Reena George

Co-Founder and Director - Marketing at bṛhat
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Location
Hyderabad, Telangana, India, IN

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Credentials

  • COPC
    -

Experience

    • India
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Co-Founder and Director - Marketing
      • May 2022 - Present
    • United States
    • Retail
    • Yoga, Wellness and Sustainability Consultant
      • Feb 2019 - Present
    • Associate Director Marketing Communications
      • Jul 2020 - Jan 2022
    • India
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Yoga Teacher Training Curriculum design and delivery
      • Sep 2018 - Dec 2019

      Led the Yoga Teacher Training (YTT) program curriculum design, delivery, operations, client engagement and satisfaction. Also managed branding, business development and digital marketing Led the Yoga Teacher Training (YTT) program curriculum design, delivery, operations, client engagement and satisfaction. Also managed branding, business development and digital marketing

    • India
    • Information Technology & Services
    • 700 & Above Employee
    • Senior Manager
      • Jan 2015 - Feb 2019

      Current role demands skills & expertise in varied domains such as Project management, Business Analysis, Operations, Change Management, Risk & Control etc to apply in agile projects that deliver Process efficiency, Digital transitions,Customer excellence etc for Global Banks in APAC and EMEA regions. Collaborative efforts to steer diverse teams across the globe for desired results, achieving meaningful insights into as is business models, challenging them and recommending solutions that best… Show more Current role demands skills & expertise in varied domains such as Project management, Business Analysis, Operations, Change Management, Risk & Control etc to apply in agile projects that deliver Process efficiency, Digital transitions,Customer excellence etc for Global Banks in APAC and EMEA regions. Collaborative efforts to steer diverse teams across the globe for desired results, achieving meaningful insights into as is business models, challenging them and recommending solutions that best satisfy conflicting interests in a time bound manner are but some of the perks of the role.

    • Senior Manager
      • Nov 2010 - Feb 2019

    • Manager
      • Oct 2011 - Dec 2013

      1. Consumer Banking group of Citibank UK aimed to achieve 4 critical objectives with their Financial centre optimization project: - Reduce Transactions in the Branch channel ; Increase Digital channel usage of customer base; Improve Turnaround Time via Straight Through Processing & process efficiency; Reduce Complaints related to non pricing issues Accomplishments: Quick Win, Tactical improvements & Strategic solutions offered to improve Operational efficiency; Online Help tool &… Show more 1. Consumer Banking group of Citibank UK aimed to achieve 4 critical objectives with their Financial centre optimization project: - Reduce Transactions in the Branch channel ; Increase Digital channel usage of customer base; Improve Turnaround Time via Straight Through Processing & process efficiency; Reduce Complaints related to non pricing issues Accomplishments: Quick Win, Tactical improvements & Strategic solutions offered to improve Operational efficiency; Online Help tool & Virtual Account for Digital transition; Comprehensive Customer & Staff Education initiatives;Campaign management & Channel enhancements to retain digital appetite 2. Process Re-engineering -Onsite project: Budapest, Hungary Citibank EMEA’s region wide platform restructuring initiative – Project R is focused on improving operational efficiency. Project R's main objectives were: - Reduce technology support cost and help address time to market issues -Standardize product set and processes across all the countries -Improve turnaround time through Straight Through Processing -Transfer best practices between businesses and simplify UAT processes for future enhancements Business Consultant/Analyst role: • Tactical improvements aimed at improving operational efficiency Cost Benefit Analysis • Project’s whopping success story made it to the Sales pitch fliers used by Senior management for new business. Also won special recognition with an induction into another ambitious project for financial centres optimisation for another franchise in the same region

    • Operations Manager
      • Nov 2010 - Sep 2011

      Funds transfer ops for Citibank Australia for local & foreign currency payments & transfers including security call backs to customers, scrutinizing payment requirements, MIFT control requirements & investigation of missing payments. Introduced & Implemented transaction review, standardized scripts for managing mail traffic & in house automations to drive non linear growth & deliver defect free processing. Successfully identified and completed 3 ‘xlnc lite’ project ideas for the… Show more Funds transfer ops for Citibank Australia for local & foreign currency payments & transfers including security call backs to customers, scrutinizing payment requirements, MIFT control requirements & investigation of missing payments. Introduced & Implemented transaction review, standardized scripts for managing mail traffic & in house automations to drive non linear growth & deliver defect free processing. Successfully identified and completed 3 ‘xlnc lite’ project ideas for the Team by revisiting the process flows leading to productivity saves & cost benefits. Customized the staff incentive plan to suit current error trends & volumes resulting in increased accuracy levels Certified in BFSI -Payments domain by TCS domain academy.

