Experience

Pliant
• India
• Software Development
• Marketing Operations Manager

  • Feb 2023 - Present


SoftwareONE

• Switzerland
• IT Services and IT Consulting
• 700 & Above Employee

• Global Lead Marketing Operations

  • May 2019 - Present

  Managing strategic marketing operations for SoftwareONE: Marketing Technology: - long-tern MarTech stack strategy (Marketing Automation, CMS, webinar, survey, ABM(X) tools etc.); - Integrate MarTech into IT infrastructure of the entire organization - activate & expand data flow between Martech and sales technologies, e.g., Marketing automation and CRM synchronization - Plan marketing investments in technology Marketing Processes: - drive lead management improvement initiatives (lead scoring, lead lifecycle) with Marketing and Sales - Marketing <> Sales SLA Marketing Transformation: - as part of the global marketing leadership team shape marketing vision, establish team goals and work with direct reports and leaders across the organization on execution - define operational strategies based on the digital marketing maturity stage - identify ways for multiple business units to create operational effectiveness - end-user adoption and engagement: deliver enablement to marketing, sales and other internal customers on effectively using marketing technology and capabilities provided Team and Project Management: - lead multiple, complex projects ensuring they are delivered on time, with high quality and within budget - manage resources through effective use of agile development sprints Marketing Performance Analysis: - Translate marketing goals into measurable outcomes, define KPIs - Create various reports and dashboards to enable stakeholders to make data-driven decisions. Data Governance: - focus on contact enrichment strategies to support sales with building a rich view of SoftwareONE customers and prospects - ensure data compliance across multiple platforms



COMPAREX

• Switzerland
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Implementation Project Lead

  • Sep 2015 - May 2019

  As Project Lead Digital Marketing Implementation is responsible for implementing an Integrated Digital Marketing Ecosystem: - Website Integration: installation, optimization and launch of the new CMS - Content Management: design of the global digital content concept, CMS global architecture set up - Lead Management: lead operation processes digitalization - Customer Data Management: digital data utilization concepts set up (CRM, Digital Marketing Platform) - Marketing Automation As Project Lead Digital Marketing Implementation is responsible for implementing an Integrated Digital Marketing Ecosystem: - Website Integration: installation, optimization and launch of the new CMS - Content Management: design of the global digital content concept, CMS global architecture set up - Lead Management: lead operation processes digitalization - Customer Data Management: digital data utilization concepts set up (CRM, Digital Marketing Platform) - Marketing Automation


COMPAREX LLC, Russia
• Senior Marketing Manager

  • Apr 2013 - Sep 2015

АУРУМ
• Kazakhstan
• Farming
• 1 - 100 Employee
• Marketing Specialist

  • Aug 2011 - Dec 2012