Experience

Bruder Consulting & Venture Group

• United States
• Biotechnology Research
• 1 - 100 Employee

• Vice President

  • Jan 2016 - Present

  Lead Bruder Consulting and Venture Group's (BCVG) product and commercial strategy practice for clients operating within the musculoskeletal, tissue repair, wound repair, regenerative medicine and biomaterial market sector. BCVG (www.bruderconsulting.com) provides services to start-up through multi-national conglomerate medical device, regenerative medicine and biotechnology companies, investment banks, venture partners and private equity firms. The company’s dedicated team of executive Engagement Partners offers clients a diversified expertise in technology, product and market development, clinical and regulatory affairs, reimbursement and health economics, and commercialization strategy, including financial and/or strategic partnering. Agreements with exceptional “Affiliate Firms” that provide complimentary services to the Group, such as laboratory and animal studies for regulatory approval, global clinical trial execution, and intellectual property analysis and valuation, along with a set of world renown "Special Advisors" from academia, distinguish the Group from more traditional boutique consulting firms. Clients include companies in the United States, Canada, Europe, Israel, China, and Japan.



SmartTRAK / BioMedGPS, LLC

• United States
• Business Intelligence Platforms
• 1 - 100 Employee

• General Manager, Orthobiologics and Regenerative Medicine

  • Oct 2021 - Nov 2022

  Led SmartTRAK's business intelligence and market research module across the Orthobiologics and Regenerative Medicine sector (including Bone Substitutes, Cartilage Replacement, Tendon/Ligament Grafts, Soft Tissue Adjuncts, Meniscal Repair, Amniotic Tissue, BMAC, PRP and Adipose tissue) Led SmartTRAK's business intelligence and market research module across the Orthobiologics and Regenerative Medicine sector (including Bone Substitutes, Cartilage Replacement, Tendon/Ligament Grafts, Soft Tissue Adjuncts, Meniscal Repair, Amniotic Tissue, BMAC, PRP and Adipose tissue)



RegMed Advisors, LLC

• Consulting Principal

  • Sep 2012 - Dec 2015

  Management consulting practice for early-stage and emerging biotechnology and medical device companies operating within the regenerative medicine, tissue engineering, biomaterials and orthobiologics space. Primary practice areas include: Product Development • Product Strategy • Product Definition • Portfolio Planning • Product Design • Market Landscape Assessments • Competitive Assessments Commercial Planning and Execution • Marketing Strategy • Corporate Positioning/Product Messaging • Branding • Pricing • Marketing Communications • Sales Training • Portfolio Management Business Development/Partnering • Strategic Partnering • Investor Communications • Financial Modeling/Valuation



BioMimetic Therapeutics

• United States

• Senior Director

  • Sep 2005 - Jul 2012

  Led product development and global marketing program for the Company's lead product, Augment Bone Graft. Managed upstream marketing (strategy, product definition, brand creation, competitive positioning) and downstream implementation (surgeon training, sales training, collateral, website and advertising). Led product development and global marketing program for the Company's lead product, Augment Bone Graft. Managed upstream marketing (strategy, product definition, brand creation, competitive positioning) and downstream implementation (surgeon training, sales training, collateral, website and advertising).



Iridex Corporation

• Group Product Manager, Ophthalmology

  • May 2003 - Sep 2005

  Led the product marketing efforts for the Company's ophthalmology product line (capital equipment and consumables). Led the market introduction of the Company's second generation laser system, the IQ 810. Led the product marketing efforts for the Company's ophthalmology product line (capital equipment and consumables). Led the market introduction of the Company's second generation laser system, the IQ 810.



Synthes USA

• Product Manager, Biomaterials

  • Feb 2000 - Dec 2002

  Led the product development, market assessment, market research, tactical planning and commercialization effort for Calceon, the first orthobiologic product wholly developed within the Synthes organization. Led a cross-functional team through the development and product launch of Fast Set Putty. Led the product development, market assessment, market research, tactical planning and commercialization effort for Calceon, the first orthobiologic product wholly developed within the Synthes organization. Led a cross-functional team through the development and product launch of Fast Set Putty.


Aastrom Biosciences
• Spain
• Product Engineer, Cell Production System

  • Apr 1997 - Nov 1999