Reem Metcalfe
Senior Buyer - Frozen Food, Confectionery & NEG at SandpiperCI- Claim this Profile
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Bio
Experience
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SandpiperCI
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Jersey
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Retail
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1 - 100 Employee
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Senior Buyer - Frozen Food, Confectionery & NEG
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Sep 2022 - Present
After taking one year maternity leave I have now come back to work looking after Frozen food and NEG which are new categories I have now added to my portfolio of expertise. I continue to manage Confectionery including seasonal. I also have two direct reports (Junior Buyer & Buying Asst) to which I also support managing Grocery food. After taking one year maternity leave I have now come back to work looking after Frozen food and NEG which are new categories I have now added to my portfolio of expertise. I continue to manage Confectionery including seasonal. I also have two direct reports (Junior Buyer & Buying Asst) to which I also support managing Grocery food.
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Senior Buyer - BWS, Confectionery & Soft Drinks
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Aug 2018 - Sep 2021
Reporting into the Buying Director I am responsible for the BWS, Tobacco, News and Mags categories. After 10 months in role I have now taken the responsibility for Confectionery and Soft Drinks as well. Managing range, promotions, trading terms and cost pricing ensuring our key KPI requirements are met such as margin, profit and stock management. We have over 40 stores located within the Channel Islands including stores that form part of our Iceland and Morrison’s franchise.
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Buyer - BWS
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Sep 2017 - Aug 2018
Buyer for BWS, Tobacco, News and Mags categories. Responsible for range, promotions, trading terms and cost pricing. KPI requirements are margin, profit and stock management. Located within the Channel Island’s supporting our stores that are also form part of our Iceland and Morrison’s franchise.
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Senior Buyer - Confectionery
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Apr 2016 - May 2017
Senior Buyer – ConfectioneryPromoted to Senior Buyer reporting into the Head of Buying for Impulse having full accountability for annual trading terms and cost price negotiation, by interpreting market data to develop mutually effective joint business category plans with the partners P&H and Costcutter. Working collaboratively with the UK’s leading FMCG brand owners using Mintec and Brandview to ensure the best possible price is negotiated to ensure competitiveness in the market place. Key Achievement:• Contributed to hitting the annual company target by negotiating £456,341 incremental terms for 2016. Show less
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Buyer - Confectionery and Crisps & Snacks
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Sep 2015 - Mar 2016
Buyer – Confectionery and Crisps & SnacksChanged responsibility and role to Confectionery and retaining the Crisps & Snacks category. Managed and negotiated annual trading terms, cost price negotiation and promotional funding working with the partners P&H and Costcutter to drive their ongoing JBP’s. Key Achievement:• Negotiated 3.2% incremental Easter 2016 funding for the partners.
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Buyer - Soft Drinks & Snacks
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May 2013 - Sep 2015
Buyer – Soft Drinks and Crisps & SnacksPromoted to Category Buyer for the Soft Drinks and Crisps & Snacks categories with total annual category sales of £278m. Full accountability for range, cost price negotiation and category promotional planning. Analysed and interpreted market data to develop mutually effective joint business category plans with the UK’s leading FMCG brand owners. Key Achievements:• Category sales growth from +1.2% to +5% in Soft Drinks • Negotiated and secured additional funding to ensure best in class promotional pricing• Hugely involved in the joint business venture with Costcutter• Exceptional summer Soft Drink sales due to the weather proving to be best in class to our retailers and competitors retailers for stock availability Show less
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Palmer & Harvey McLane Ltd
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Brighton, United Kingdom
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Category Development Manager - Confectionery
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May 2008 - Apr 2013
Category Development Manager – Confectionery Responsible for Confectionery, Palmer and Harvey’s largest non-tobacco category with total annual sales of £240m. Working alongside the Category Buying Controller I managed range, price, promotions, seasonal, NPD launches and supported the Category Buying Controller. Worked cross functionally with key departments by helping manage demand planning, distribution, range and space planning along with on-line sales development. Strategically working with Brand Managers from key confectionery brands to deliver category sales and market share growth. Key Achievements: • 2 years category sales growth • Category service level improvement of +6% • Number 1 supplier +10% on sales out growth 2012 Show less
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Education
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Hove Park School