Regina Jessica Angeline Purba

Vice President of Products at The Strategist Indonesia
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
ID
Languages
  • English Full professional proficiency
  • Bahasa Indonesia Native or bilingual proficiency
  • Batak Elementary proficiency
  • Chinese (Hokkian) Limited working proficiency
  • Chinese (Mandarin) Elementary proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Faldo Maldini

Regina is not just a woman in a man’s world -- that is politics in Indonesia. She is an outspoken one. She has a knack for analyzing the best interests of the projects, team, and more importantly the State. With her assistance, together we are able to keep everyone grounded through difficult challenges, turn it into greatest opportunities, and more.

Fatma Yufita Melisiana Angkasapuri

I've been worked with Kak Chacha for 3 months. Even though it's only been 3 months, but I'm sure that Kak Chaca is a good partner. She is such a ambitious and organized person, so those project can be finished well. Glad to worked with her.

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Kader Madya Partai Solidaritas Indonesia
    DPC Partai Solidaritas Indonesia Bogor Barat
    Aug, 2021
    - Nov, 2024
  • Kader Dasar Partai Solidaritas Indonesia
    DPC Partai Solidaritas Indonesia Bogor Barat
    Mar, 2021
    - Nov, 2024
  • IB Diploma
    International Baccalaureate
    Jun, 2015
    - Nov, 2024
  • Grade 5 Piano
    ABRSM
    Sep, 2013
    - Nov, 2024
  • Grade 1 Violin
    Yamaha Music London
    Jan, 2012
    - Nov, 2024
  • Scholarship
    President University
    Apr, 2015
    - Nov, 2024
  • IELTS
    IDP

Experience

    • Indonesia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Vice President of Products
      • Jul 2022 - Present

      • Serves as a consultant to the CTO when dealing with sensitive information • Relays valuable information from meetings to the Analyst team • Determines and resolves operational and product issues • Leads the team from the planning to execution stages of the product • Keeps executives up to date with the latest developments regarding the product • Collaborates efficiently with business partners • Incorporates efficient management techniques to track problems and takes appropriate actions

    • Indonesia
    • Political Organizations
    • 1 - 100 Employee
    • Spokeswoman
      • Jul 2022 - Present

      • Communicates the party’s position on gender policy, and mental health issues • Communicates the party’s position on gender policy, and mental health issues

    • Indonesia
    • Education Administration Programs
    • 700 & Above Employee
    • Awardee
      • Aug 2021 - Present

    • Indonesia
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Content Creator
      • Aug 2022 - Present

      Produce weekly contents for Geolive, discussing gender and political issues using logic and scientific reasonings. YouTube channel: Geolive | Website: www.geolive.id | Instagram: @GeoliveID Produce weekly contents for Geolive, discussing gender and political issues using logic and scientific reasonings. YouTube channel: Geolive | Website: www.geolive.id | Instagram: @GeoliveID

    • Advisory Board Member
      • Feb 2021 - Feb 2023

      • Main project: Push the ratification of RUU PKS • Research and identify opportunities for capstone activities • Share developments in the field and provide expert recommendations • Provide support and advice to programs, assist in the development of new programs, and identify best-practice standards • Serve as an ambassador and advocate to the programs, providing a connection to and ongoing exchange of information and ideas with practitioners in the field and other external contacts • Assist in identification and acquisition (when appropriate) of external funding and resources to support the programs

    • Indonesia
    • Political Organizations
    • Treasurer
      • Dec 2020 - Feb 2023

      • File all members' reports and statements accurately and on time • Oversee every aspect of party's financial management—from fundraising and funding to banking and bookkeeping • Manage various financial responsibilities • Delegate work to finance sub-committees or other staff members Person In Charge of Rice Box PSI Kemerdekaan (06-12 August 2021) • File all members' reports and statements accurately and on time • Oversee every aspect of party's financial management—from fundraising and funding to banking and bookkeeping • Manage various financial responsibilities • Delegate work to finance sub-committees or other staff members Person In Charge of Rice Box PSI Kemerdekaan (06-12 August 2021)

    • Indonesia
    • Technology, Information and Internet
    • 700 & Above Employee
    • Assistant Brand Manager of Derma Angel, Secret Key, Keana Nadeshiko, and DHC Indonesia
      • Apr 2022 - Jul 2022

