Rehaan Mehar

Head of Marketing and Public Relations at Pitman Training Kenya
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Contact Information
Location
Nairobi County, Kenya, KE
Languages
  • English Full professional proficiency
  • Urdu Professional working proficiency
  • Punjabi Professional working proficiency

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Tracey White Cert CII

It was a real pleasure to work together with Rehaan Mehar, who was an exceptional marketing officer. He is a detail oriented, target oriented, ambitious and strong co-worker, his knowledge is vast and thorough. Rehaan Mehar is extremely enthusiastic about his work which is infectious. He delivered a valuable power class to our team which I am confident will produce measurable results.

Regina Njeri Kinuthia

Rehaan is an absolute pleasure to work with. If you need someone to ensure you accomplish your Project Management goals he is your man. Working with him as his assistant he showed excellent leadership skills; making sure the objectives were clear and that execution was very well done. He communicates regularly making sure everyone is on the same page every step of the way and makes plans well in advance factoring in contingency steps should they fail. Also, he is a fun person to work with, easy to bounce ideas off and always willing to share knowledge and information.

Diana Obath, MCIPR., MPRSK.

Rehaan displays knowledge in marketing and creative design. He is an excellent team leader who understands and is able to balance team dynamics to deliver on the specified objectives. He is disciplined and can be trusted with projects both big and small. He is meticulous about his delivery and has a great industry insights which add valuable knowledge to his work. It was a great delight working with Rehaan.

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Credentials

  • Business Etiquette: Phone, Email, and Text
    LinkedIn
    May, 2020
    - Sep, 2024
  • Leading Virtual Meetings
    LinkedIn
    Apr, 2020
    - Sep, 2024
  • Learning Zoom
    LinkedIn
    Apr, 2020
    - Sep, 2024
  • Project Management Fundamentals
    Pitman Training Kenya
    Apr, 2019
    - Sep, 2024
  • Learning Excel 2016
    LinkedIn
    Mar, 2019
    - Sep, 2024
  • Costing and Pricing
    Pitman Training Kenya
    Feb, 2019
    - Sep, 2024
  • Excel 2016
    Pitman Training Kenya
    Jan, 2019
    - Sep, 2024
  • Tony Schwartz on Managing Your Energy for Sustainable High Performance
    LinkedIn
    Jan, 2019
    - Sep, 2024
  • The Science of Logo Design
    LinkedIn
    Nov, 2018
    - Sep, 2024
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Aug, 2018
    - Sep, 2024
  • Aaron Draplin Takes On a Logo Design Challenge
    LinkedIn
    May, 2018
    - Sep, 2024
  • Building Accountability Into Your Culture
    Lynda.com
    May, 2018
    - Sep, 2024
  • Rewarding Employees
    Lynda.com
    May, 2018
    - Sep, 2024
  • Leading Productive Meetings
    Lynda.com
    Mar, 2018
    - Sep, 2024
  • Managing for Results
    Lynda.com
    Mar, 2018
    - Sep, 2024
  • Performance Review Foundations
    Lynda.com
    Mar, 2018
    - Sep, 2024
  • J.T. O'Donnell on Making Recruiters Come to You
    LinkedIn
    Feb, 2018
    - Sep, 2024
  • Job Search Strategies
    LinkedIn
    Feb, 2018
    - Sep, 2024
  • Learning Mailchimp
    Lynda.com
    Feb, 2018
    - Sep, 2024
  • Managing Your Career
    LinkedIn
    Feb, 2018
    - Sep, 2024
  • Delegating Tasks to Your Team
    Lynda.com
    Jan, 2018
    - Sep, 2024
  • Onboarding New Hires
    Lynda.com
    Jan, 2018
    - Sep, 2024
  • Professional Diploma in Digital Marketing
    Digital Marketing Institute
    Jan, 2018
    - Sep, 2024
  • Hiring Your Team
    Lynda.com
    Nov, 2017
    - Sep, 2024
  • Negotiation
    Lynda.com
    Nov, 2017
    - Sep, 2024
  • New Manager Foundations
    Lynda.com
    Oct, 2017
    - Sep, 2024

