User Experience Designer

• Oct 2022 - Present

User Experience Designer

• Mar 2021 - Apr 2022

Pvot is democratizing access to high quality investment strategies for retail investors and traders. I scaled up the user experience on desktop and mobile for a wider audience. • Designed and delivered android app experience for both demand and supply sides • Directly planned and executed end-to-end UX process of website – Research, Problem redefining, Information Architecture, User Flows, Interactions, Wireframing – Lo-fi and Hi-fi, Prototyping, Iterations • Conceptualised… Show more Pvot is democratizing access to high quality investment strategies for retail investors and traders. I scaled up the user experience on desktop and mobile for a wider audience. • Designed and delivered android app experience for both demand and supply sides • Directly planned and executed end-to-end UX process of website – Research, Problem redefining, Information Architecture, User Flows, Interactions, Wireframing – Lo-fi and Hi-fi, Prototyping, Iterations • Conceptualised and delivered branding and audience-relevant messaging • Worked closely with Product, Graphics and Developer teams, along with Founder, to ensure quality and timely delivery Show less Pvot is democratizing access to high quality investment strategies for retail investors and traders. I scaled up the user experience on desktop and mobile for a wider audience. • Designed and delivered android app experience for both demand and supply sides • Directly planned and executed end-to-end UX process of website – Research, Problem redefining, Information Architecture, User Flows, Interactions, Wireframing – Lo-fi and Hi-fi, Prototyping, Iterations • Conceptualised… Show more Pvot is democratizing access to high quality investment strategies for retail investors and traders. I scaled up the user experience on desktop and mobile for a wider audience. • Designed and delivered android app experience for both demand and supply sides • Directly planned and executed end-to-end UX process of website – Research, Problem redefining, Information Architecture, User Flows, Interactions, Wireframing – Lo-fi and Hi-fi, Prototyping, Iterations • Conceptualised and delivered branding and audience-relevant messaging • Worked closely with Product, Graphics and Developer teams, along with Founder, to ensure quality and timely delivery Show less

Assistant Manager - Marketing

• Jun 2018 - Jan 2019

Managed customer relationship marketing for international flights and hotels, along with designing and operationalising the Loyalty Program for premium users. • Boosted voucher revenue by 2X by optimizing portfolio, automating campaigns & revising CRM logic and UI • Improved notif CTR by 72% via revamped content, segmented offers & strategic inventory; 45% more users Managed customer relationship marketing for international flights and hotels, along with designing and operationalising the Loyalty Program for premium users. • Boosted voucher revenue by 2X by optimizing portfolio, automating campaigns & revising CRM logic and UI • Improved notif CTR by 72% via revamped content, segmented offers & strategic inventory; 45% more users

Category Manager

• Aug 2017 - May 2018

Responsible for handling demand generation and growth for select categories - Improved salads sales by 4.3% month-on-month by revamping product mix, menu planning and promotional mix based on qualitative insights from consumer research - Headed direct marketing; Delivered highest CTR (1.26%) on notifications by streamlining campaigns for distinct consumer segments - Crafted go-to-market plans for 5 category launches - Ideated & executed 7+ marketing campaigns including, for… Show more Responsible for handling demand generation and growth for select categories - Improved salads sales by 4.3% month-on-month by revamping product mix, menu planning and promotional mix based on qualitative insights from consumer research - Headed direct marketing; Delivered highest CTR (1.26%) on notifications by streamlining campaigns for distinct consumer segments - Crafted go-to-market plans for 5 category launches - Ideated & executed 7+ marketing campaigns including, for FreshClub (premier membership program) to garner 60k+ signups in 26 days Show less Responsible for handling demand generation and growth for select categories - Improved salads sales by 4.3% month-on-month by revamping product mix, menu planning and promotional mix based on qualitative insights from consumer research - Headed direct marketing; Delivered highest CTR (1.26%) on notifications by streamlining campaigns for distinct consumer segments - Crafted go-to-market plans for 5 category launches - Ideated & executed 7+ marketing campaigns including, for… Show more Responsible for handling demand generation and growth for select categories - Improved salads sales by 4.3% month-on-month by revamping product mix, menu planning and promotional mix based on qualitative insights from consumer research - Headed direct marketing; Delivered highest CTR (1.26%) on notifications by streamlining campaigns for distinct consumer segments - Crafted go-to-market plans for 5 category launches - Ideated & executed 7+ marketing campaigns including, for FreshClub (premier membership program) to garner 60k+ signups in 26 days Show less