    • Assistant Manager-Risk & Internal Control
      • Oct 2008 - Jan 2010

      Partnered with the ops heads & leveraged prior banking knowledge to identify & highlight operational risks in complex wholesale banking processes & recommended control plans that were unique & effective. Designed a training plan on auditing methodology & imparted the same to new hires. Lead & drove the org wide Compliance Awareness initiative by way of posters, surveys, quizzes & puzzles. Was rated "Exceeds" on competency (top 10%), within the 6 month… Show more Partnered with the ops heads & leveraged prior banking knowledge to identify & highlight operational risks in complex wholesale banking processes & recommended control plans that were unique & effective. Designed a training plan on auditing methodology & imparted the same to new hires. Lead & drove the org wide Compliance Awareness initiative by way of posters, surveys, quizzes & puzzles. Was rated "Exceeds" on competency (top 10%), within the 6 month tenure in the Performance measurement cycle. Organization Show less Partnered with the ops heads & leveraged prior banking knowledge to identify & highlight operational risks in complex wholesale banking processes & recommended control plans that were unique & effective. Designed a training plan on auditing methodology & imparted the same to new hires. Lead & drove the org wide Compliance Awareness initiative by way of posters, surveys, quizzes & puzzles. Was rated "Exceeds" on competency (top 10%), within the 6 month… Show more Partnered with the ops heads & leveraged prior banking knowledge to identify & highlight operational risks in complex wholesale banking processes & recommended control plans that were unique & effective. Designed a training plan on auditing methodology & imparted the same to new hires. Lead & drove the org wide Compliance Awareness initiative by way of posters, surveys, quizzes & puzzles. Was rated "Exceeds" on competency (top 10%), within the 6 month tenure in the Performance measurement cycle. Organization Show less

