Reena Mehta
Customer Success, Director of Client Onboarding at boostr- Claim this Profile
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Topline Score
Bio
Lauren Kallareou
Reena consistently delivers high quality work with tight timelines. Her strong organizational and project management skills made her a pleasure to work with.
Amy McDonough
Reena was creative in her development of new sales packages and pitches for Webshots advertising clients. Reena balanced well the fine line of clients needs and product development resource constraints.
Lauren Kallareou
Reena consistently delivers high quality work with tight timelines. Her strong organizational and project management skills made her a pleasure to work with.
Amy McDonough
Reena was creative in her development of new sales packages and pitches for Webshots advertising clients. Reena balanced well the fine line of clients needs and product development resource constraints.
Lauren Kallareou
Reena consistently delivers high quality work with tight timelines. Her strong organizational and project management skills made her a pleasure to work with.
Amy McDonough
Reena was creative in her development of new sales packages and pitches for Webshots advertising clients. Reena balanced well the fine line of clients needs and product development resource constraints.
Lauren Kallareou
Reena consistently delivers high quality work with tight timelines. Her strong organizational and project management skills made her a pleasure to work with.
Amy McDonough
Reena was creative in her development of new sales packages and pitches for Webshots advertising clients. Reena balanced well the fine line of clients needs and product development resource constraints.
Experience
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boostr
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United States
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Software Development
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1 - 100 Employee
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Customer Success, Director of Client Onboarding
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Oct 2020 - Present
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Independent Consultant
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New York, New York
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Independent Consultant
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Dec 2016 - Present
-Serve as ad operations expert and business partner to internal teams to meet needs of clients by evaluating and implementing/adjusting ad tech platforms for desktop, mobile, and In-App -Effectively lead change management activities - strategy, decision-making, execution and communication - to scale team and capabilities, while identifying new features and functionalities to keep pace with industry trends and business objectives. -Provide publishers/agencies guidance around publisher operations, yield & revenue management strategy and ad technology solutions -Introduce new roles, responsibilities, team alignment and workflow to client organization, ensuring ongoing seamless deal execution and revenue generation Show less
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Fox Networks Group
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United States
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Entertainment Providers
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300 - 400 Employee
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Sr. Director, Digital Advertising Operations
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Jan 2019 - Sep 2020
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SpinMedia Group, Inc.
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United States
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Online Media
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1 - 100 Employee
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Senior Director, Advertising Operations
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Jul 2015 - Dec 2016
-Built, led, and managed ad operations, account management, and programmatic operations teams to drive ongoing efficiencies through process optimization, automation, and business rules to reduce operating costs while protecting revenue and improving speed & efficiency -Developed partnerships with sales, finance, product, engineering, design and marketing as well as clients and outsourced teams to influence operational thought leadership and ensure flawless campaign execution -Managed implementation of new ad and data technologies in the ad stack, across direct and programmatic sold inventory -Planned and led execution for Doubleclick Sales Manager and DFP ad server overhaul and header bidding Show less
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Director, Advertising and Network Operations
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Feb 2014 - Jul 2015
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Yardbarker
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Online Audio and Video Media
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1 - 100 Employee
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Network Operations Manager
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May 2011 - Feb 2014
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Travelocity
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United States
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Travel Arrangements
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200 - 300 Employee
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Manager, Ad Operations
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Mar 2008 - Dec 2010
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CNET
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Senior Product Marketing Manager
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Jan 2007 - Nov 2007
Senior Product Marketing Manager for the Community division of CNET Networks: Webshots.com, CHOW.com, UrbanBaby.com Senior Product Marketing Manager for the Community division of CNET Networks: Webshots.com, CHOW.com, UrbanBaby.com
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Manager, Ad Programs and Operations
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Jul 2005 - Jan 2007
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Account Manager
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Aug 2002 - Jul 2005
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TopicaPlus.com
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United States
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Internet
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1 - 100 Employee
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Senior Account Manager
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Sep 2000 - Oct 2001
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Excite@Home
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Technology, Information and Internet
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1 - 100 Employee
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National Account Manager
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Oct 1998 - Oct 2000
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Office Manager
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1998 - 1998
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Education
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1996 - 1998
University of California, Berkeley
Bachelors, Mass Communications
Community