Assistant Manager - Trade Marketing & Distribution

• Jul 2016 - Jun 2017

Stints in various roles in Mumbai; handled Tobacco, Personal Care, Foods & Stationery portfolio across multiple channels during stints - Managed 100+ strong frontline sales force for 11 distributors servicing 8900+ outlets across Mumbai, contributing INR 20 Cr. + sale - Planned & executed multiple on-ground launches, including Yipee! PowerUp noodles, successfully placed in 108% of target outlets - Deployed tactical intervention for 31% sale boost in 3 categories; Proposed alternate… Show more Stints in various roles in Mumbai; handled Tobacco, Personal Care, Foods & Stationery portfolio across multiple channels during stints - Managed 100+ strong frontline sales force for 11 distributors servicing 8900+ outlets across Mumbai, contributing INR 20 Cr. + sale - Planned & executed multiple on-ground launches, including Yipee! PowerUp noodles, successfully placed in 108% of target outlets - Deployed tactical intervention for 31% sale boost in 3 categories; Proposed alternate routing & rendered OJT for improved service Show less Stints in various roles in Mumbai; handled Tobacco, Personal Care, Foods & Stationery portfolio across multiple channels during stints - Managed 100+ strong frontline sales force for 11 distributors servicing 8900+ outlets across Mumbai, contributing INR 20 Cr. + sale - Planned & executed multiple on-ground launches, including Yipee! PowerUp noodles, successfully placed in 108% of target outlets - Deployed tactical intervention for 31% sale boost in 3 categories; Proposed alternate… Show more Stints in various roles in Mumbai; handled Tobacco, Personal Care, Foods & Stationery portfolio across multiple channels during stints - Managed 100+ strong frontline sales force for 11 distributors servicing 8900+ outlets across Mumbai, contributing INR 20 Cr. + sale - Planned & executed multiple on-ground launches, including Yipee! PowerUp noodles, successfully placed in 108% of target outlets - Deployed tactical intervention for 31% sale boost in 3 categories; Proposed alternate routing & rendered OJT for improved service Show less

Online & Content Marketing Intern

• Apr 2016 - May 2016

Online store for men's premium grooming needs - Handled content optimization strategy & marketing on website and linked platforms, along with social media strategy especially for Instagram - Enabled business alliances with category influencers and directly managed partnership accounts Online store for men's premium grooming needs - Handled content optimization strategy & marketing on website and linked platforms, along with social media strategy especially for Instagram - Enabled business alliances with category influencers and directly managed partnership accounts

Co-owner, IIML Food Service

• Jul 2015 - Mar 2016

Student-owned on-campus cafe - Led rebranding efforts of student-run café via conception of new value proposition and its creative execution - Revamped café exteriors via end-to-end renovation exercise using recycled material; saved costs by 70% - Executed 5 integrated incentive campaigns including in collaboration with ‘Nanhi Kali’; 30% sales increase

Core Member, PRiSM - IIML Marketing Cell

• Jul 2014 - Mar 2016

IIML's oldest committee responsible for furthering marketing interests and education of students - Creatives-in-Charge; Designed 25+ digital artworks, including posters, flexes, pamphlets, presentations, videos, logos, etc., to promote 10 in-house events & 3 workshops - Organized 8 corporate events for HUL, Asian Paints, Phillips, Coca-Cola, Marico, Godrej, etc. - Published 2 brand analysis journals (900+ circulation); Organised Annual IIML Marketing Fest (500+ footfall)

