meyer, HP, Lenovo, Acer, Oppo, Colombo City Centre – Mall, Colombo City Centre – Residencies, Hyundai, Hero, Hugo Boss, Skechers, Under Armour, Titan, Abans Homes in Style, BuyAbans, Singhagiri Show less



Mel Ads

• France
• Manufacturing

• English Copywriter

  • Jan 2018 - Sep 2019

  **Planning, development and implementation of client campaigns with creative team. **Text, concept and layout development for ATL and BTL advertising for clients. **Editing and proofreading of all print and digital material. **Creating and maintaining system for all jobs received, and updating and keeping track of all work in progress. >> Clients included – People’s Leasing PLC, Grand Hotel, Wimaladharma Brothers, Aitken Spence, DIMO, Nimo **Planning, development and implementation of client campaigns with creative team. **Text, concept and layout development for ATL and BTL advertising for clients. **Editing and proofreading of all print and digital material. **Creating and maintaining system for all jobs received, and updating and keeping track of all work in progress. >> Clients included – People’s Leasing PLC, Grand Hotel, Wimaladharma Brothers, Aitken Spence, DIMO, Nimo



Cosmopolitan Sri Lanka

• Book and Periodical Publishing

• Junior Editor

  • 2016 - 2017

  **Handling backend processes of Cosmo SL website including sourcing, resizing and uploading images, uploading and publishing articles, changing widget images and links, keeping track of glitches, screening and approving of comments on articles. **Scheduling and publishing articles and other posts on Facebook, Twitter and Instagram. **Capturing behind-the-scene photos and videos of model and product shoots and events, and updating the respective social media platforms. **Involved in concept development and implementation of model and product shoots for the print magazine and online purposes including social media. **Writing of articles for the print magazine and website covering a wide range of subjects including career, health, beauty, fashion, food, personalities, social issues and lifestyle. **Conducting interviews and research for print and online content inspiration and development. **Maintaining weekly and monthly digital schedules for online content. **Tracking and creating weekly and monthly performance and content reports for Google Analytics of website and social media platforms. Show less



Digibrush

• Sri Lanka
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing

  • 2013 - 2016

  **Handling of client social media accounts including Facebook, Twitter, Instagram and Youtube in order to improve brands, enhance products and provide a faster and more versatile service to existing and potential customers (including advertising). **Creating open platforms for communication between brands and customers. **Creating monthly reports and reviews on brand progress. **Conducting competitions and promotions via brand social media platforms. **Creating pitches for potential clients via presentations. **Handling conventional media for clients (newspapers, TV commercials, radio commercials, magazines, etc.). **Proofreading of online and offline material. **Co-conducting a massive 3-day bihourly contest for Singer Sri Lanka at the Singer Lifestyle Fiesta. >> Clients handled - Emerald Shirts, Crocodile, Shirtworks, Casa Colombo, Gonuts With Donuts, Cargills Finest, Center Fruit, Laugfs Gas, Cadbury 5 Star, Choco Luv, Sam’s Sausages, EZY Racing, Space Show less



This, That & The Other Magazine

• Sub-Editor

  • 2012 - 2013

  **Writing, compiling, editing and proofreading of articles. **Briefing graphic designers and involving in layout process until final separation of magazine. **Quality control and distribution of magazines; collecting of payments and returns. **Tracking of subscribers and returns. **Writing, compiling, editing and proofreading of articles. **Briefing graphic designers and involving in layout process until final separation of magazine. **Quality control and distribution of magazines; collecting of payments and returns. **Tracking of subscribers and returns.



Ribbs N & L

• United States
• Oil and Gas

• Trainee English Copywriter

  • 2011 - 2013

  **Planning of client campaigns with creative team. **Text and layout development. **Editing, changes and proofreading of all print and digital material. **Assigned to assist in handling of mentioned accounts: Emirates, Pyramid Wilmar, The Sizzle, J. L. Morison Son & Jones PLC, Synergy Ventures. **Involved in organization and implementation of an elite event for Emirates Agents. (August – October 2012) **Coordinated creation and implementation of Ribbs N &L and DragonFly Productions (Pvt) Ltd. websites. Show less