Mark Reeves
Director of Branch Experience at Frontwave Credit Union- Claim this Profile
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Bio
Experience
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Frontwave Credit Union
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United States
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Financial Services
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1 - 100 Employee
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Director of Branch Experience
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Sep 2022 - Present
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First Financial Credit Union
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United States
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Banking
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1 - 100 Employee
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Director of Sales, Customer Service & Employee Engagement | Interim Branch Manager
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2021 - 2022
• Direct sales, customer service, and employee engagement efforts for the First Financial Credit Union, an $800M+ credit union for Southern California educators. • At the same time, serve as interim manager of the Montclair branch. • Helped increase net profitability by 871%, credit union membership by 24%, and total assets by 42%. • Outperformed the industry average for customer satisfaction by 94%. • Completely revamped our auto buying and auto loan business lines. Expanded production of our member-only auto buying service (PALM) by 120%. Grew full-cycle member retention by 138%. Increased auto loans by 54%; this added $53M in net new annual revenue. Added 500% more dealer discount relationships.• Significantly expanded our lending business lines. Increased personal loans by 34%; this added $28M in net new annual revenue. Grew real estate loans by 17%; this added $27M in net new annual revenue. Streamlined real estate loan funding time by 70%. • Designed, developed, executed, and evaluated 50+ major internal sales campaigns. Increased average campaign sales revenue by 45%. Improved timeliness of sales campaign launches by 335%.• Built out annual campaign calendar, and unified messaging across campaigns. Improved likelihood of achieving sales goals by 87%. Train all frontline employees on trusted advisor sales techniques. • Present regularly to the CEO, executive leadership, and board of supervisors on market trends and retail delivery. • Engage 80 employees across 10 physical branches, 1 digital branch, and 1 call center. Outperformed the industry average for staff retention by 215%. • Developed employee scorecards; created annual employee incentive and recognition programs; and spearheaded employee-suggested philanthropic outreach. Show less
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Director of Sales, Customer Service, Facilities & Employee Engagement
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2018 - 2021
• See above for key operational and sales accomplishments.• Managed $16M in facilities across 2 corporate offices and 10 branch centers.• Created scorecard to track key facilities metrics. Improved turn-around time on facility service requests by 86%.• Oversaw move to $7M corporate headquarters.• Re-bid or re-negotiated key contracts; created service-line agreements; and fostered key vendor relationships.
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Director of Sales, Customer Service & Employee Engagement
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2015 - 2018
• See above for key accomplishments.
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Director of Sales & Customer Service
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2014 - 2015
• See above for key accomplishments.
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Sales & Service Analyst
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2012 - 2014
• See above for key accomplishments.
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Auto Buying Advisor Supervisor
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2010 - 2012
• See above for key accomplishments.
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Realtor.com
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United States
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Technology, Information and Internet
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700 & Above Employee
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Digital Marketing Consultant
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2010 - 2010
• Sold online, print, and direct mail advertising to realtors nationwide. • Ensured client satisfaction for multiple books of business. • Sold online, print, and direct mail advertising to realtors nationwide. • Ensured client satisfaction for multiple books of business.
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Automotive industry
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San Bernardino, California, United States
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Sales & Leasing Manager
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2007 - 2010
• Managed auto sales and leasing efforts at Center Chevrolet & Mazda; Spreen Honda; and Moss Bros. Jeep, Chrysler & Dodge. • Achieved 110% of sales to goal. • Managed auto sales and leasing efforts at Center Chevrolet & Mazda; Spreen Honda; and Moss Bros. Jeep, Chrysler & Dodge. • Achieved 110% of sales to goal.
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Education
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California State University-San Bernardino
Bachelor of Arts - BA, Liberal Arts and Sciences/Liberal Studies