Experience

Direct Choice Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Marketing Services

  • Nov 2014 - Present



David's Bridal

• United States
• Retail
• 700 & Above Employee

• Account Director

  • Dec 2013 - Nov 2014



Aon

• United Kingdom
• Financial Services
• 700 & Above Employee

• Assistant Vice President, Marketing

  • Apr 2012 - Dec 2013

  Market insurance solutions to professionals including CPAs, Lawyers and Agents.

• Senior Marketing Specialist

  • Nov 2006 - Apr 2012

  • Managed the marketing and program performance of life and disability programs serving the 360,000 members and 35,000 firms of the American Institute of CPAs.• Served as Project Manager for new self-service portal designed to serve 220,000 insured members and 6,000 firm partners/administrators. Led team in all phases of the project including requirements, design, implementation, and testing.• Managed relationship with carrier partner, Prudential. Organized and led annual offsite meetings to review program performance and plan strategic initiatives. • Led the creation of customer profile reports using business intelligence tool, QlikView, which led to in depth analysis of customer demographics and buying behavior. • Steered the level premium term product launch which included business unit requirements oversight, marketing launch strategy, creative development, management of carrier partner, and employee training.• Established new standardized marketing reports to effectively measure campaign performance. • Delivered distinctive client value by evaluating fulfillment processes which led to a new vendor partner and established new internal practices that resulted in 38% annual cost-savings.



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • 2004 - 2006

  •Managed Blue Cross and Blue Shield of Illinois (BCBSIL) and Senior Partners in marketing healthcare insurance to the under-65 and over-65 market from strategy to execution to analysis.•Developed new fulfillment strategy and creative for new print-on-demand capability for under-65 market for BCBSIL.•Implemented marketing initiatives for new product launch including television, direct mail, agent sales materials.•Led development of new DRTV spots and oversaw media planning.•Created BCBSIL microsite in conjunction with Harte-Hanks IT and creative departments to market and track new product launches.



DMW Direct

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Dec 2003 - Apr 2004



Northlight Advertising

• Account Manager

  • Nov 2002 - Nov 2003

  • Established and managed creative marketing plans for top clients such as Rittenhouse Plastic Surgery, Dilworthtown Inn, Millennium Bank, Scott Honda of West Chester and The Inn at Chester Springs.• Purchased media, including print, billboards, television and radio, to execute marketing plans for clients.• Promoted clients through press releases to the local media. •Led the development of creatives to meet clients’ marketing objectives. • Established and managed creative marketing plans for top clients such as Rittenhouse Plastic Surgery, Dilworthtown Inn, Millennium Bank, Scott Honda of West Chester and The Inn at Chester Springs.• Purchased media, including print, billboards, television and radio, to execute marketing plans for clients.• Promoted clients through press releases to the local media. •Led the development of creatives to meet clients’ marketing objectives.



The Peter Group

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2000 - Nov 2002

  • Managed marketing programs and direct mail campaigns for top clients including AIG Auto Insurance Program, Fusura, SMG and AIG Private Client Group.• Maintained relationships with list brokers to establish rental list recommendations for clients.• Supervised two marketing assistants, training them to perform multi-functional tasks across departments.

• Account Coordinator

  • 1999 - 2000

  • Managed AIG Auto Insurance Retail Program and various AIG Auto Insurance sponsored programs.• Implemented new marketing plan for new division of AIG, AIG Private Client Group, serving high net-worth clients working both the business-to-business lead-generating mailings as well as direct-to-consumer sponsored programs.• Developed new creative procedures for AI Advertising.

• Marketing Assistant

  • 1998 - 1999

  • Assisted account executive to implement programs for AIG Auto Insurance Retail Program.• Directed Media Department to flight media such as radio, television, billboard and transit ads to coincide with direct mail campaigns.