Experience

i Communications

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder, Director

  • Aug 2021 - Present

  i Communications helps start-ups, B2B tech enterprises and emerging technologies tell their story and raison d'etre to build awareness, establish credibility and cultivate a reputation in an age of distrust. Headquartered in Hong Kong, we connect brands from different cultures to stakeholders with varied backgrounds, and communicate to the increasingly scattered target audience groups in the Web3 era. Established by a team of passionate business enablers with a background in public relations, private equity and tech start-up, we generate ideas that are derived from accumulated insights and intuitive understanding about the press, industry stakeholders, investment community and the general public. Our specialties revolve around corporate and brand key messaging, communications strategy, content planning and development, to media and investors relations advisory. Show less



Bybit

• Financial Services
• 500 - 600 Employee

• Senior Public Relations Specialist

  • Jun 2023 - Present



3000KINGS

• Hong Kong
• Artists and Writers
• 1 - 100 Employee

• Publicist

  • May 2022 - Present

  3000KINGS is the incubator arm of digital and real world artist FrankNitty3000. It is a catalyser, the start of an exciting long-term journey to produce a series of unique digital works and physical gallery installations by Dutch artist, FrankNitty3000. 3000KINGS is also an invitation to collaborators from the worlds of music, the visual arts, fashion and design, as well as brands, makers, and creators, to engage and explore his unique universe of idiosyncratic ideas. Links 3000kings.io http://instagram.com/franknitty3000 Show less



Paradigm Consulting Limited

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Director, Client Advisory

  • Aug 2020 - Jul 2021



BCW Global

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Director, Integrated Communications

  • Feb 2018 - May 2020

  - Supervise and drive brand activities in overseas communications, integrated communications, corporate communications, product and branding campaigns, from strategic planning to project management and execution - Design and develop key messaging and narrative for each campaign, spokesperson interviews and speeches - Manage various stakeholders including the clients based in Shenzhen, Hangzhou and over 10 of their global offices across Asia, Europe, Middle East, North and South America; media, partners, suppliers and BCW team in HK and its global offices, bridging the gap between Chinese clients and global partners and audiences to make sure projects are smoothly progressed and delivered - Crisis management under certain circumstances - Client portfolio: HONOR (Huawei Group), AliExpress (Alibaba Group) Show less



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Senior Associate, Technology Practice

  • Jun 2016 - May 2020

  Strategic planning and execution: - Global product launch projects - Global retainer communications Entry market strategy in South East Asia - Project lead in Vietnam and Thailand - Project coordination, client and local markets communications Content lead: product and corporate branding and key messaging, spokesperson positioning, social media campaigns, press kits Global markets communications, management and coordination for client - Key countries involved: France, Germany, UK, USA, Russia, India, UAE, Vietnam, Thailand Key client daily contact Global media relations Client portfolio: Huawei Honor (smartphone sub-brand under Huawei Consumer Business Group) Show less



Poly Auction Hong Kong 保利香港拍賣

• Hong Kong

• PR & Marketing Executive

  • Mar 2015 - Feb 2016

  - Communications strategy, content development, media relations, advertising, media buy and social media management of the biannual auctions and multiple Poly gallery exhibition openings in Hong Kong, and the inaugural auction and art fair for Poly Auction Macau - Interview arrangement and coordination for CEOs and spokespersons, key message and narrative drafting and preparation - Internal communications to manage stakeholders from 7 specialists departments in Hong Kong, as well as the relationship with Beijing office - External communications with media partners, public relations agency, advertising agency and other service providers Show less



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive, Global Capital Markets

  • Feb 2014 - Mar 2015

  - Analysis, preparation of quarterly and annual earnings press materials and communications for several US-listed companies - Cross-border IPO communications for Chinese companies including investor-facing materials drafting and preparation, and video production - Regional and local media relations, media invite and content development for various brands such as InvestHK, Cigna, Melco Crown and so on - Analysis, preparation of quarterly and annual earnings press materials and communications for several US-listed companies - Cross-border IPO communications for Chinese companies including investor-facing materials drafting and preparation, and video production - Regional and local media relations, media invite and content development for various brands such as InvestHK, Cigna, Melco Crown and so on



Strategic Public Relations Group

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate

  • Aug 2012 - Nov 2013

  - Media relations and investor relations for HK-listed companies - Press and investor materials development (bi-lingual) - Event management and logistics for press conferences and investor presentations - Daily media monitoring and reporting, competitor and industry analysis - IPO communications and event management - Interview arrangement and coordination for company CEOs, CFOs or spokespersons - Media relations and investor relations for HK-listed companies - Press and investor materials development (bi-lingual) - Event management and logistics for press conferences and investor presentations - Daily media monitoring and reporting, competitor and industry analysis - IPO communications and event management - Interview arrangement and coordination for company CEOs, CFOs or spokespersons