reena meena

Head of Product at Happy Jars Private Limited
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Contact Information
us****@****om
(386) 825-5501
Location
New Delhi, Delhi, India, IN

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Experience

    • India
    • Food and Beverage Services
    • 1 - 100 Employee
    • Head of Product
      • Nov 2021 - Present

      New Delhi, Delhi, India

    • India
    • Manufacturing
    • 1 - 100 Employee
    • Product Development Manager
      • Jun 2021 - Oct 2021

      Bangalore Urban, Karnataka, India I led the launch of gourmet dips, dark chocolate varieties, and popped potato chips with various flavors. I managed R&D, production, QA, inventory, and vendor relationships.

    • India
    • Food and Beverage Services
    • 1 - 100 Employee
    • Product Development and Lead brand activation
      • Apr 2020 - May 2021

      Gurugram, Haryana, India EGGOZ, envision to revamp India's layer poultry industry by incorporating highly innovative and tech driven methods. Product development manager| analyze market trends, consumer needs, working upon new Egg-based products including R&D, market research, competitive research, roadmap strategies, shelf life analysis, chemical analysis of a product and packaging and launch plan. Lead brand activation| Developed brand value proposition and marketing strategies( Online and Offline campaigns)… Show more EGGOZ, envision to revamp India's layer poultry industry by incorporating highly innovative and tech driven methods. Product development manager| analyze market trends, consumer needs, working upon new Egg-based products including R&D, market research, competitive research, roadmap strategies, shelf life analysis, chemical analysis of a product and packaging and launch plan. Lead brand activation| Developed brand value proposition and marketing strategies( Online and Offline campaigns), tracking brand health, strategize and executed Facebook and Instagram marketing.

    • Product developer trainee
      • Oct 2019 - Mar 2020

      Gurugram, Haryana, India Thoroughly researched key information on 30+ competitors, 500+ consumers to analysis socio demographic. Trends, shelf life of a product and identified shifts in consumer demand through primary and secondary research to developed 20+ core Egg based products.

    • Audit Trainee
      • Jan 2019 - Jun 2019

      Gurugram, Haryana, India Developed a skill gap assessment model by analyzing 7 industrial sites aimed at enhanced productivity Designed an extensive framework for shop-floor employee training focusing on soft skill improvement.

Education

  • Malwa institute of Technology, Nipaniya Byass, Indore

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