      • Assist 4 international brands : Derma Angel (Taiwan), Secret Key (South Korea), Keana Nadeshiko and DHC (Japan) for Indonesia and liaise with brand principals in respective countries• Act as the brand owners in Indonesia by taking full responsibilities to make decisions upon any activations• Deliver ATL and BTL targets as per budget for each brand• Define and implement clear portfolio management strategy for each brand, in synchronization with commercial strategy of B2B and B2C team• Develop and lead the execution of holistic marketing mix by each brand• Control and manage marketing expenses efficiently• Work with brand innovation and data team to identify the unmet needs for NPDs to be shared to brand principals• Responsible for planning, executing and reporting plans for NPLs and NPDs of each brand• Work with Trade Marketing team to define and implement visibility and productive working flow / process for Road-to-market program across channels (GT and convenient stores)• Work with Marketing Strategic Planner team to define and implement productive working flow / process for each campaign's marketing maximization across channels• Raise brand awareness and engagement through social media plans, digital marketing, and collaboration with influencers• Review and analyse brand monthly performances and activities

    • Assistant Brand Manager of Derma Angel, Keana Nadeshiko, and Secret Key Indonesia
      • Mar 2022 - Apr 2022

      • Assist 3 international brands : Derma Angel (Taiwan), Keana Nadeshiko (Japan), and Secret Key (South Korea) for Indonesia and liaise with brand principals in respective countries• Act as the brand owners in Indonesia by taking full responsibilities to make decisions upon any activations• Deliver ATL and BTL targets as per budget for each brands• Define and implement clear portfolio management strategy for each brands, in synchronization with commercial strategy of B2B and B2C team• Develop and lead the execution of holistic marketing mix by each brands• Control and manage marketing expenses efficiently• Work with brand innovation and data team to identify the unmet needs for NPDs to be shared to brand principles• Responsible for planning, executing and reporting plans for NPLs and NPDs of each brands• Work with Trade Marketing team to define and implement visibility and productive working flow / process for Road-to-market program across channels (GT and convenient stores)• Work with Marketing Strategic Planner team to define and implement productive working flow / process for each brands' campaigns marketing maximization across channels• Raise brand awareness and engagement through social media plans, digital marketing, and collaboration with KOLs• Review and analyse brand monthly performances and activities

    • Assistant Brand Manager of Ariul, Derma Angel, Keana Nadeshiko, and Secret Key Indonesia
      • Oct 2021 - Mar 2022

      • Assist 4 international brands : Ariul (South Korea), Derma Angel (Taiwan), Keana Nadeshiko (Japan), and Secret Key (South Korea) for Indonesia and liaise with brand principals in respective countries• Act as the brand owners in Indonesia by taking full responsibilities to make decisions upon any activations• Deliver ATL and BTL targets as per budget for each brands• Define and implement clear portfolio management strategy for each brands, in synchronization with commercial strategy of B2B and B2C team• Develop and lead the execution of holistic marketing mix by each brands• Control and manage marketing expenses efficiently• Work with brand innovation and data team to identify the unmet needs for NPDs to be shared to brand principles• Responsible for planning, executing and reporting plans for NPLs and NPDs of each brands• Work with Trade Marketing team to define and implement visibility and productive working flow / process for Road-to-market program across channels (GT and convenient stores)• Work with Marketing Strategic Planner team to define and implement productive working flow / process for each brands' campaigns marketing maximization across channels• Raise brand awareness and engagement through social media plans, digital marketing, and collaboration with KOLs• Review and analyse brand monthly performances and activitiesAchievement:- Storie Mates Choice Awards 2021 - Acne Patch of the Year (Derma Angel Acne Care Kit)

    • Assistant Brand Manager of Ariul, Derma Angel and Keana Nadeshiko Indonesia
      • Jun 2021 - Oct 2021

      • Assist 3 international brands : Ariul (South Korea), Derma Angel (Taiwan), and Keana Nadeshiko (Japan) for Indonesia and liaise with brand principals in respective countries• Act as the brand owners in Indonesia by taking full responsibilities to make decisions upon any activations• Deliver ATL and BTL targets as per budget for each brands• Define and implement clear portfolio management strategy for each brands, in synchronization with commercial strategy of B2B and B2C team• Develop and lead the execution of holistic marketing mix by each brands• Control and manage marketing expenses efficiently• Work with brand innovation and data team to identify the unmet needs for NPDs to be shared to brand principles• Responsible for planning, executing and reporting plans for NPLs and NPDs of each brands• Work with Trade Marketing team to define and implement visibility and productive working flow / process for Road-to-market program across channels (GT and convenient stores)• Work with Marketing Strategic Planner team to define and implement productive working flow / process for each brands' campaigns marketing maximization across channels• Raise brand awareness and engagement through social media plans, digital marketing, and collaboration with KOLs• Review and analyse brand monthly performances and activities

