Regina Larkin
Sales And Marketing Specialist for Unilever at ASM- Claim this Profile
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Bio
Gary Muller
Regina and I worked together on a large sales and merchandising program with Mosaic. Regina is a detailed orientated person who managed her district to achieve the highest sales and compliance numbers possible. Regina is an excellent motivator with exceptional creative abilities. Regina is a true asset to any organization!
Gary Muller
Regina and I worked together on a large sales and merchandising program with Mosaic. Regina is a detailed orientated person who managed her district to achieve the highest sales and compliance numbers possible. Regina is an excellent motivator with exceptional creative abilities. Regina is a true asset to any organization!
Gary Muller
Regina and I worked together on a large sales and merchandising program with Mosaic. Regina is a detailed orientated person who managed her district to achieve the highest sales and compliance numbers possible. Regina is an excellent motivator with exceptional creative abilities. Regina is a true asset to any organization!
Gary Muller
Regina and I worked together on a large sales and merchandising program with Mosaic. Regina is a detailed orientated person who managed her district to achieve the highest sales and compliance numbers possible. Regina is an excellent motivator with exceptional creative abilities. Regina is a true asset to any organization!
Experience
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ASM
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Albania
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Advertising Services
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1 - 100 Employee
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Sales And Marketing Specialist for Unilever
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Oct 2012 - Present
• Delivered training to retail accounts regarding new product placement. • Produced selling guides for Retailers, which provided information on new product selling points. • Introduced and implemented distinct solutions to complex merchandising problems. • Deliver sales results against quotas across all Unilever assigned territories. • Met Unilever expectations regarding sales and call coverage and productivity in assigned territory. • Assists Unilever on retail initiatives (new product introductions, contests, etc.) as assigned. • Achieve new item and existing item placement according to Unilever speed to shelf guidelines. • Maintains full distribution and display of products in assigned accounts per plan-o-gram. Show less
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Borders
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Retail
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700 & Above Employee
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Regional Manager
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2007 - 2011
• Effectively oversaw the recruiting, selection, and retention of top talent, while maintaining strong business relationships with individual stores and the corporate office. • Collaborated with the Senior Operations Manager to achieve optimal product placement. • Met corporate visual and merchandising standards, while making key customizations for each region in order to increase sales. • Responsible for expenses associated with payroll, new store set ups, inventory, product transfers, travel, training events, and supply inventory. Key Accomplishments • Recognized with the Annual Bonus for achieving sales goals in 2009. • Oversaw more than 60 shops, which represented $10M in sales for the organization. • Introduced new training programs on behalf of the General Manager and Supervisor, which aligned merchandising and sales activities with corporate goals. • Personally trained 40 Managers and Merchandisers in strategies to achieve sales and profitability, which resulted in the region becoming the most profitable in the United States. Show less
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Mosaic North America
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United States
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Advertising Services
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700 & Above Employee
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District Supervisor
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Jan 2003 - May 2007
• Managed 50 distant in-market visits with field representatives to ensure quality, consistency, and compliance with company policies, procedures, and goals. • Responsible for proactively auditing and questioning noncompliance issues and working with HR to resolve in a timely manner. • Establish and maintain business relationships between store management at retail accounts and Mosaic/client in order to effectively execute the program objectives. • Work with the recruiting department to ensure staffing levels are maintained with qualified individuals. This includes interviewing potential new hires. • Conduct monthly reviews with Regional Manager - highlighting performance in key metrics of the program. • Coach, counsel and trained 50 Sales Representatives to obtain sales objectives. Show less
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Senior Sale Representative
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Jan 1995 - Jan 2003
Hired, trained, supervised and motivated merchandising team, which lead to achieving Sales Awards. * Managed over 150 retail accounts, which generated over 1.7 million dollars in frame sales. * Obtained sales objectives by establishing rapport with retail management and training of merchandisers. * Created routing of retail accounts in New Jersey to ensure a high level of quality customer service. * Coordinated, planned and implemented projects. * Prepared weekly sales and expense reports. Show less
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Merchandising Account Supervisor
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Jan 1990 - Jan 1995
Managed and directed the activities of 12 Customer Sales Specialist. * Established routing of accounts for all divisions of the company NewJersey/NewYork market. * Achieved quality customer service through motivation and monitoring of Customer Service representatives. * Developed new hired training programs, which became a part of a company wide training program. Managed and directed the activities of 12 Customer Sales Specialist. * Established routing of accounts for all divisions of the company NewJersey/NewYork market. * Achieved quality customer service through motivation and monitoring of Customer Service representatives. * Developed new hired training programs, which became a part of a company wide training program.
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Department Manager
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Jan 1987 - Jan 1990
Managed 14 associates in six departments. * Trained sales associates in merchandising, sales and customer service. * Communicated with buyer on sales results, stock conditions, upcoming promotions and vendor information to ensure proper ordering of merchandise. * Instructed and organized weekly sales set up to support sales promotions. * Coordinated, organized and edited Bi-yearly inventory to keep accurate stock record and product sell-through. Managed 14 associates in six departments. * Trained sales associates in merchandising, sales and customer service. * Communicated with buyer on sales results, stock conditions, upcoming promotions and vendor information to ensure proper ordering of merchandise. * Instructed and organized weekly sales set up to support sales promotions. * Coordinated, organized and edited Bi-yearly inventory to keep accurate stock record and product sell-through.
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Education
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New Jersey City University
Bachelor of Science, Business Administration -
Jersey City State College
Business Administration, Concentration-Marketing