    • Business Unit Compliance Officer
      • Oct 2003 - Feb 2007

      Compliance function (Infosec/Business continuity/RCSA/Audit): Handled several special Audits such as the BS7799, SOX audit, OCC, ISO, including preparation, documentation and review single handedly. Appointed as the Fraud, RCSA (Risk & Control Self Assessment), Infosec & BCP/COB (Continuity of Business) coordinator for the retail banking services wing of Citibank UK & was responsible for imparting Compliance training. Authored & continuously reviewed several critical… Show more Compliance function (Infosec/Business continuity/RCSA/Audit): Handled several special Audits such as the BS7799, SOX audit, OCC, ISO, including preparation, documentation and review single handedly. Appointed as the Fraud, RCSA (Risk & Control Self Assessment), Infosec & BCP/COB (Continuity of Business) coordinator for the retail banking services wing of Citibank UK & was responsible for imparting Compliance training. Authored & continuously reviewed several critical documents such as the RCSA, BCP/COB plan, Compliance Plan, Exceptions policy etc for the unit. Performed regular real time BCP testing for units by coordinating personnel/technical /infrastructural and administrative arrangements across sites & ensuring timely & effective communication for the preparation of the same. Was the youngest member of the ARR (Audit Risk & Review) focus group of the Consumer Banking division & successfully managed the 1st ARR for the Retail phone-banking Unit with zero comments. Day 2 Review function: Pioneered the Day 2-review function, to perform fraud control checks for high-risk processes/transactions, in lieu of systemic/automated controls in the customer interface platform Identified & campaigned the system enhancements required in the new EBS platform & was instrumental in implementing the same in order to minimize average handle time (AHT) of employees & better customer experience. Operations: Certified Registered COPC Coordinator as per the COPC (Customer Operations Performance Centre) 4.0 release (April 2006) Suggested process enhancements by way of Business Development Requests (BDR) & have successfully implemented such enhancements to improve cycle time of critical requests Show less Compliance function (Infosec/Business continuity/RCSA/Audit): Handled several special Audits such as the BS7799, SOX audit, OCC, ISO, including preparation, documentation and review single handedly. Appointed as the Fraud, RCSA (Risk & Control Self Assessment), Infosec & BCP/COB (Continuity of Business) coordinator for the retail banking services wing of Citibank UK & was responsible for imparting Compliance training. Authored & continuously reviewed several critical… Show more Compliance function (Infosec/Business continuity/RCSA/Audit): Handled several special Audits such as the BS7799, SOX audit, OCC, ISO, including preparation, documentation and review single handedly. Appointed as the Fraud, RCSA (Risk & Control Self Assessment), Infosec & BCP/COB (Continuity of Business) coordinator for the retail banking services wing of Citibank UK & was responsible for imparting Compliance training. Authored & continuously reviewed several critical documents such as the RCSA, BCP/COB plan, Compliance Plan, Exceptions policy etc for the unit. Performed regular real time BCP testing for units by coordinating personnel/technical /infrastructural and administrative arrangements across sites & ensuring timely & effective communication for the preparation of the same. Was the youngest member of the ARR (Audit Risk & Review) focus group of the Consumer Banking division & successfully managed the 1st ARR for the Retail phone-banking Unit with zero comments. Day 2 Review function: Pioneered the Day 2-review function, to perform fraud control checks for high-risk processes/transactions, in lieu of systemic/automated controls in the customer interface platform Identified & campaigned the system enhancements required in the new EBS platform & was instrumental in implementing the same in order to minimize average handle time (AHT) of employees & better customer experience. Operations: Certified Registered COPC Coordinator as per the COPC (Customer Operations Performance Centre) 4.0 release (April 2006) Suggested process enhancements by way of Business Development Requests (BDR) & have successfully implemented such enhancements to improve cycle time of critical requests Show less

    • Compliance Specialist
      • Oct 2001 - Sep 2003

      Monitoring customer calls for Compliance to US laws and Call Quality on a daily basis for the portfolio and the client site operating out; Improving the Compliance sigma by adding appropriate Compliance CTQs' into the Monitoring Providing effective feedback to employees on an ongoing basis for their performance improvement thereby directly impacting the performance of the site in terms of the VOC. Training the New hires on the Compliance CTQs' to enhance the proper understanding and… Show more Monitoring customer calls for Compliance to US laws and Call Quality on a daily basis for the portfolio and the client site operating out; Improving the Compliance sigma by adding appropriate Compliance CTQs' into the Monitoring Providing effective feedback to employees on an ongoing basis for their performance improvement thereby directly impacting the performance of the site in terms of the VOC. Training the New hires on the Compliance CTQs' to enhance the proper understanding and adherence of the FDCPA. Reporting compliance sigma levels of various teams to the Canton site Show less Monitoring customer calls for Compliance to US laws and Call Quality on a daily basis for the portfolio and the client site operating out; Improving the Compliance sigma by adding appropriate Compliance CTQs' into the Monitoring Providing effective feedback to employees on an ongoing basis for their performance improvement thereby directly impacting the performance of the site in terms of the VOC. Training the New hires on the Compliance CTQs' to enhance the proper understanding and… Show more Monitoring customer calls for Compliance to US laws and Call Quality on a daily basis for the portfolio and the client site operating out; Improving the Compliance sigma by adding appropriate Compliance CTQs' into the Monitoring Providing effective feedback to employees on an ongoing basis for their performance improvement thereby directly impacting the performance of the site in terms of the VOC. Training the New hires on the Compliance CTQs' to enhance the proper understanding and adherence of the FDCPA. Reporting compliance sigma levels of various teams to the Canton site Show less

Education

  • Symbiosis Centre for Distance Learning
    PGDBA (Post Graduate Diploma, Business Administration
    2004 - 2006
  • Stella Maris College
    Graduation, ECONOMICS
    1998 - 2001

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