Reem Hayati
Culinary & Business Development Consultant & Caterer at Hayati Gourmet- Claim this Profile
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English, Arabic, French and German -
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Bio
Credentials
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Certified Chef by City and guild
Manipal-City and Guilds Skills Training P LtdJul, 2012- Nov, 2024 -
Certified Trainer
Procter & GambleFeb, 2002- Nov, 2024
Experience
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Independant Marketing Consultant
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Advertising Services
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1 - 100 Employee
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Culinary & Business Development Consultant & Caterer
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May 2014 - Present
Help F&B companies and restaurants to strengthen their brand through landscape assessment, business model development, capability building, targeting setting and recruitment and talent development on one side for companies. For restaurants, I start from concept initiation to menu engineering, to recipe development, setting up the restaurant through my interiors affiliated teams and finishing up the store through the affiliated contractors. Recruiting, training and developing the staff along with the final opening manual followed by monitoring and controlling closes the full circle of service provided.Key accounts, Rich processed meats, Bonjorno Cafe, Cilantro Cafe Chain Show less
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Marketing Consultant and Operational Leader
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Oct 2011 - May 2014
Founder of Media and Marketing Consultancy company to help small and Medium organizations be more efficient and effective in their marketing plans and communication. I help organizations strengthen the marketing department through training and capability building, set the right organization structure and help them with the recruitment. Develop Marketing Strategies and 5 year marketing plans including initiative pipeline. Construct Volume building blocks to set sales targets, design marketing and communication plans to reach the targets. Show less
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One More Pastry Shop
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Egypt
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Managing Partner
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Oct 2014 - Dec 2015
My qualification as a strong experienced business leader and my culinary diploma as an internationally certified Chef were the key enablers to allow me to start up this line of business. Designed the concept and created the line up. Managed the recruitment and the operation start up. Identified raw material suppliers. Developed the cost structure and managed P&L. Lead organization on day to day basis, managing quality assurance and customer satisfaction My qualification as a strong experienced business leader and my culinary diploma as an internationally certified Chef were the key enablers to allow me to start up this line of business. Designed the concept and created the line up. Managed the recruitment and the operation start up. Identified raw material suppliers. Developed the cost structure and managed P&L. Lead organization on day to day basis, managing quality assurance and customer satisfaction
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Juhayna Food Industries
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Egypt
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Food and Beverage Services
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700 & Above Employee
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Marketing Director
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Oct 2010 - Aug 2011
Lead the Juice Category from planning, product design, initiative pipe line, volume and sales plan build up and delivery. Recruited and developed the juice category marketing team to deliver the targeted results. Lead the start up and developed the media department to deliver strong communication plans, across the categories delivering millions of savings. Lead the BtoB operation across the categories to identify market potential, the right pricing structure and the go to market strategy Show less
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Senior Brand Operation Leader - Near East
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Jul 2008 - Jul 2010
Lead Near East Brand Operations Complex organization across the P&G Categories across The Near East Markets (Egypt, Lebanon, Jordan, Syria, Iraq). Built a strong organization with two teams in Cairo and Beirut as well as the different agencies handling the P&G Business. Responsibility included, Media, Brand PR, Digital Marketing and Direct to Consumer Marketing. During these two years, the strong developed plans enabled the categories to deliver their sales and share results. On a media front, Near East was the most effecient media spender across the CEEMEA Region and generated more that $10 Million between savings and value creation. Show less
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Regional Direct To Consumer Marketing Group Manager -Cetnral Eastern Europe Middle East and Africa
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Jun 2006 - Jul 2008
Lead the Regional Direct to Consumer Marketing across Central Eastern Europe Middle East and Africa region finding synergies and scale opportunities, streamlining the work and leading the search and reapply to create bigger value for the company. Focus was on developing winning Point of Market Entry programs as well as scalable trial projects across the region specifically on growth markets. Lead the multi-brand commercial innovation and trial machine capability building for the region.
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Brand Manager
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May 2003 - Jun 2006
Brand Management foundation work on "Always" starting with leading initiatives master planning, developing brand strategies, marketing and media plans. Lead P&L for the brand, budget controls and development of trial programs that are critical to a low penetration brand. Always brand reached highest ever shares crossing 70% with strong penetration growth +2ppts and strong trial results crossing 60%. Always School Program delivered unmatched success via a signed three year partnership protocol with Egyptian Ministry of Education that was run to cover 80% of school going teens. This program was a key contributor to the success of the brand over the years. Show less
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Education
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1995 - 1999
Faculty of English Commerce - Ain Shams University
Bachelor's degree, Business Administration and Management, General
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