Experience

    • Kenya
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Head of Marketing and Public Relations
      • Jul 2020 - Present

      Designed and implemented the marketing department from scratch working in synergy with the Sales Team. Lead on brand awareness, I conducted digital activations to raise brand awareness and launched eCommerce and web enhancement initiatives to create an opportunity for upselling high-ticket items.• Developed a new thought leadership offering. A series of free monthly webinars with international Speakers targeted towards the organization’s dream customers.• Increased brand awareness through a sustained integrated brand campaign that ran on optimized digital business channels: Google My Business, Facebook and LinkedIn. This in turn increased the engaged following on the channels leading to 3 new lead generation sources.• Grew the client base and boosted sales through brand awareness, digital channel optimization, campaigns, and testimonial strategy for repeat clients.• Facilitated training of the Sales Team to increase the sales velocity resulting in higher conversion.• Designed a creative brand identity specific to the Kenya franchise to give a unique look and consistent communication across all digital channels.

    • Media Production
    • Director Of Creative Development
      • Jan 2019 - Present

      Lead in steering new business development, creative and design operations, systems and process optimization, quality control and project delivery. Develop Brand Strategy and conduct Digital Collateral Development including office redesign, Brand Communication, Digital Marketing Campaigns, Project Management System and Process Optimizations for a digital agency.• Grew the client base and boosted sales by 29% by rebranding Mehar Images into a full creative digital shop with a niche in brand strategy. This resulted in three new revenue streams: Digital Design, Brand Strategy and Digital Marketing.• Facilitated successful DataHire product launch in Kenya and Africa following the execution of the digital campaign for Arpeggio in Kenya.• Formulated, tailored, and implemented a project management system for Viral Gorilla Digital Agency, enhancing collaboration between Account Management and Creative Concept teams in under deadline delivery of quality concepts, improving overall client satisfaction.

    • Kenya
    • Advertising Services
    • 100 - 200 Employee
    • Head of Creative Processes
      • Nov 2016 - Jan 2019

      Promoted to Head of Creative Processes role from Creative Studio Manager. Designed and implemented efficient workflow models, creative resource utilization of up to 60 creative professionals, and project management in large-scale campaign execution, new business pitches and KPI reporting.• Designed and delivered a new workflow traffic system that integrated 3 Project Management teams within the first 3 weeks in the role, including training of one traffic controller and one project manager for capacity building.• Delivered new real-time visibility into the business on all the creative jobs, improving resource allocation efficiency by 65%, and reducing inter department job update communication by 75% allowing for accurate KPI performance tracking.• Restructured the Creative department by integrating the Creative Concept, Creative Design Studio and Digital Teams into one cohesive unit delivering 360 creative concepts and output.• Formulated and drove the implementation of an internal agency SLA between Account Management and Creative Concept teams on output delivery timelines, optimizing delivery times, quality concept output and enhanced client satisfaction.• Pioneered a concise one-page creative brief document resulting in 100% uptake by the Account Management team, improving turnaround times by 25% and delivering on-point concept output, especially with high-value strategic clients.• Spearheaded CultureCaptcha campaign for KTB which won 2 silver awards in the Digital and Interactive Communication: Digital Applications, Games and Interactive Tools and Media Innovation: Single Medium Element categories in the Loeries in South Africa in 2018 and APA in Kenya in 2018 as the agency producer.