    • Assistant Brand Manager of Ariul and Derma Angel Indonesia
      • Mar 2021 - Jun 2021

      • Assist 2 international brands : Ariul (South Korea) and Derma Angel (Taiwan) for Indonesia and liaise with brand principals in respective countries• Act as the brand owners in Indonesia by taking full responsibilities to make decisions upon any activations• Deliver ATL and BTL targets as per budget for each brands• Define and implement clear portfolio management strategy for each brands, in synchronization with commercial strategy of B2B and B2C team• Develop and lead the execution of holistic marketing mix by each brands• Control and manage marketing expenses efficiently• Work with brand innovation and data team to identify the unmet needs for NPDs to be shared to brand principles• Responsible for planning, executing and reporting plans for NPLs and NPDs of each brands• Work with Trade Marketing team to define and implement visibility and productive working flow / process for Road-to-market program across channels (GT and convenient stores)• Work with Marketing Strategic Planner team to define and implement productive working flow / process for each brands' campaigns marketing maximization across channels• Raise brand awareness and engagement through social media plans, digital marketing, and collaboration with KOLs• Review and analyse brand monthly performances and activities

    • Singapore
    • Human Resources Services
    • 700 & Above Employee
    • Speaker
      • May 2022 - May 2022

      • Speaker for "Menggapai Impian dengan Beasiswa LPDP" • Organised by Glints Expert Class • Participated by young professionals all over Indonesia with the goals of helping explore their potentials, develop skills, and support personal development • Speaker for "Menggapai Impian dengan Beasiswa LPDP" • Organised by Glints Expert Class • Participated by young professionals all over Indonesia with the goals of helping explore their potentials, develop skills, and support personal development

    • Non-profit Organization Management
    • 1 - 100 Employee
    • Speaker
      • Mar 2022 - Mar 2022

      • Speaker for "Caffein #3: Life After Graduation: Master's Degree or Career" • Organised by Leaders Cafe • Participated by college students all over Indonesia with the goals of helping distribute knowledge to become future-ready leaders through two-way communication learning, case-based, and less strict rules • Speaker for "Caffein #3: Life After Graduation: Master's Degree or Career" • Organised by Leaders Cafe • Participated by college students all over Indonesia with the goals of helping distribute knowledge to become future-ready leaders through two-way communication learning, case-based, and less strict rules

    • Indonesia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Speaker
      • Oct 2021 - Nov 2021

      • First speaker for Marketing Seminar on Branding and Packaging • Sponsored by My Skin But Better (MSBB) and Skin Game Official • Participated by local housewives with the goal of helping their businesses grow through collaborative seminar and interactive workshop activities • First speaker for Marketing Seminar on Branding and Packaging • Sponsored by My Skin But Better (MSBB) and Skin Game Official • Participated by local housewives with the goal of helping their businesses grow through collaborative seminar and interactive workshop activities

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Connection Planning Executive
      • Sep 2019 - Mar 2021

      • Responsible for brand POND’S Female Cleanser under the key leader player of the FMCG environment (Unilever) • Along with the team, managed to maintain positive market shares amidst pandemic • Planned, innovated, budgeted, implemented, monitored and reported POND'S media campaigns, both conventional and digital • Helped Unilever leverage its brand with the power of media • Collaborated with related parties and media vendors • Assisted brand and provide media recommendations for each campaign Achievement credits with agencies, client & partner: - Popbela Beauty Award 2020 - Best Face Cleanser (POND'S Cleansing Balm)

  • Anonimo Leather
    • Yogyakarta Area, Yogyakarta, Indonesia
    • Marketing Lead
      • Apr 2017 - Mar 2020

      • Anonimo Leather is a local leather startup business that consists of only three young women • Our vision is to empower women, by involving only women in all stages (from production to selling) • Worked closely with Production, Finance and Business Development divisions, including helping these divisions on their assignments • Drafted marketing strategies, including monthly budgeting, defining target markets and deciding on ways to increase engagement rates, from visit to conversion, on social medias • Documented and implemented partnership proposals and contracts, including components such as goals, timeline and identification of prospective stakeholders according to target markets • Planned and executed monthly events such as photo shoots and workshops on leather craft, including sourcing resources, drafting posters, contacting participants, and assisting with budgeting • Increased active followers on social media from 50 to 9,783 • Negotiated, established, and maintained partnerships with 3 local and 1 international stakeholders

    • Indonesia
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant
      • Aug 2016 - Dec 2018