Summer Intern

• Apr 2015 - May 2015

Awarded Pre-Placement Interview for exceptional project performance. Strategic Business Unit : Baby Foods Project 1 : Product launch of Cerelac Stage 5 - Conceptualised & implemented influencer-targeted communication, field force engagement & launch activities - Designed & launched print & digital salesmen detailer aids to increase product recall among healthcare professionals (HCP) - Initiated sales force engagement activities on online & offline channels to aid… Show more Awarded Pre-Placement Interview for exceptional project performance. Strategic Business Unit : Baby Foods Project 1 : Product launch of Cerelac Stage 5 - Conceptualised & implemented influencer-targeted communication, field force engagement & launch activities - Designed & launched print & digital salesmen detailer aids to increase product recall among healthcare professionals (HCP) - Initiated sales force engagement activities on online & offline channels to aid understanding of value proposition - Ensured timely delivery of communication material on National level to 17,000 HCP via 600+ strong sales force Project 2: Brand Repositioning of Nestum - Conducted qualitative research to observe the brand’s relevance in influencer’s mind, its perception & usage - Segmented gatekeepers behaviourally to gauge endorsing practice & recommended repositioning of the brand Show less Awarded Pre-Placement Interview for exceptional project performance. Strategic Business Unit : Baby Foods Project 1 : Product launch of Cerelac Stage 5 - Conceptualised & implemented influencer-targeted communication, field force engagement & launch activities - Designed & launched print & digital salesmen detailer aids to increase product recall among healthcare professionals (HCP) - Initiated sales force engagement activities on online & offline channels to aid… Show more Awarded Pre-Placement Interview for exceptional project performance. Strategic Business Unit : Baby Foods Project 1 : Product launch of Cerelac Stage 5 - Conceptualised & implemented influencer-targeted communication, field force engagement & launch activities - Designed & launched print & digital salesmen detailer aids to increase product recall among healthcare professionals (HCP) - Initiated sales force engagement activities on online & offline channels to aid understanding of value proposition - Ensured timely delivery of communication material on National level to 17,000 HCP via 600+ strong sales force Project 2: Brand Repositioning of Nestum - Conducted qualitative research to observe the brand’s relevance in influencer’s mind, its perception & usage - Segmented gatekeepers behaviourally to gauge endorsing practice & recommended repositioning of the brand Show less

Social Media Strategist

• Dec 2013 - Jan 2014

Start-up by IIT-Delhi students, providing end-to-end solution to 'skill gap' and resultant unemployability among students & graduates - Managed content to roll out pre-product marketing strategy garnering 200+ user signups in 15 days - Identified target group through online and offline channels, spread across 5 Engg. & 3 MBA disciplines - Promoted the product on 3 online platforms through creative content generation; 1,000+ viewership Start-up by IIT-Delhi students, providing end-to-end solution to 'skill gap' and resultant unemployability among students & graduates - Managed content to roll out pre-product marketing strategy garnering 200+ user signups in 15 days - Identified target group through online and offline channels, spread across 5 Engg. & 3 MBA disciplines - Promoted the product on 3 online platforms through creative content generation; 1,000+ viewership

Sales Executive

• Jul 2011 - Jul 2012

Start-up by DU students - Responsible for publicity and sales of employability enhancing services across 25 colleges - Conducted personal & group promotional talks to pitch the product to a customer base of 150+ - Awarded for generating the highest sales of INR 27,000 in the start-up among 12 sales executives Start-up by DU students - Responsible for publicity and sales of employability enhancing services across 25 colleges - Conducted personal & group promotional talks to pitch the product to a customer base of 150+ - Awarded for generating the highest sales of INR 27,000 in the start-up among 12 sales executives

Founder

• Nov 2010 - Jul 2011

- Launched the first ever on-campus student venture in school that specialized in customizing tee-shirts - Conducted promotions & demos, deployed economical supply chain & earned 62.5% ROI in 6 months - Launched the first ever on-campus student venture in school that specialized in customizing tee-shirts - Conducted promotions & demos, deployed economical supply chain & earned 62.5% ROI in 6 months