Refilwe Methikge

Marketing and Brand officer at Tshela Healthcare
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Contact Information
Location
City of Johannesburg, ZA

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Experience

    • South Africa
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Marketing and Brand officer
      • Nov 2023 - Present

      City of Johannesburg, Gauteng, South Africa

    • South Africa
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Account Executive
      • Apr 2023 - Aug 2023

      City of Johannesburg, Gauteng, South Africa

    • South Africa
    • Newspaper Publishing
    • 100 - 200 Employee
    • Marketing and Brand Officer
      • Jun 2022 - Sep 2022

      City of Johannesburg, Gauteng, South Africa - Responsible for planning and implementing marketing initiatives for core and new brands. - Grow existing revenues from core marketing and brand activities. - Develop new marketing and brand opportunities from title brands. - Seek sponsorship and partnerships for marketing and circulation growth activities. - Manage multiple marketing and brand projects from implementation to finalisation within budget and set timeframes. - Develop briefs for marketing and brand campaigns as it… Show more - Responsible for planning and implementing marketing initiatives for core and new brands. - Grow existing revenues from core marketing and brand activities. - Develop new marketing and brand opportunities from title brands. - Seek sponsorship and partnerships for marketing and circulation growth activities. - Manage multiple marketing and brand projects from implementation to finalisation within budget and set timeframes. - Develop briefs for marketing and brand campaigns as it relates to advertising and marketing and communication material. - Develop marketing material , publicity and communication from brand activations and engagements. ' - Seek sponsorships and partnerships fro marketing and circulation growth activities. - Work with internal and external parties in developing marketing collateral. - Provide regular progress reports and submit a comprehensive report after each activations - Pro-actively promote brand and marketing campaigns on social media platforms. - Ensure that all procurement aligns with Independent Media's BEE objectives. - Build and maintain relationships with all internal and external stakeholders. - Manage ad-hoc projects. Show less

    • Marketing Intern
      • Feb 2019 - Aug 2019

      Johannesburg Area, South Africa

    • South Africa
    • Client Services
      • Mar 2016 - May 2017

      Northlands corner, North riding Johannesburg o Checking the quality of the work leaving the Agency. (marketing material, proofing documents etc.) o Answering all Clients’ queries promptly. o Providing creative teams with the necessary products to assist in generating top quality work. o Working with the creative team to produce the most relevant presentation materials for new work. o Ensures that the work in progress will meet with the set deadlines. Controls work in progress through meetings with Traffic together with the… Show more o Checking the quality of the work leaving the Agency. (marketing material, proofing documents etc.) o Answering all Clients’ queries promptly. o Providing creative teams with the necessary products to assist in generating top quality work. o Working with the creative team to produce the most relevant presentation materials for new work. o Ensures that the work in progress will meet with the set deadlines. Controls work in progress through meetings with Traffic together with the Creative Director, and prepares a progress report for o Assists the Marketing coordinator in the production of all social media campaigns. o Updates the Traffic Controller as soon as any changes happen to the status of the job. o Reviewing status of all jobs with Traffic on a weekly basis. o Starting jobs as soon as required and regularly closing jobs. o Submitting timing plans / estimates to client for approval. o Giving a clear indication of dates by which work is required. o Where possible, giving sufficient time for briefs to be worked on to standard timings. o Immediately informing client of revisions to timing plans/estimates, supplying and gaining approval of supplementary estimates where necessary. o Checking the quality of all advertising and marketing material produced on my account (e.g. checks spelling and grammatical accuracy of print advertising and marketing materials).  Website; o Updating clients’ database on WordPress for email campaigns. o Updating content on clients’ website.  Media; o Liaising with the Media companies in preparing media plans for the Client. o Keeping Media companies informed of developments with creative work, etc. o Keeping abreast of developments in all areas of media. o Updating the clients’ electronic database for the distribution of monthly newsletters through mailchimp. o Taking responsibility for the execution and implementation of approved social media campaigns. o Delegating work effectively to graphic designers and website designers. Show less

    • Banking
    • 100 - 200 Employee
    • Remediation analyst
      • Jun 2015 - Mar 2016

      Fox street, Marshaltown, Johannesburg  Ensuring KYC due diligence reviews is undertaken on the banks clients to the required quality and detail on a timely basis.  Analyzing the risk associated with the client from a technical perspective.  Performing research via internal and external sources, gather and analyze documentation in accordance with regulatory and KYC requirements.  Working effectively with key stakeholders using strong influencing skills to ensure mutually satisfactory resolution of key issues… Show more  Ensuring KYC due diligence reviews is undertaken on the banks clients to the required quality and detail on a timely basis.  Analyzing the risk associated with the client from a technical perspective.  Performing research via internal and external sources, gather and analyze documentation in accordance with regulatory and KYC requirements.  Working effectively with key stakeholders using strong influencing skills to ensure mutually satisfactory resolution of key issues and the respective responsibilities are understood and discharged.  Checking if all documents comply with FICA and all bank requirements  Clarifying with the coverage support manager if FICA documents are valid  Making sure that the bank products linked to the entity correspond with what is on bank system (IMSP, Midbase) Show less

    • Egypt
    • Oil and Gas
    • 1 - 100 Employee
    • Graduate
      • Mar 2014 - Mar 2015

      Parktown, Johannesburg  Assisting management and account executives maintain existing accounts to enhance potential and existing customer relationships to develop new business opportunities to generate revenue, growth of the business.  Ensuring that the Cost Estimates are prepared and then discussed with the Account manager prior to presenting for Client approval.  Reconciling monthly statements against Company’s systems and production budgets.  Responsible for budget control over… Show more  Assisting management and account executives maintain existing accounts to enhance potential and existing customer relationships to develop new business opportunities to generate revenue, growth of the business.  Ensuring that the Cost Estimates are prepared and then discussed with the Account manager prior to presenting for Client approval.  Reconciling monthly statements against Company’s systems and production budgets.  Responsible for budget control over account(s).  Assisting with the development and implementation of sales and marketing strategies and positioning in accordance to a specific niche market to address value propositions, pricing, marketing, mobile/digital campaigns and marketing initiatives.  Worked with call centres and financial services companies (Banks) for outbound and inbound calls on mobile and digital campaigns.  Checking Clients monthly statement and invoices, and writing the appropriate covering explanatory letter.  Chasing Clients for payment of invoices and clears up invoice queries promptly.  Ensures that timesheets are always up to date and given to Finance timeously.  Provided sales targets and budgets to support the achievement of digital/mobile sales and marketing objectives including updating daily sales, campaign performing and pipeline reports.  Persistency reporting on the sales achieved, contact rate, response rate and the number of converted sales on a sponsor that is tested an insurance product on a segment.  Worked closely with lead generating companies and trade unions to provide data for potential and current customers. Show less

Education

  • North-West University/Noordwes-Universiteit
    Bachelor of Commerce (B.Com.), BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
    2009 - 2013
  • Google
    Certificate, The online marketing fundamentals
    2017 - 2017
  • Institute of Marketing Management (GSM)
    Postgraduate Diploma in marketing management, Marketing/Marketing Management, General, Strategic marketing
    2016 - 2017
  • Shaw Academy
    Foundation Diploma, Digital marketing
    2015 - 2015
  • Batswana High school
    Grade 12, Business/Commerce, General
    2003 - 2008
  • University of South Africa/Universiteit van Suid-Afrika
    Bachelor of honours in Business management, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
    2023 - 2025

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