    • Creative Design Studio Manager
      • May 2014 - Oct 2016

      Defined structural framework and set up a Creative Design Studio, leading 25 creatives across design, proofreading and copy-writing functions. Executed brief analysis, design resource allocation, quality control, supplier and client relationships management, technical training, design delivery and team performance management.• Deployed a Human Resource recruitment system for attracting and hiring talented creative designers in Scanad, creating seamless onboarding protocols that cut staff turnover.• Launched a quality control management process with policies that reduced output mistakes from 5% to 0.08% a year, saving the agency lost revenue and client good-will.• Standardized creative guidelines, improving workflow by 25% by aligning print suppliers with the agency’s quality control management process, which increased the quality of the final print output by over 50% and cut production and approval time.• Championed the annual training schedule for designers and copywriters while standardizing the creative workflow process and output protocols, increasing productivity within 3 months of rollout.• Collaborated with the IT Department in developing a viable Backup Storage Policy to support, secure and structured storage and access to 42 Terabytes of the Agency’s creative and intellectual data, reducing client data access time.• Mentored 9 creative designers who got promoted to junior Art Directors in the Creative Concept Team, motivating the Creative Studio teams to remain positive and maintain high-quality output.• Executed the creative pitch in key new business in the hospitality, banking, financial, parastatal and tourism sectors. Designed a creative presentation product well received by clients, opening up a new revenue stream for the agency.

    • Art Director
      • Feb 2010 - Apr 2014

      Delivered on large-scale thematic campaigns, product launches and new business pitches reporting to the Creative Director. Mentored designers and on-boarded junior designers joining the studio.• Acquired new business through pitches in the Telecommunications Sector (Safaricom), Aviation (Kenya Airways), Banking (KCB), FMCG (Coca-Cola) and Petrochemical (Total) growing annual revenues by approximately USD 5M.• Directed photo shoots locally and around East Africa for 3 major clients (KCB, Safaricom and Diamond Trust Bank), boosting campaign effectiveness and tactical awareness.• Engineered a new studio design process for Coca-Cola advertising campaigns and product launches reducing production time 50%.

    • Senior Graphic Designer
      • Feb 1996 - Jan 2010

      Pioneered the first Graphic Design studio in the advertising industry in Kenya. Oversaw the setup, staffing and operations of a team of 18 creative graphic designers. Core team player in successful dynamic advertising campaigns and new business pitches (Coca-Cola Northern Africa Division - Coca-Cola and Fanta, Unilever, Kenya Airways, Bata, Telkom Kenya, PSI, Kenya Commercial Bank, Toyota East Africa, EABL, Shell, Firestone, Bata).• Established one of the first large-scale advertising Desktop Publishing Studio in Kenya, reducing artwork and design time by more than 70% and giving greater flexibility in the creative process.• Collaborated with the Creative Director in successful thematic campaigns for Fanta which increased sales by 19%, and in new invigorating campaigns in the Northern Africa Division in 1997 that steered Fanta sales in outstripping Coca Cola sales by 33 million bottles.• Led business pitches in the telecommunications (Telkom), public health (Population Services International), FMCG (Fanta) and aviation (Kenya Airways) sectors grew annual revenue by approximately USD 3M.

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Graphic Designer
      • Feb 1994 - Jan 1996

      Administered the Screen DeskTop Link (DTL) Unit, trained and managed a team of two graphic designers while leading job allocation, quality control, technical training, and timely delivery.• Introduced new and innovative technology, first in East Africa. Introduced the Screen Desktop Link (DTL) Unit which automated and digitized color separation, reduced costs and lead-time, eliminated manual labor and realized it into a new revenue stream unit for the business. This increased bottom line earnings by 35%.

    • Kenya
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Feb 1991 - Jan 1994

      Sole Graphic Designer supporting all the FMCG accounts. (Brookside, Sara Lee, Sarova Hotels, Kenya Power and Lighting). Directly reported to the Creative Director. Sole Graphic Designer supporting all the FMCG accounts. (Brookside, Sara Lee, Sarova Hotels, Kenya Power and Lighting). Directly reported to the Creative Director.

Education

  • Digital Marketing Institute
    Professional Diploma in Digital Marketing, Digital Marketing
    2018 -

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