      • Supervised 4 courses, which were Diplomacy (2016), Social Sciences (2016), International Security Studies (2017), and Research Methods in International Relations Advanced (2018) • Read preliminary reading of each courses before semesters started • Helped lecturers with administrative tasks such as assisting more or less 260 students in total, moderating their presentations, and teaching tutorial classes in exam periods • Improved personal development skills mainly in the fields of research and analysis

    • Government Administration
    • 100 - 200 Employee
    • Policy Analyst
      • Dec 2017 - Feb 2018

      • Analysed 24 gender-limiting policies using gender analysis tools such as Gender Analysis Pathways (GAP) and Problem-based Approach (PROBA), which considerably developed my research and analysis skills • Interviewed relevant policy makers regarding those policies • Drafted policy recommendations • Presented policy briefs to the superiors • Facilitated superiors with documents, minutes of meetings, and travel itineraries for domestic and international work visits (including searching for the most appropriate accommodation)

    • Secretary at Department of Arts and Literature
      • Dec 2016 - Dec 2017

      • Drafted proposals of events to Head of Department of International Relations, if needed • Organised meetings to ensure the timeline were met, wrote minutes of meetings, and shared it to the group • Planned, prepared and facilitated various arts and literature events, attended by all International Relations students from batch 2013 until 2017, which were about 1000 students in total • Drafted proposals of events to Head of Department of International Relations, if needed • Organised meetings to ensure the timeline were met, wrote minutes of meetings, and shared it to the group • Planned, prepared and facilitated various arts and literature events, attended by all International Relations students from batch 2013 until 2017, which were about 1000 students in total

    • Waitress
      • Sep 2017 - Nov 2017

      • Gave menus and took orders for food and drinks• Informed customers about special menus and promos• Served food and drinks• Dealt with bill payments• Made sure tables are clean and tidy as customers go

    • Hostess
      • Sep 2017 - Nov 2017

      • Greeted customers• Ensured quality experience• Made dining reservations

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Staff of Incoming Exchange Global Internship Programme
      • Sep 2015 - Sep 2016

      • Involved in all recruitment process (e.g interview, review, monitor) • Conducted technical reviews to identify early possible issues • Partnered and further maintained close relationships with educational institutions and hospitality companies interested in hiring international interns • Established 3 deals and handled hospitality for incoming interns, from their arrival until departure • Developed performance metrics to determine the effectiveness of interns • Liaised interns during their internship period

    • Indonesia
    • Government Administration
    • 700 & Above Employee
    • Legislative Assistant Intern to the Head of Commission 1
      • Dec 2015 - Feb 2016

      • Assisted Mrs. Meutya Viada Hafid, the Head of Commission I • Assisted a legislative member in internal meetings and liaised her in external meetings • Facilitated her with documents, minutes of meetings, and travel itineraries for domestic and international work visits • Managed incoming and outcoming electronic and physical mails, and other administrative tasks • Coordinated with other legislative and Ministers' assistants regarding the documents' preparation • Assisted Mrs. Meutya Viada Hafid, the Head of Commission I • Assisted a legislative member in internal meetings and liaised her in external meetings • Facilitated her with documents, minutes of meetings, and travel itineraries for domestic and international work visits • Managed incoming and outcoming electronic and physical mails, and other administrative tasks • Coordinated with other legislative and Ministers' assistants regarding the documents' preparation

    • Indonesia
    • Education Administration Programs
    • 200 - 300 Employee
    • Candidate for National Competition
      • 2014 - Apr 2015

      Active member and news caster in SPH News Casting Club, representing SPH at various news casting national competition

    • Dance Teacher
      • Aug 2014 - Nov 2014

  • Epiginosko FM
    • Pematangsiantar
    • Radio Broadcaster Intern
      • Jul 2014 - Jul 2014

    • Indonesia
    • Primary and Secondary Education
    • 1 - 100 Employee
    • President of Student Council
      • Jun 2011 - May 2012

      • Led approximately 270 students in total • Organised and made innovations to school’s annual events • Led approximately 270 students in total • Organised and made innovations to school’s annual events

Education

  • The London School of Economics and Political Science (LSE)
    Incoming MSc Candidate, Gender, Policy and Inequalities
    2022 - 2023
  • The University of Queensland
    Exchange Programme, Political Science and International Studies
    2017 - 2017
  • Universitas Gadjah Mada (UGM)
    Bachelor's degree, International Relations and Affairs
    2015 - 2018
  • International Baccalaureate
    Diploma, Sekolah Pelita Harapan International
    2012 - 2015

Community

You need to have a working account to view this content. Click here to join now